Search

Fundamentals and trends for SEO, PPC, real-time and more.

google-knuckleball

Can You Hit Google’s Knuckleball?

May 16, 2014 - While Google does throw many "knuckleballs" at marketers, there are several "fastballs" in there, too, if you know where to look. Comments

Structured Authoring: The New Normal in Content Production

xml-authoring May 14, 2014 - Structured authoring, although originally just a method favored by technical writers, is now becoming the new normal for enterprise-level content production. Comments

5 Steps to a World Cup-Winning PPC Account Structure

worldcup2014 May 13, 2014 - With the World Cup just around the corner, here are five tactics you could apply in your paid search account to create efficiency and scalability. Comments

Agencies Need to Liberate Search From Its "Tactical" Silo

search-marketing-1 May 9, 2014 - Search marketing is undeniably complicated. The good news is that there are some agencies that have not only mastered the details but are prepared to fully embrace search's strategic importance in driving all marketing success today. Comments

The Murky Waters of SEO

seo-analytics May 8, 2014 - SEO can work well for your business if it's done right. The trouble is, you may have a very hard time figuring out if it is in fact being done right. Comments

What Is a Good Click-Through Rate for PPC?

ppc May 7, 2014 - A look at why people care so much about click-through rates for pay-per-click advertising. Comments

Eye-Tracking Heat Map Study for Mobile Search

all-seing-eye May 1, 2014 - The study sought to find out if mobile ad extensions made a difference in click-through rates on mobile devices. Read on to learn the results. Comments

404 Errors Getting You Down? 2 Quick Ideas

404-error Apr 30, 2014 - Here are two techniques for prioritizing the cleanup of error pages on an enterprise site, with their pros and cons outlined to help you choose the best one for you. Comments

5 Signs You Should Give Up on PPC Search

PPC Apr 25, 2014 - While pay-per-click (PPC) search can be effective for some, here are five factors you should consider when deciding to invest your time and budget elsewhere. Comments

Beyond the Like – Using Post-Action Analytics to Create a Better ROI Formula

social-analytics Apr 21, 2014 - Measuring social shares and mentions after the purchase can help marketers develop better bidding models by better understanding the true value of a consumer and the potential after-purchase leads they might generate. Comments

Using the U.S. Census Data to Power Your Social PPC Efforts

us-census Apr 19, 2014 - Exploring the U.S. Census data can allow you to better target your ads right out of the gate, especially if you are trying to reach people outside of your immediate area. Comments

Canada: A Vast, Unspoiled E-Commerce Frontier?

canadian-flag-1 Apr 18, 2014 - Our neighbors to the north have lots of work to do when it come to capitalizing on the many e-commerce opportunities available to them. Comments

Display Ad Revenue Modest in Yahoo Q1 2014 Earnings

Yahoo Apr 16, 2014 - Search revenue increased by 5 percent in the first quarter of 2014, while display ad revenue saw a modest uptick of 2 percent. Comments

Technical SEO Still Matters During Hummingbird Era

google Apr 16, 2014 - Technical SEO is still as relevant as ever and coding best practices are still vital to SERP success. So here is a look at the key impact areas that affect global SEO. Comments

Bumbled PPC News, Conspiracy Theories, and the Future of PPC

pay-per-click Apr 14, 2014 - Although the strong to reaction to Google's announcement that it will limit search query data may have been premature, there's no denying that changes are coming to the pay-per-click marketing world. Comments

A Tale of Two Cookies

cookies-web Apr 11, 2014 - Although many marketers rely heavily on cookies, they aren't always the best way to measure and manage campaigns. But what will replace the cookie in the marketing ecosystem? Comments

4 Paid Search Spring Cleaning Tips

cleaning-products-cut Apr 10, 2014 - Before the next round of innovations and developments starts full force, take some time to make sure your accounts are in top shape to ensure you can get the most out of the upcoming changes. Comments

How the Top 5 Brands Are Using Paid Search Ads

ppc Apr 9, 2014 - A look at how five of the world's most valuable brands are utilizing pay-per-click (PPC) search strategies, and what you can learn from their successes and shortcomings. Comments

#CLZNY: B2B Case Study on Tensions and Reality of E-Business Integration

Concept image of integration Apr 8, 2014 - A candid look at the experiences and lessons learned from the website redesign and launch of a B2B company, including the original plan, the challenges that occurred, and the maintenance of collaboration. Comments

#CZLNY: 5 Ways to Improve Your Paid Media Campaigns

paid-media Apr 8, 2014 - Here are five tips for optimizing your paid media results, shared by Lisa Raehsler, founder of Big Click Co, at her ClickZ Live New York session. Comments

The Importance of Risk Communication for Search Marketers

risk-versus-reward Apr 7, 2014 - When you rely on search to drive conversions, it's important to convey to your clients to expect the unexpected, both the good and the bad. Comments

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