Marketing News & Expert Advice
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Search
Fundamentals and trends for SEO, PPC, real-time and more.
Oh Where, Oh Where Has My One-Trick Pony Gone?
Nov 5, 2012 - Is today's Google Search as effective? If not, why and what can it do to regain influence? Comments
Topics in Search:
Your Holiday PPC Strategy for 2012: Yes, It's Changed
Nov 2, 2012 -
There is still some time left to adapt to some of the major upheavals that have rocked the PPC world in the past year or two.
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The Quest for the Single-Metric SEO Dashboard
Oct 31, 2012 -
How to find the right balance of details that helps you justify your SEO plans.
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6 Reasons Search Clicks Rock!
Oct 26, 2012 -
It may not be as sexy as the new stuff to everyone, but we know and understand the elegance and power SEM holds.
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SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines
Oct 18, 2012 -
SEMPO has written the U.S. Federal Trade Commission in support of a review and revision of their 2002 guidelines for search engine disclosure of paid advertisements in search results.
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Just How Important Is the No. 1 Search Result?
Oct 17, 2012 -
Being ranked number one in the SERPs is the ultimate influence among your audience and should consistently be the goal of all SEO campaigns.
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Guy Kawasaki Enchants Audience in Recent Keynote
Oct 16, 2012 -
How innovation and enchantment are the keys to influencing audiences and customers.
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5 Reasons to Google+ and Socialize for PPC
Oct 12, 2012 -
Don't let the power of Google+, combined with the Social Extensions, fall into the hands of your competition without taking advantage yourself.
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Remarketing for Search Ads: Your Peeps, Less Creep
Oct 5, 2012 -
Every so often it pays to ask yourself if you're using remarketing judiciously, or excessively.
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It's SEO Budget Planning Season
Oct 3, 2012 -
Start preparing your budget plan by looking at the latest trends in the data you have access to and adjusting your previous plan accordingly.
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Facebook Gifts Could Steal Search Dollars From Google
Sep 28, 2012 -
More than 100 partners including Vosges chocolate, Starbucks, Magnolia Bakery, and Happy Socks are signed on to sell items via Facebook's new Gifts service.
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5 SEM Assets You Aren't (but Should Be) Using
Sep 28, 2012 -
Are you fully leveraging all your SEM, social media, and online targeting assets?
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Twitter Ad Revenue Play: Now Allowing More Search Engine Indexing
Sep 27, 2012 -
Twitter made a change to its robots.txt file that will allow search engines like Google to crawl and index Twitter search results pages.
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Facebook Takes Another Step to Compete in Search
Sep 25, 2012 -
Facebook will roll out a personal search history record in the Activity Log over the coming weeks, another step toward competing with Google in search.
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A Survey of Machining Companies at IMTS 2012
Sep 24, 2012 -
The machining industry is going through a revolution, with people who vehemently oppose most of what is going on with online media and people who are doing advanced web marketing.
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The 6 Top Mobile SEO Must-Knows
Sep 19, 2012 - Offer a mobile site with the same or similar content as the desktop site to satisfy those who use mobile devices for some, most, or all of their web searches. Comments
5 Super Tips to Understanding Keywords in Paid Search
Sep 18, 2012 - How to ensure that you can deliver an ad closest to the searcher's intent so they are more likely to click and later convert. Comments
Using Google AdWords’ Improved Geotargeting
Sep 17, 2012 -
Google recently launched its improved geotargeting capabilities.
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5 Reasons to Double Your Search Budget
Sep 14, 2012 - When you dig into the SEMPO State of Search 2012 study and overlay it with some of the changes going on in the ecosystem today, you may find that you can build a strong case to double your overall search and social budget, including PPC search, PPC social, SEO, and earned media social. Comments
How Adobe Uses Search Data to Drive Cross-Channel Sales
Sep 13, 2012 -
Adobe SEO manager David Lloyd discussed how the company uses search data and content optimization to inform print collateral, advertising, social media and web design.
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Bing Wants to Be Big Search Engine on Campus
Sep 11, 2012 -
Bing's social marketing team, along with Waggener Edstrom has been working with HerCampus to make the search brand more acceptable and relevant to college students.
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