Search Marketing

The Importance of Standing for Something in Your Digital Investing

Apr 23, 2012 - If you are a brand entering or establishing presence in a newer auction marketplace, it's essential that you stand for something. Comments

Google Semantic Search and SEO

Apr 16, 2012 - As semantic search evolves it will become more important to focus on picking the right keywords based on user intent and mapping them to relevant content. Comments

Content Theft: What to Do When It Happens

Apr 9, 2012 - Why you should think twice before sending out a cease-and-desist note. Comments

Key Tips on Measuring SEO and Keyword Performance

Apr 2, 2012 - A look at several analytics factors you can study to get a better idea of keyword performance aside from just ranking. Comments

Winning and the High Price of Fighting the Wrong Opponent

Mar 26, 2012 - It is essential to keep in mind what is important for sustained success - winning the hearts and minds of consumers through authentic stories and relevant connections. Comments

5 Tips for Developing Great Content With Keywords

Mar 19, 2012 - Keyword research can provide valuable insights that can kick-start your creative juices. Comments

10 Tips for Pinterest Search Engine Optimization

Mar 12, 2012 - If you want to take up greater search engine results pages real estate, you need to position your Pinterest images on the search engines. Comments

7 Tips for Developing a Killer Keyword Strategy

Mar 5, 2012 - Develop a keyword strategy that will have a much higher success rate and provide you with the results you are looking for. Comments

The Consumer Battle Rages on for Brands

Feb 27, 2012 - But the battlefields are changing. Comments

Your Search Is Social

Feb 13, 2012 - Stop thinking about what Google wants and obsess about what your visitor wants. Comments

Christopher Heine | Search Marketing

A Marketing Reminder From Johnny on the Streets of Montreal

Jan 30, 2012 - Industry lessons can come from anywhere - not just career advertisers. Comments

New Yahoo CEO Focuses on Display After Q4 Sales Dip

Jan 24, 2012 - Overall revenue dropped 13 percent, the Internet giant said. Comments

4 Digital Marketing Strategy Tips for 2012

Jan 23, 2012 - Build out your editorial calendar, review past results, reaffirm business and channel goals, and double-check your tool sets. Comments

ClickZ Stats Staff | Search Marketing

Why a Garage Door Opener Matters to Your Search Marketing

Jan 17, 2012 - If you want to get the most out of your search engine presence you better start paying attention to phones. Comments

Microsoft's Search Sees Slight Gain in Market Share

Jan 11, 2012 - Google maintains lead with 65.9 percent of U.S. market share in December 2011, according to comScore. Comments

6 Steps in Developing a Social Media Strategy

Jan 9, 2012 - Having a solid social media strategy can really help make a difference in the success of your campaigns. Start here. Comments

The Most Important Question a Brand Must Answer for Success in 2012 Is...

Jan 3, 2012 - Brands have more opportunities to influence the purchase path a consumer will take. Comments

Douglas Quenqua | Ad Spend

Kantar: Display Ad Gains Are Offset by Plunging Search Market

Dec 20, 2011 - Insurance, legal, and medical services firms slashed their search spend this year, researcher says. Comments

Time to Change Our Thinking...Again

Dec 19, 2011 - We need to stop thinking about our social media strategy on one hand and our search engine optimization strategy on the other hand…because they literally go hand in hand. Comments