SEO

Search engine optimization (SEO) requires time and money. Are you putting your efforts into the right places? This column will examine tactics for improving the effectiveness of SEO initiatives, such as Web site structure, link building, and social media marketing, as well as business issues such as selection of an SEO provider, managing your reputation management, and the process that goes into a proper SEO initiative. This column will ultimately help you to determine where you may want to spend your time and/or money so that you are successful in gaining traction in this very dynamic medium.

Google Overall Algorithm

2013 Search Ranking Factors Survey Results From Moz

Jul 12, 2013 - Moz has released their 2013 search engine ranking factors, surveying 120 SEO professionals and having them rank different search factors. While this isn't the full survey data, it does have a lot of interesting information to consider. Comments

Reality Check: Google Isn't 'Killing' Organic Search

google-auto-mechanic-13-percent-organic-search Jul 11, 2013 - A business owner measured the amount of space organic search results had in a SERP on a computer screen, and the finding was: 13 percent. Mainstream news sites picked up the story, pointing the finger at Google. But here's the rest of the story. Comments

3 SEO Tactics That Still Work

seo-analytics Jul 10, 2013 - Are we focusing too much on chasing the shiny new tactics that apparently work and giving up too easily on old tactics for which there is far more evidence that they actually do work? Comments

Responsive Websites for a Better Mobile Experience

responsivedesign Jul 9, 2013 - It's clear the question is no longer should we invest in mobile, but how should we invest in mobile. Comments

Action! Not Words - SEO Is What You Do With the Content

seo-analytics Jul 4, 2013 - Owned media, content, and inbound marketing. Are these "new" concepts taking over what we commonly know as SEO? Comments

The Easiest and Fastest Way to Increase High-Quality Links

link Jun 26, 2013 - There are opportunities to quickly increase the number of quality links pointing to your site with minimal effort, and it's completely white hat…encouraged even. Comments

Startups: Forget SEO, Play Lois Lane

content Jun 19, 2013 - Seven better ways to spend your marketing resources. Comments

SEO Opportunities and Advantages for First-Movers in Asia

mobilegrowthfeatured Jun 17, 2013 - What's next for search marketing in Asia? The timing is ripe to gain first-mover advantage. Comments

Google-Safe External Linking

largenewgooglelogofinalflat-a Jun 12, 2013 - Three methods to help site owners get over their fears of linking to third-party sites. Comments

10 Tips for Optimizing Your Online Articles

Jun 6, 2013 - First, identify your reader. Comments

3 International SEO Considerations

seo-analytics May 29, 2013 - With proper tools available, the question is no longer should I put efforts toward building a global presence, but instead what are the considerations I should be aware of when getting started? Comments

3 Questions to Ask Your Local Search Optimization Specialist

woman-with-phone May 22, 2013 - How do you make sure that your business shows up when people run searches based on their location? Comments

SEO Diagnostics With Google Analytics

seo-analytics May 16, 2013 - Start your investigation without letting assumptions or biases affect your thoroughness. Comments

Choosing a Domain Name That Attracts Foreign-Language Web Traffic

May 15, 2013 - The English language no longer dominates the web, so plan to accommodate foreign languages right from the start. Consider these tips. Comments

Improving Your Digital First Impression

impression-300x225 May 9, 2013 - You have a variety of ways to improve your first impression for your business in the search and social environment. Comments

CMOs Should Focus on Keyword-Driven Marketing

May 3, 2013 - David Shen, general manager at Acronym Asia, discusses how chief marketing officers (CMOs) can drive better results through a keyword-focused marketing strategy. Comments

Post-Penguin Link Building Strategies - Pruning Your Links

penguinpal May 1, 2013 - The core principles of trust, relevance, authority, and commitment all play a role in this link "pruning" process. Part one in a two-part series. Comments

Irrelevant Content: SEO Impossible

content-computer Apr 25, 2013 - I would like to suggest a content strategy model as a complement to technical SEO for marketers in China. Here's why. Comments

How to Make Search-Friendly Mobile Websites

mobilewebsite Apr 18, 2013 - An SEO-optimized mobile friendly website can benefit you in many ways. Consider these tips. Comments

The Time Suck That Is SEO Reporting

seo-analytics Apr 18, 2013 - It's the responsibility of every SEO to focus on the activities that are going to have the greatest return, even if doing so means taking part in some uncomfortable meetings to justify your decisions. Comments

Travelocity Sees 67% Boost in SEO

seo-analytics Apr 9, 2013 - Travelocity says that BrightEdge's new product Content Optimizer has fixed 67 percent of its search engine optimization (SEO) errors. Comments

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