SEO

Search engine optimization (SEO) requires time and money. Are you putting your efforts into the right places? This column will examine tactics for improving the effectiveness of SEO initiatives, such as Web site structure, link building, and social media marketing, as well as business issues such as selection of an SEO provider, managing your reputation management, and the process that goes into a proper SEO initiative. This column will ultimately help you to determine where you may want to spend your time and/or money so that you are successful in gaining traction in this very dynamic medium.

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Make the Most of Your Brand's YouTube Presence With External Annotations

Dec 12, 2012 - If your brand has good video content but only a mediocre YouTube following, this can maximize your brand's social outreach across YouTube. Comments

Why Go for Complete On-Page Optimization?

optimizationfeatured Nov 28, 2012 - Get this right to see the best results from your SEO while keeping your content readable for humans. Comments

Winning at Enterprise SEO in Asia

seo Nov 21, 2012 - It is all about influence. Consider these approaches. Comments

What Happens if We Stop Doing SEO in China?

tom-cruisefeatured Nov 20, 2012 - An in-depth analysis on search optimization for Baidu. Comments

3 Quick Tips for Building a Solid SEO Foundation With Google Webmaster Tools Data

largenewgooglelogofinalflat-a Nov 14, 2012 - Five sets of data for quick SEO wins for small, medium, and enterprise-sized sites alike. Comments

The Quest for the Single-Metric SEO Dashboard

seo-analytics Oct 31, 2012 - How to find the right balance of details that helps you justify your SEO plans. Comments

A Broader View of Online Reputation Management

Oct 18, 2012 - Consider these factors when thinking about your company's online reputation strategy. Comments

Just How Important Is the No. 1 Search Result?

number-one Oct 17, 2012 - Being ranked number one in the SERPs is the ultimate influence among your audience and should consistently be the goal of all SEO campaigns. Comments

Importance of URL Naming Convention and URL Management for Websites

urlnaming Oct 5, 2012 - Consider these best practices when naming and managing URLs for your website. Comments

It's SEO Budget Planning Season

seo-analytics Oct 3, 2012 - Start preparing your budget plan by looking at the latest trends in the data you have access to and adjusting your previous plan accordingly. Comments

A Survey of Machining Companies at IMTS 2012

machining Sep 24, 2012 - The machining industry is going through a revolution, with people who vehemently oppose most of what is going on with online media and people who are doing advanced web marketing. Comments

Site Speed Is For Human Visitors and Search Engines

Sep 21, 2012 - Site speed is critical for website owners and marketers. Here's why. Comments

The 6 Top Mobile SEO Must-Knows

Sep 19, 2012 - Offer a mobile site with the same or similar content as the desktop site to satisfy those who use mobile devices for some, most, or all of their web searches. Comments

How Adobe Uses Search Data to Drive Cross-Channel Sales

davidlloyd-adobe Sep 13, 2012 - Adobe SEO manager David Lloyd discussed how the company uses search data and content optimization to inform print collateral, advertising, social media and web design. Comments

5 Steps to Shift from Silo to Integrated Search Marketing

Sep 11, 2012 - Consider these ways to a more integrated approach to search that would minimize missed opportunities and redundant effort. Comments

Brands Anticipate Top-Level Domain Shakeout

Sep 6, 2012 - Loreal and Scripps, along with big banks and auto brands are working out how to use their generic top-level domains. Comments

Enterprise SEO Link Building - Shifting Focus From Links to Relationships

clickz082012image3 Aug 23, 2012 - Three initial strategies to consider when building links based on existing relationships you may not be exploiting, and developing new relationships at the enterprise level. Comments

The Power of Video Optimization

olympics Aug 15, 2012 - Search engines are now embedding videos in the SERPs and it's fast becoming a necessity to optimize videos. Consider these three tactics. Comments

Baidu Partners With Sina to Reinforce Mobile Search in China

baidumobile Aug 13, 2012 - A roundup of the latest news in search - from what the alliance between Baidu and Sina means, Baidu's latest algorithm change, and YouTube's new local versions for Indonesia and Malaysia. Comments

Wrapping Your Head Around Social Optimization

metroserpfeatured Aug 9, 2012 - Consider these tactics to optimize your content on social media platforms. Comments

The Competitive Link Analysis Black Hole

Aug 8, 2012 - Find out what's worth your attention and what you should be ignoring in your SEO efforts. Comments

 

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