SEO

Search engine optimization (SEO) requires time and money. Are you putting your efforts into the right places? This column will examine tactics for improving the effectiveness of SEO initiatives, such as Web site structure, link building, and social media marketing, as well as business issues such as selection of an SEO provider, managing your reputation management, and the process that goes into a proper SEO initiative. This column will ultimately help you to determine where you may want to spend your time and/or money so that you are successful in gaining traction in this very dynamic medium.

content

Startups: Forget SEO, Play Lois Lane

Jun 19, 2013 - Seven better ways to spend your marketing resources. Comments

SEO Opportunities and Advantages for First-Movers in Asia

mobilegrowthfeatured Jun 17, 2013 - What's next for search marketing in Asia? The timing is ripe to gain first-mover advantage. Comments

Google-Safe External Linking

largenewgooglelogofinalflat-a Jun 12, 2013 - Three methods to help site owners get over their fears of linking to third-party sites. Comments

10 Tips for Optimizing Your Online Articles

Jun 6, 2013 - First, identify your reader. Comments

3 International SEO Considerations

seo-analytics May 29, 2013 - With proper tools available, the question is no longer should I put efforts toward building a global presence, but instead what are the considerations I should be aware of when getting started? Comments

3 Questions to Ask Your Local Search Optimization Specialist

woman-with-phone May 22, 2013 - How do you make sure that your business shows up when people run searches based on their location? Comments

SEO Diagnostics With Google Analytics

seo-analytics May 16, 2013 - Start your investigation without letting assumptions or biases affect your thoroughness. Comments

Choosing a Domain Name That Attracts Foreign-Language Web Traffic

May 15, 2013 - The English language no longer dominates the web, so plan to accommodate foreign languages right from the start. Consider these tips. Comments

Improving Your Digital First Impression

impression-300x225 May 9, 2013 - You have a variety of ways to improve your first impression for your business in the search and social environment. Comments

CMOs Should Focus on Keyword-Driven Marketing

May 3, 2013 - David Shen, general manager at Acronym Asia, discusses how chief marketing officers (CMOs) can drive better results through a keyword-focused marketing strategy. Comments

Post-Penguin Link Building Strategies - Pruning Your Links

penguinpal May 1, 2013 - The core principles of trust, relevance, authority, and commitment all play a role in this link "pruning" process. Part one in a two-part series. Comments

Irrelevant Content: SEO Impossible

content-computer Apr 25, 2013 - I would like to suggest a content strategy model as a complement to technical SEO for marketers in China. Here's why. Comments

How to Make Search-Friendly Mobile Websites

mobilewebsite Apr 18, 2013 - An SEO-optimized mobile friendly website can benefit you in many ways. Consider these tips. Comments

The Time Suck That Is SEO Reporting

seo-analytics Apr 18, 2013 - It's the responsibility of every SEO to focus on the activities that are going to have the greatest return, even if doing so means taking part in some uncomfortable meetings to justify your decisions. Comments

Travelocity Sees 67% Boost in SEO

seo-analytics Apr 9, 2013 - Travelocity says that BrightEdge's new product Content Optimizer has fixed 67 percent of its search engine optimization (SEO) errors. Comments

8 Tips on How to Utilize YouTube and the New 'YouTube One' for Your Business

youtube-one Apr 3, 2013 - Your brand has the opportunity to broadcast to the 800 million monthly viewers, and a powerful video has an opportunity to get you ranked in universal search in the traditional engines. Comments

Aligning SEO With a Company's Overall Brand Strategy

aligning-seo Mar 20, 2013 - The SEO must start thinking like the people who need convincing - the discussions need to be less about the SEO value of a tactic and more about how those tactics support other marketing efforts. Comments

How to Optimize Your Business Page for Google+ Local

gplusfeatured Mar 19, 2013 - While Google Places pages were not being indexed by the search engine, Google+ Local pages will be. Comments

Why Companies Should Use Pinterest for B2B With 4 Key Tips

pinterest-home-page Mar 6, 2013 - Here are four ways businesses can optimize their brand on Pinterest, using infographics, video, and fans. Comments

SES London: Creative Content Marketing: Winning Hearts, Minds, & Wallets

lee-odden-ses-london Feb 20, 2013 - The goal: optimized content that attracts, engages, and converts. To get there? Lee Odden shares his formula for making a great content marketing strategy, including five creative content sourcing ideas. Comments

Keep an Eye on Brand Keyword Performance

keywords2 Feb 20, 2013 - Get better informed about the validity of your data sources while also gaining additional insight into what's happening in your market. Comments

Get the ClickZ Search newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Creative Project Manager
      Creative Project Manager (Agora Inc. ) - BaltimoreThe Creative Project Manager of PubSVS will work directly with the IRIS team and will be responsible...
    • Digital Marketing Associate
      Digital Marketing Associate (Connections Media) - Washington, DCConnections Media, LLC, a Washington, DC-based digital agency providing strategy...
    • Digital Marketing Specialist
      Digital Marketing Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead...