Marketing News & Expert Advice
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Community Management
Brands know they need to form relationships with their customers through social channels, but there’s more art than science to conducting these real-time, two-way conversations in an ever-evolving space. This column will explore the growing role of community management and define the difference between good and great social branding.
Citi and LinkedIn Partner to Reach Professional Women
Citi and LinkedIn today launched a Citi-branded group on the professional networking site.
3 Social Community Strategies to Drive Innovation, Engagement, and Sales
Have you nurtured an active community of brand advocates? Here's what's next.
All Dressed Up With Somewhere to Go
Three ideas to communicate regularly and often with your community to make sure everyone can enjoy the party.
Pining for Pinterest
How to put the platform to work for your brand.
High Tech and High Touch
Three tips to find scalable ways to maintain a sense of personal connection regarding customer support inquiries.
Community Passion Is More Than Skin Deep
Four quick ways to channel community passion for business good.
Building Community Engagement Around Key Events
Invest in unique content, aggregate and curate, and prepare and promote.
Using Data to Build and Strengthen Community Connections
How one brand proved that transparency and data can be a catalyst for deeper and more relevant conversations and experiences.
How to Grow Your Twitter Followers - 10 'for Real' Tips
Best practices brands can employ to keep it real when it comes to growing Twitter followers.
The Elusiveness of the Community Manager
Finding an excellent community manager in this market is tough, but a solution could be right under your nose.
Five Post-Holiday Social Media Must-Do's!
What every brand should be doing to keep the momentum of the holiday shopping season moving into 2012.
LBi Buys Mr. Youth for Millennial Marketing Overseas
Partnership could have big implications for Mr. Youth's business overseas, particularly in China and India.
11 Ways to Leverage the Power of Social Media for the 2011 Holiday Season
While the current economic conditions have left many marketers struggling to do more with less, social media is the gift that keeps on giving.
How to Build Community Loyalty: 3 Tactics
Developing strong community relations is a lot like training for a marathon. Both require consistent workouts over time.
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