Marketing News & Expert Advice
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Community Management
Brands know they need to form relationships with their customers through social channels, but there’s more art than science to conducting these real-time, two-way conversations in an ever-evolving space. This column will explore the growing role of community management and define the difference between good and great social branding.
5 Ways Mobile Marketing Can Help Retailers This Holiday Season
Aug 29, 2013 - If the 2013 holiday season is a continuation of last year's trends, shoppers will be more likely than ever to turn to their mobile devices to view offers, comparison shop in-store, and purchase goods and services. Comments
Topics in Social:
Services Marketing in the Internet Age
Aug 28, 2013 - Consider these recommendations to improve service and differentiate your business. Comments
From Earned to Owned - Content Marketing Rebooted
Jul 18, 2013 - PR is moving into the owned media space in a big way. Here's how our approach is different from the marketing department of an organization. Comments
Primetime All the Time
Jul 18, 2013 -
How data, device, and detection will revolutionize your community.
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5 Tips to Building a Better Customer Experience and Community
Jun 20, 2013 -
The top five things marketers can do to create a sophisticated customer initiative within their organizations that will have customers raving and the competition scathing.
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10 Ways to Turn Your App Into a Power Community Using Push
May 23, 2013 -
Developing a smart mobile app that consumers like is one thing; getting them to engage regularly with it is another.
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You Are What You Like
Apr 25, 2013 -
Social data yields important audience insights.
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Structured Data, Google Highlighter, and How Can They Help Your Business
Apr 11, 2013 -
Google has actually made it pretty darn simple, easy, and cheap to implement structured data on your site if you have any kind of event information there.
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Spring Cleanup: Bad Data, Not Big Data, Needs Your Attention
Mar 28, 2013 -
This spring be sure to conduct a data collection audit, address dirty or neglected data, focus on preferences and privacy management, break down data silos, and invest in interaction management.
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Utilizing Social Media to Help Improve Your Local Rankings
Mar 14, 2013 -
Social networks, review sites, deal sites, and mobile applications can be some of your best strengths if you utilize them to your advantage.
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Mobile Marketing Madness
Feb 28, 2013 -
Three ways to prepare and flourish in a mobile world.
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6 Super Bowl Marketing Lessons
Feb 14, 2013 -
Leveraging creativity and the real-time web to break through the clutter and involve the consumer to form a lasting connection is what we all are constantly striving toward.
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From Milk Cartons to Facebook
Jan 17, 2013 -
How social media and mobile are reshaping information distribution.
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10 Digital Marketing Predictions for 2013
Jan 3, 2013 -
Three of the channels we will see the most change for relationship marketing in the coming year are social, mobile, and display.
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How to Build Community Loyalty: 3 Tactics
Dec 28, 2012 -
Developing strong community relations is a lot like training for a marathon. Both require consistent workouts over time.
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10 Relationship-First Mobile Marketing Best Practices
Dec 6, 2012 -
How do you build a relationship and community around SMS?
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5 Steps to Building an Active Social Media Community
Nov 26, 2012 -
It takes time to build solid relationships that will help you manage a community. You must make sure your content is both reliable and valuable.
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What Measurement Tools Are Best for Your Brand
Nov 16, 2012 -
A Community Influence Pyramid that will help you select the tool that's best for your particular situation.
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Financial Traders Turn to Social Network
Oct 24, 2012 -
New social networking site will allow FX traders to connect to their peers – and to trade
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3 Tactics to Help Drive Marketing Success From Your Community This Holiday
Oct 19, 2012 -
How these changes can help you acquire more customers, amplify your promotional efforts, and increase conversion.
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Citi Social Media Man Pans Progressive’s Handling of Twitter Scandal
Oct 3, 2012 -
Former @ComcastCares manager Frank Eliason has some constructive criticism for Progressive and other brands that have knee-jerk reactions to crisis management in social media.
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November 4-7, 2013
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October 02, 2013 -
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