Community Management

Brands know they need to form relationships with their customers through social channels, but there’s more art than science to conducting these real-time, two-way conversations in an ever-evolving space. This column will explore the growing role of community management and define the difference between good and great social branding.

content

Content Is King – Again: 10 Tips to Building a Winning Content Marketing Program

Apr 4, 2014 - Content marketing offers brands the unique opportunity to create additional value and unique experiences for customers across channels and throughout the customer journey. Those who do will continue to drive sales, retention, and customer loyalty for many years to come. Comments

Identity Management and Data Management Platforms Take Center Stage in 2014

data-management-shutterstock-147256514 Feb 27, 2014 - It's not hard to see why DMPs are enjoying rapid growth and success, as they allow marketers to easily access online behavioral and advertising metrics (i.e. conversions) and consolidate them with first and third party data from multiple channels. Comments

The Ultimate Mobile Push Provider Scorecard

push-notifications Jan 30, 2014 - This Push Provider Scorecard will help marketers determine which provider may be the right fit for them today as well as allow them to change and adapt the scoring over time as providers evolve. Comments

Bloggers, Commentators, and KOLs – Harnessing the Power of Chinese Influencers

weiboblogger Jan 22, 2014 - Consider these top tips for approaching and working with bloggers and key opinion leaders in China. Comments

10 Social & Digital Media Predictions for 2014

Social media Jan 10, 2014 - It just wouldn't be January without making some predictions about what the coming year will bring in digital marketing and social media. Comments

Can Digital Finally Drive Offline Sales At Scale?

shopping-data Jan 7, 2014 - Sales are the lifeblood of every business; it's important to remember that while e-commerce sales have climbed every year for over a decade, 94.6 percent of total US retail sales in Q3 2013 occurred offline. Comments

In Social Media, Everyone Has 'The Right' To Be Offended

lianaevansdecsocial Dec 19, 2013 - You can't please everyone all of the time. This is especially true in social media, where simple mistakes can turn into international media incidents. Comments

5 Reasons to Capture Emails in Social

marko-muellner-12 Dec 10, 2013 - Focusing social media efforts on driving opt-in, beyond fanning and following, has become best practice to attract consumers in consideration and purchase mode. Here are 5 reasons why. Comments

6 Must-Haves for Your Next Mobile Push Notification Partner

nbamdellapenna Nov 11, 2013 - Apps and push messaging will play an increasingly important role in mobile marketing. Use these six criteria as a core part of your evaluation process when choosing a push notification partner. Comments

2014: The Year of Social TV

television-set-002-e1291628199655 Oct 15, 2013 - Brand marketers and their agencies have two big dreams for digital: simplicity and reach. Marko Muellner talks 2014 as year one for Social TV. Comments

New Technologies to Help Juice Your Holiday Sales

dubai-shopping-centre Oct 9, 2013 - Time is running out, but the opportunities are great for tech savvy retailers looking to innovate and experiment this holiday season. Comments

5 Ways Mobile Marketing Can Help Retailers This Holiday Season

passbook-offers Aug 29, 2013 - If the 2013 holiday season is a continuation of last year's trends, shoppers will be more likely than ever to turn to their mobile devices to view offers, comparison shop in-store, and purchase goods and services. Comments

Services Marketing in the Internet Age

Aug 28, 2013 - Consider these recommendations to improve service and differentiate your business. Comments

From Earned to Owned - Content Marketing Rebooted

Jul 18, 2013 - PR is moving into the owned media space in a big way. Here's how our approach is different from the marketing department of an organization. Comments

Primetime All the Time

google-ipsos-sterling Jul 18, 2013 - How data, device, and detection will revolutionize your community. Comments

5 Tips to Building a Better Customer Experience and Community

customers Jun 20, 2013 - The top five things marketers can do to create a sophisticated customer initiative within their organizations that will have customers raving and the competition scathing. Comments

10 Ways to Turn Your App Into a Power Community Using Push

iphone-flight-status May 23, 2013 - Developing a smart mobile app that consumers like is one thing; getting them to engage regularly with it is another. Comments

You Are What You Like

facebook-like Apr 25, 2013 - Social data yields important audience insights. Comments

Structured Data, Google Highlighter, and How Can They Help Your Business

jambalaya-search Apr 11, 2013 - Google has actually made it pretty darn simple, easy, and cheap to implement structured data on your site if you have any kind of event information there. Comments

Spring Cleanup: Bad Data, Not Big Data, Needs Your Attention

spring-cleaning Mar 28, 2013 - This spring be sure to conduct a data collection audit, address dirty or neglected data, focus on preferences and privacy management, break down data silos, and invest in interaction management. Comments

Utilizing Social Media to Help Improve Your Local Rankings

local Mar 14, 2013 - Social networks, review sites, deal sites, and mobile applications can be some of your best strengths if you utilize them to your advantage. Comments

 

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