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Community Management

Brands know they need to form relationships with their customers through social channels, but there’s more art than science to conducting these real-time, two-way conversations in an ever-evolving space. This column will explore the growing role of community management and define the difference between good and great social branding.

spring-cleaning

Spring Cleanup: Bad Data, Not Big Data, Needs Your Attention

Michael Della Penna  |  Community Management

Mar 28, 2013 - This spring be sure to conduct a data collection audit, address dirty or neglected data, focus on preferences and privacy management, break down data silos, and invest in interaction management. Comments

Topics in Social:

Liana Evans  |  Community Management

Utilizing Social Media to Help Improve Your Local Rankings

local Mar 14, 2013 - Social networks, review sites, deal sites, and mobile applications can be some of your best strengths if you utilize them to your advantage. Comments

Michael Della Penna  |  Community Management

Mobile Marketing Madness

mobile-measurement Feb 28, 2013 - Three ways to prepare and flourish in a mobile world. Comments

Michael Della Penna  |  Community Management

6 Super Bowl Marketing Lessons

pepsi-super-bowl Feb 14, 2013 - Leveraging creativity and the real-time web to break through the clutter and involve the consumer to form a lasting connection is what we all are constantly striving toward. Comments

Liana Evans  |  Community Management

From Milk Cartons to Facebook

milk-cartons-to-amber-alerts Jan 17, 2013 - How social media and mobile are reshaping information distribution. Comments

Michael Della Penna  |  Community Management

10 Digital Marketing Predictions for 2013

future-predictions Jan 3, 2013 - Three of the channels we will see the most change for relationship marketing in the coming year are social, mobile, and display. Comments

Laney Whitcanack  |  Community Management

How to Build Community Loyalty: 3 Tactics

shutterstock-70602370 Dec 28, 2012 - Developing strong community relations is a lot like training for a marathon. Both require consistent workouts over time. Comments

Michael Della Penna  |  Community Management

10 Relationship-First Mobile Marketing Best Practices

textingsms Dec 6, 2012 - How do you build a relationship and community around SMS? Comments

Liana Evans  |  Community Management

5 Steps to Building an Active Social Media Community

community Nov 26, 2012 - It takes time to build solid relationships that will help you manage a community. You must make sure your content is both reliable and valuable. Comments

Michael Della Penna  |  Community Management

What Measurement Tools Are Best for Your Brand

community-influence-pyramid Nov 16, 2012 - A Community Influence Pyramid that will help you select the tool that's best for your particular situation. Comments

Melanie White  |  Social Media

Financial Traders Turn to Social Network

Jonathan Adest at Tradeo Oct 24, 2012 - New social networking site will allow FX traders to connect to their peers – and to trade Comments

Michael Della Penna  |  Community Management

3 Tactics to Help Drive Marketing Success From Your Community This Holiday

holiday-season Oct 19, 2012 - How these changes can help you acquire more customers, amplify your promotional efforts, and increase conversion. Comments

Kate Kaye  |  Social Media

Citi Social Media Man Pans Progressive’s Handling of Twitter Scandal

facebook-logout-progressive-flo Oct 3, 2012 - Former @ComcastCares manager Frank Eliason has some constructive criticism for Progressive and other brands that have knee-jerk reactions to crisis management in social media. Comments

Michael Della Penna  |  Community Management

Facebook Hits the Display Retargeting Reset Button

facebook-homepage Sep 14, 2012 - How the ability to use a brand's existing permission data (email/phone) to retarget users across Facebook's network will impact marketers, and what you should do to leverage relationship retargeting. Comments

Michael Della Penna  |  Community Management

6 Ways to Get Social Data Working for Your Brand

social-data-1 Aug 16, 2012 - How you can make big data actionable and scalable via targeted email communications and social posts. Comments

Laney Whitcanack  |  Community Management

Don't Focus on the Fumble; Focus on the Recovery

Aug 7, 2012 - Three things you should keep in mind to help your brand navigate smoothly through PR storms. Comments

Michael Della Penna  |  Community Management

The 7 Habits of Highly Successful Community Managers

Jul 19, 2012 - What separates the superstars from the duds in community management? Comments

Daniel Mickens  |  Social Media

60% of Consumers Say They Expect Social Brand Response

Jul 18, 2012 - Arnold Worldwide report shows social media is critical for CRM. Comments

Laney Whitcanack  |  Community Management

Brand Loyalty and Sports Have Much in Common

Jul 5, 2012 - Three ways to leverage your customers to support your brand without breaking the bank or betraying their allegiance. Comments

Kate Kaye  |  Community Management

Telecom Firms Are Most Responsive on Facebook

socialbakers-inforgraphic Jun 27, 2012 - Study says alcohol brands are among the least responsive to consumer wall posts on Facebook. Comments

Michael Della Penna  |  Community Management

How Mobile Madness Is Redefining Marketing and Community Engagement

Jun 21, 2012 - Five things every brand should be doing now to remain relevant in the mobile era. Comments

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