Brands know they need to form relationships with their customers through social channels, but there’s more art than science to conducting these real-time, two-way conversations in an ever-evolving space. This column will explore the growing role of community management and define the difference between good and great social branding.
Nov 11, 2013 - Apps and push messaging will play an increasingly important role in mobile marketing. Use these six criteria as a core part of your evaluation process when choosing a push notification partner. Comments
Oct 15, 2013 - Brand marketers and their agencies have two big dreams for digital: simplicity and reach. Marko Muellner talks 2014 as year one for Social TV. Comments
Oct 9, 2013 - Time is running out, but the opportunities are great for tech savvy retailers looking to innovate and experiment this holiday season. Comments
Aug 29, 2013 - If the 2013 holiday season is a continuation of last year's trends, shoppers will be more likely than ever to turn to their mobile devices to view offers, comparison shop in-store, and purchase goods and services. Comments
Aug 28, 2013 - Consider these recommendations to improve service and differentiate your business. Comments
Jul 18, 2013 - PR is moving into the owned media space in a big way. Here's how our approach is different from the marketing department of an organization. Comments
Jul 18, 2013 - How data, device, and detection will revolutionize your community. Comments
Jun 20, 2013 - The top five things marketers can do to create a sophisticated customer initiative within their organizations that will have customers raving and the competition scathing. Comments
May 23, 2013 - Developing a smart mobile app that consumers like is one thing; getting them to engage regularly with it is another. Comments
Apr 11, 2013 - Google has actually made it pretty darn simple, easy, and cheap to implement structured data on your site if you have any kind of event information there. Comments
Mar 28, 2013 - This spring be sure to conduct a data collection audit, address dirty or neglected data, focus on preferences and privacy management, break down data silos, and invest in interaction management. Comments
Mar 14, 2013 - Social networks, review sites, deal sites, and mobile applications can be some of your best strengths if you utilize them to your advantage. Comments
Feb 28, 2013 - Three ways to prepare and flourish in a mobile world. Comments
Feb 14, 2013 - Leveraging creativity and the real-time web to break through the clutter and involve the consumer to form a lasting connection is what we all are constantly striving toward. Comments
Jan 17, 2013 - How social media and mobile are reshaping information distribution. Comments
Jan 3, 2013 - Three of the channels we will see the most change for relationship marketing in the coming year are social, mobile, and display. Comments
Dec 28, 2012 - Developing strong community relations is a lot like training for a marathon. Both require consistent workouts over time. Comments
Dec 6, 2012 - How do you build a relationship and community around SMS? Comments
Nov 26, 2012 - It takes time to build solid relationships that will help you manage a community. You must make sure your content is both reliable and valuable. Comments
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