Community Management

Brands know they need to form relationships with their customers through social channels, but there’s more art than science to conducting these real-time, two-way conversations in an ever-evolving space. This column will explore the growing role of community management and define the difference between good and great social branding.

Brand Loyalty and Sports Have Much in Common

Jul 5, 2012 - Three ways to leverage your customers to support your brand without breaking the bank or betraying their allegiance. Comments

Telecom Firms Are Most Responsive on Facebook

socialbakers-inforgraphic Jun 27, 2012 - Study says alcohol brands are among the least responsive to consumer wall posts on Facebook. Comments

How Mobile Madness Is Redefining Marketing and Community Engagement

Jun 21, 2012 - Five things every brand should be doing now to remain relevant in the mobile era. Comments

NBA Launches First-Ever Social Media Awards

shaq-twitter Jun 11, 2012 - Twelve awards will be handed out June 20. Comments

Humanizing Customer Care

Jun 7, 2012 - Three ways to ensure your customers feel like you're treating them as a unique individual, and not just another notch in the brand belt. Comments

Coca-Cola Aims to Connect With Teens on Tumblr

jason-derulo-cocacola May 25, 2012 - Brand enlists singer Jason Derulo, other celebs to design themes that can be shared. Comments

Ratings and Reviews - A Foundation for Magical Community Marketing

May 25, 2012 - What's the magic formula for defining your consumers' experience with your brands? Comments

Remember, Employees Are People Too

May 10, 2012 - When working to build brand loyalty don't forget your employees. Comments

Citi and LinkedIn Partner to Reach Professional Women

citi-women-linked Apr 30, 2012 - Citi and LinkedIn today launched a Citi-branded group on the professional networking site. Comments

3 Social Community Strategies to Drive Innovation, Engagement, and Sales

Apr 19, 2012 - Have you nurtured an active community of brand advocates? Here's what's next. Comments

All Dressed Up With Somewhere to Go

Apr 5, 2012 - Three ideas to communicate regularly and often with your community to make sure everyone can enjoy the party. Comments

Pining for Pinterest

Mar 29, 2012 - How to put the platform to work for your brand. Comments

High Tech and High Touch

Mar 8, 2012 - Three tips to find scalable ways to maintain a sense of personal connection regarding customer support inquiries. Comments

Community Passion Is More Than Skin Deep

Feb 9, 2012 - Four quick ways to channel community passion for business good. Comments

Building Community Engagement Around Key Events

Feb 2, 2012 - Invest in unique content, aggregate and curate, and prepare and promote. Comments

Using Data to Build and Strengthen Community Connections

Jan 5, 2012 - How one brand proved that transparency and data can be a catalyst for deeper and more relevant conversations and experiences. Comments

How to Grow Your Twitter Followers - 10 'for Real' Tips

Dec 29, 2011 - Best practices brands can employ to keep it real when it comes to growing Twitter followers. Comments

The Elusiveness of the Community Manager

Dec 15, 2011 - Finding an excellent community manager in this market is tough, but a solution could be right under your nose. Comments

Five Post-Holiday Social Media Must-Do's!

Dec 1, 2011 - What every brand should be doing to keep the momentum of the holiday shopping season moving into 2012. Comments

LBi Buys Mr. Youth for Millennial Marketing Overseas

Nov 14, 2011 - Partnership could have big implications for Mr. Youth's business overseas, particularly in China and India. Comments

11 Ways to Leverage the Power of Social Media for the 2011 Holiday Season

Nov 3, 2011 - While the current economic conditions have left many marketers struggling to do more with less, social media is the gift that keeps on giving. Comments

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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