Community Management

Brands know they need to form relationships with their customers through social channels, but there’s more art than science to conducting these real-time, two-way conversations in an ever-evolving space. This column will explore the growing role of community management and define the difference between good and great social branding.

jason-derulo-cocacola

Coca-Cola Aims to Connect With Teens on Tumblr

May 25, 2012 - Brand enlists singer Jason Derulo, other celebs to design themes that can be shared. Comments

Ratings and Reviews - A Foundation for Magical Community Marketing

May 25, 2012 - What's the magic formula for defining your consumers' experience with your brands? Comments

Remember, Employees Are People Too

May 10, 2012 - When working to build brand loyalty don't forget your employees. Comments

Citi and LinkedIn Partner to Reach Professional Women

citi-women-linked Apr 30, 2012 - Citi and LinkedIn today launched a Citi-branded group on the professional networking site. Comments

3 Social Community Strategies to Drive Innovation, Engagement, and Sales

Apr 19, 2012 - Have you nurtured an active community of brand advocates? Here's what's next. Comments

All Dressed Up With Somewhere to Go

Apr 5, 2012 - Three ideas to communicate regularly and often with your community to make sure everyone can enjoy the party. Comments

Pining for Pinterest

Mar 29, 2012 - How to put the platform to work for your brand. Comments

High Tech and High Touch

Mar 8, 2012 - Three tips to find scalable ways to maintain a sense of personal connection regarding customer support inquiries. Comments

Community Passion Is More Than Skin Deep

Feb 9, 2012 - Four quick ways to channel community passion for business good. Comments

Building Community Engagement Around Key Events

Feb 2, 2012 - Invest in unique content, aggregate and curate, and prepare and promote. Comments

Using Data to Build and Strengthen Community Connections

Jan 5, 2012 - How one brand proved that transparency and data can be a catalyst for deeper and more relevant conversations and experiences. Comments

How to Grow Your Twitter Followers - 10 'for Real' Tips

Dec 29, 2011 - Best practices brands can employ to keep it real when it comes to growing Twitter followers. Comments

The Elusiveness of the Community Manager

Dec 15, 2011 - Finding an excellent community manager in this market is tough, but a solution could be right under your nose. Comments

Five Post-Holiday Social Media Must-Do's!

Dec 1, 2011 - What every brand should be doing to keep the momentum of the holiday shopping season moving into 2012. Comments

LBi Buys Mr. Youth for Millennial Marketing Overseas

Nov 14, 2011 - Partnership could have big implications for Mr. Youth's business overseas, particularly in China and India. Comments

11 Ways to Leverage the Power of Social Media for the 2011 Holiday Season

Nov 3, 2011 - While the current economic conditions have left many marketers struggling to do more with less, social media is the gift that keeps on giving. Comments

The Socialization of Music, TV, and Live Events

Oct 6, 2011 - Who are the players and how will the way they redefine music, TV, and live events impact your brand's social media efforts? Comments

Good Community Managers Keep the Conversation Going

Sep 22, 2011 - Does your community seem like it's DOA? Think about how you're using (or not using) disclosure and feedback. Comments

Building the Case for a Bigger Social Media Budget

Sep 8, 2011 - Three tips to convince the executive suite to invest more in social media and community efforts. Comments

Controlling the Social Conversation

Aug 25, 2011 - Consider these tips to manage negative feedback about your brand on social media. Comments

5 Things to Listen for in Your Community

Jul 29, 2011 - Do you use social listening tools? Don't forget the human touch. Comments

 

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...