Community Management

Brands know they need to form relationships with their customers through social channels, but there’s more art than science to conducting these real-time, two-way conversations in an ever-evolving space. This column will explore the growing role of community management and define the difference between good and great social branding.

60% of Consumers Say They Expect Social Brand Response

Jul 18, 2012 - Arnold Worldwide report shows social media is critical for CRM. Comments

Brand Loyalty and Sports Have Much in Common

Jul 5, 2012 - Three ways to leverage your customers to support your brand without breaking the bank or betraying their allegiance. Comments

Telecom Firms Are Most Responsive on Facebook

socialbakers-inforgraphic Jun 27, 2012 - Study says alcohol brands are among the least responsive to consumer wall posts on Facebook. Comments

How Mobile Madness Is Redefining Marketing and Community Engagement

Jun 21, 2012 - Five things every brand should be doing now to remain relevant in the mobile era. Comments

NBA Launches First-Ever Social Media Awards

shaq-twitter Jun 11, 2012 - Twelve awards will be handed out June 20. Comments

Humanizing Customer Care

Jun 7, 2012 - Three ways to ensure your customers feel like you're treating them as a unique individual, and not just another notch in the brand belt. Comments

Coca-Cola Aims to Connect With Teens on Tumblr

jason-derulo-cocacola May 25, 2012 - Brand enlists singer Jason Derulo, other celebs to design themes that can be shared. Comments

Ratings and Reviews - A Foundation for Magical Community Marketing

May 25, 2012 - What's the magic formula for defining your consumers' experience with your brands? Comments

Remember, Employees Are People Too

May 10, 2012 - When working to build brand loyalty don't forget your employees. Comments

Citi and LinkedIn Partner to Reach Professional Women

citi-women-linked Apr 30, 2012 - Citi and LinkedIn today launched a Citi-branded group on the professional networking site. Comments

3 Social Community Strategies to Drive Innovation, Engagement, and Sales

Apr 19, 2012 - Have you nurtured an active community of brand advocates? Here's what's next. Comments

All Dressed Up With Somewhere to Go

Apr 5, 2012 - Three ideas to communicate regularly and often with your community to make sure everyone can enjoy the party. Comments

Pining for Pinterest

Mar 29, 2012 - How to put the platform to work for your brand. Comments

High Tech and High Touch

Mar 8, 2012 - Three tips to find scalable ways to maintain a sense of personal connection regarding customer support inquiries. Comments

Community Passion Is More Than Skin Deep

Feb 9, 2012 - Four quick ways to channel community passion for business good. Comments

Building Community Engagement Around Key Events

Feb 2, 2012 - Invest in unique content, aggregate and curate, and prepare and promote. Comments

Using Data to Build and Strengthen Community Connections

Jan 5, 2012 - How one brand proved that transparency and data can be a catalyst for deeper and more relevant conversations and experiences. Comments

How to Grow Your Twitter Followers - 10 'for Real' Tips

Dec 29, 2011 - Best practices brands can employ to keep it real when it comes to growing Twitter followers. Comments

The Elusiveness of the Community Manager

Dec 15, 2011 - Finding an excellent community manager in this market is tough, but a solution could be right under your nose. Comments

Five Post-Holiday Social Media Must-Do's!

Dec 1, 2011 - What every brand should be doing to keep the momentum of the holiday shopping season moving into 2012. Comments

LBi Buys Mr. Youth for Millennial Marketing Overseas

Nov 14, 2011 - Partnership could have big implications for Mr. Youth's business overseas, particularly in China and India. Comments

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