How to set up your Social Media Engagement Checklist
Digital Marketing

How to set up your Social Media Engagement Checklist

4y Tereza Litsa

How to set up your Social Media Engagement Checkli...

Social media engagement can help you keep your followers interested in your brand. Here’s how to set up an effective engagement checklist. Read More...

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Strategies to refine Instagram marketing for ecommerce
Digital Marketing

Strategies to refine Instagram marketing for ecommerce

4y Martin Ochwat

Strategies to refine Instagram marketing for ecomm...

60% of users discovered products through Instagram and have been more open to purchasing them. Here are some stats, tips, and tools to maximize your I...

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A comprehensive guide to influencer marketing
Digital Marketing

A comprehensive guide to influencer marketing

4y Charlie Braithwaite

A comprehensive guide to influencer marketing

Here is a comprehensive guide on how to improve your strategy with influencer marketing. Read More...

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Five key social media trends that will shape 2020
Digital Marketing

Five key social media trends that will shape 2020

4y Tereza Litsa

Five key social media trends that will shape 2020

What does the future hold for social media? Here are the key trends to follow for another successful year in social media marketing for your brand. Re...

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Why marketers need to reevaluate their Facebook strategies
Social Media

Why marketers need to reevaluate their Facebook strategies

6y Vijay Sundaram , CSO, Zoho

Why marketers need to reevaluate their Facebook st...

Most marketers who consider Facebook a valuable platform are feeling baffled with the series of changes that the social media giant has brought in rec...

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Facebook Watch takes on YouTube - and the global TV market
Digital Advertising

Facebook Watch takes on YouTube - and the global TV market

6y Clark Boyd

Facebook Watch takes on YouTube - and the global T...

Facebook's announcement of its Watch video service is a clear bid to tap into the lucrative TV market. How will it affect digital ad spend, and what d...

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How brands can leverage Facebook Groups to improve engagement
Social Media

How brands can leverage Facebook Groups to improve engagement

6y Tereza Litsa

How brands can leverage Facebook Groups to improve...

Facebook’s latest algorithm change brings a big opportunity for brands to leverage Groups for community building. Here’s how to improve your Facebook ...

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How can I tell if my social media strategy is generating results?
Social Media

How can I tell if my social media strategy is generating results?

6y Tereza Litsa

How can I tell if my social media strategy is gene...

The average person spends just under two hours a day (116 minutes) on social platforms, which means a successful social media strategy is imperative f...

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Seeing the trees for the forest with paid social
Social & Community

Seeing the trees for the forest with paid social

6y Mike O'Brien

Seeing the trees for the forest with paid social

Everyone’s on social media these days, so your business should be, too. But without paid media, your campaigns could have the impact of a falling tree...

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Tools and tips for calculating the ROI of social media
Acquisition

Tools and tips for calculating the ROI of social media

6y Clark Boyd

Tools and tips for calculating the ROI of social m...

Marketers tend to go where their target audience is. There are 2.8 billion active social media users globally in 2017, an increase of 21% on 2016̵...

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Dark social: Why and how should you be tracking it?
Disruptive MarTech

Dark social: Why and how should you be tracking it?

6y Tereza Litsa

Dark social: Why and how should you be tracking it...

As more and more content is shared over encrypted and private channels, it has become increasingly difficult for marketers to track the origins of tra...

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QQ: The biggest digital platform you've never heard of
Asia

QQ: The biggest digital platform you've never heard of

6y Carrie Law

QQ: The biggest digital platform you've never hear...

QQ is one of the biggest social media platforms in the world, but chances are that you've never come across it. What is QQ, and why is it so unknown o...

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Eight tools to measure social media engagement
Disruptive MarTech

Eight tools to measure social media engagement

6y Tereza Litsa

Eight tools to measure social media engagement

Social media engagement can be challenging, but luckily there are many tools to measure it effectively. One of the hardest KPIs in social media market...

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A guide to five Facebook ad types that will reach your marketing objectives
Display Advertising

A guide to five Facebook ad types that will reach your marketing objectives

7y Tereza Litsa

A guide to five Facebook ad types that will reach ...

Facebook has announced that it is planning to withdraw the ability to boost a list of post types from its available ad formats, as they didn’t seem to...

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What YouTube's new in-app messaging feature means for brands
Social

What YouTube's new in-app messaging feature means for brands

7y Tereza Litsa

What YouTube's new in-app messaging feature means ...

YouTube has decided to join the messaging trend with an in-app chatting service, allowing users to start a conversation directly through YouTube’s mob...

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Five ways businesses can make their physical locations more Instagram-friendly
Social Media

Five ways businesses can make their physical locations more Instagram-frien...

7y Al Roberts

Five ways businesses can make their physical locat...

With more than 700 million monthly active users, businesses are paying more attention to Instagram than ever before. In fact, the photo-centric servic...

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Snapchat Stories vs Instagram Stories: Which should brands choose?
Social

Snapchat Stories vs Instagram Stories: Which should brands choose?

7y Tereza Litsa

Snapchat Stories vs Instagram Stories: Which shoul...

It's been a year since Instagram launched Stories, its Snapchat-inspired feature for publishing ephemeral content. One year on, who is the victor of t...

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What is rapid-response marketing and how should brands use it?
Acquisition

What is rapid-response marketing and how should brands use it?

7y Al Roberts

What is rapid-response marketing and how should br...

Cutting through the digital clutter is difficult for brands, but on today's internet, great marketing opportunities can fall into the laps of brands w...

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Eight reasons to include Snapchat in your marketing strategy
Social

Eight reasons to include Snapchat in your marketing strategy

7y Tereza Litsa

Eight reasons to include Snapchat in your marketin...

Snapchat has been something of a mystery to marketers over the last year. But with fresh features, an engaged audience and new advertising capabilitie...

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Which social media networking sites should brands keep an eye on?
Social

Which social media networking sites should brands keep an eye on?

7y Tereza Litsa

Which social media networking sites should brands ...

The vast majority of brands are familiar with how to use social media mainstays like Facebook, Twitter and Instagram. But each of these social network...

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How to use Facebook Insights to track the success of your social strategy
Analytics

How to use Facebook Insights to track the success of your social strategy

7y Tereza Litsa

How to use Facebook Insights to track the success ...

Facebook recently announced the introduction of new metrics for its Insights page with the aim of offering improved measurement. We break down how to ...

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How Snap Map brings Snapchat closer to location marketing
Local

How Snap Map brings Snapchat closer to location marketing

7y Tereza Litsa

How Snap Map brings Snapchat closer to location ma...

Snapchat recently announced the launch of Snap Map, a new feature that could become very useful among brands looking for new ways to benefit from loca...

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7 reasons not to believe the chatbot hype
Chatbots

7 reasons not to believe the chatbot hype

7y Al Roberts

7 reasons not to believe the chatbot hype

A growing number of companies are using chatbots to market themselves, acquire new customers and drive engagement and sales. But building and operatin...

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Facebook goes after clickbait headlines - five tips to maintain reach
Content

Facebook goes after clickbait headlines - five tips to maintain reach

7y Tereza Litsa

Facebook goes after clickbait headlines - five tip...

Facebook has announced the rollout of three more updates designed to target and eliminate clickbait headlines. Here's how to make sure you aren't affe...

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Meeker's Internet Trends Report: How social media affects customer support
Social

Meeker's Internet Trends Report: How social media affects customer support

7y Tereza Litsa

Meeker's Internet Trends Report: How social media ...

The rise of social media has opened up new opportunities for brands to explore a new method of communicating with their customers. Mary Meeker's Inter...

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An introduction to WeChat: The evolution and future of China's most popular app
Asia

An introduction to WeChat: The evolution and future of China's most popular...

7y Clark Boyd

An introduction to WeChat: The evolution and futur...

Chinese messaging app WeChat has become a truly ubiquitous app experience, with over 900 million monthly active users. What is behind its phenomenal s...

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Four lessons for creating a joined-up social strategy
Social Integration

Four lessons for creating a joined-up social strategy

7y Linus Gregoriadis

Four lessons for creating a joined-up social strat...

ClickZ’s Social Media Masterclass webinar on the Dangers of Disjointed Social focused on how companies can 'join up' their organic and paid-for social...

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