Social

Best practices in social marketing, social commerce, and community management.

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Are You Prepared for Visual Social Media Marketing?

Apr 4, 2014 - It's becoming clearer and clearer that images are the key to breaking through the clutter of social media and reaching consumers. So how can you take advantage of this trend? Comments

American Express Hands Instagram Reins to "Despicable Me" Minions

front-gate-minion-186-finalrgb-instagram Apr 3, 2014 - The mischievous characters posted six images to American Express’ Instagram account on March 26, which netted 1,883 likes, 98 comments, and "close to" 180 new followers, the brand says. Comments

Breaking Down Pinterest’s Updated Policies and What This Means for Marketers

pinterest-logo Apr 3, 2014 - With the changes to Pinterest's Acceptable Use Policy, marketers may have to rethink the way they use the social site. The policy update includes modifications to the rules on compensation, accessing data, and contests. Comments

#CZLNY: The Power of Visual Storytelling

pure-michigan-instagram Apr 2, 2014 - On the first day of ClickZ Live New York, Boot Camp Digital chief executive Krista Neher talked about how images tell a brand’s story and help increase the shareability of content. Comments

How to Master the Art of Social Sales and an Interview With the CEO of Nimble.com

social-selling Apr 2, 2014 - Social selling requires mastery of not only social media marketing and engaging in these networks as a manager of your own social experience, but also how to keep up with the rapid changes in organizational structure, decision-maker movements, and target interests. Comments

Personalization: Why Having a Dialogue Is Not Enough

personalization Apr 1, 2014 - Now, it will be the marketers and their brands that move onward and upward from the obvious conversations in social media into a deep understanding of silent conversations and contexts that will distinguish themselves from the rest. Comments

Carl’s Jr. and Hardee’s Morph Select Fans Into X-Men Characters

x-men-digital-makeover Apr 1, 2014 - The quick-service brands want young, hungry guys and sci-fi fans to submit Instagram photos with menu items for the chance to receive one of several hundred high-quality X-Men Digital Makeovers. Comments

Give Me Mobile-First or Give Me Death

mobileads Apr 1, 2014 - Although it might seem obvious, as mobile ad spend continues to grow, marketers must quickly make the transition to mobile-first thinking, as it requires a new set of strategies and expertise. Comments

Is Twitter Saying Goodbye Retweet, Hello Share?

Share With Followers Mar 28, 2014 - Will retweets soon be rebranded as "shares" on Twitter? For some, that has already happened, as the change in terminology began rolling out for some mobile users this week. Comments

3 Reasons to Start an Employee Advocacy Program

employee-advocacy Mar 28, 2014 - There are always a million things going on in a company, so it's hard to think about adding one more program into the mix. But an employee advocacy program can greatly enhance your marketing efforts - so start one now! Comments

Twitter Unveils Photo-Tagging and Multi-Image Upload Tool

Twitter Logo Mar 27, 2014 - Twitter's new functionality arrives on iPhone first, with Android and Twitter.com desktop versions to follow. Comments

To Post or Not to Post

Social media Mar 27, 2014 - What are brands' roles in our social media lives? How often should they post or share content, and what format is the most desired and impactful? Comments

Taco Bell Breakfast Phones Dial Up New Menu Buzz

taco-bell-breakfast-phone-1 Mar 25, 2014 - The brand is drumming up excitement for the debut of its breakfast menu on March 27 by distributing phones that will receive calls and text messages about missions and prizes. Comments

Smile, You’re on Social Media

ellen-oscars-selfie Mar 25, 2014 - Brands and businesses need to lighten up on social media. If you want to be a success on social media, you can't afford not to be extemporaneous and extroverted, transparent and true to who you are in real life. Comments

Twitter to Kill @ Replies and #Hashtags?

BuzzFeed Twitter No At-Reply Mar 24, 2014 - Could you imagine Twitter without @replies or #hashtags? It seems Twitter is considering eliminating both, even though they are deeply ingrained within Twitter user culture. Comments

Delta & LinkedIn Team Up for In-Flight Mentoring Program

delta-innovation-class Mar 24, 2014 - The program, Delta Innovation Class, invites LinkedIn users to apply for a chance to sit next to a so-called industry leader during a flight to an event. Comments

Market Through Shared Interests and Passions Using Social Media

pinterest-screen Mar 24, 2014 - Marketing to people who have similar interests may carry a greater value proposition than marketing to those who don't, even though they may be socially connected. Comments

Viacom and Tumblr Partner to Create Co-Branded Campaigns

mtv-movie-awards Mar 21, 2014 - The campaigns will combine Tumblr’s suite of ad products with custom content developed by Viacom. Comments

The Hierarchy of Social Engagement Value

Social media Mar 21, 2014 - In the hierarchy of social engagement value, simple likes and retweets come at the bottom, followed by sharing of brand-related content, sweepstakes, user-generated content, videos, and real-world events. Comments

Twitter Study: Which Tweets Get the Most Engagement?

retweet-percentage-tv Mar 20, 2014 - Twitter conducted a study of more than 2 million tweets to find out which elements in a tweet actually garnered more engagement. The data was then broken into segments like news, TV, sports, music and government to show what worked in each sector. Comments

H&R Block Celebrates Getting Billions Back With Social Media Record Label

clara-chung Mar 20, 2014 - The YouTube campaign will include ten original songs that celebrate tax refunds and push the brand’s Billion Back messaging. Comments

 

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