How to measure the ROI of social media campaigns
Analytics

How to measure the ROI of social media campaigns

7y Tereza Litsa

How to measure the ROI of social media campaigns

What’s the best way to measure Return on Investment when planning social media campaigns? How can you justify the time and the budget spent on them? R...

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What augmented reality means for the future of Instagram
AR & VR

What augmented reality means for the future of Instagram

7y Tereza Litsa

What augmented reality means for the future of Ins...

Augmented reality has been given new life in the past few years as an innovative technology that could transform social media as we know it. The lates...

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10 indispensable online tools for managing your social presence
Disruptive MarTech

10 indispensable online tools for managing your social presence

7y Chris Camps

10 indispensable online tools for managing your so...

Keeping several social media platforms populated with fresh, unique content every day of the week is no easy task. Luckily, there are a number of easy...

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Five universal principles of social media engagement for businesses
Community Management

Five universal principles of social media engagement for businesses

7y Bob Cargill

Five universal principles of social media engageme...

Despite everything you read and no matter what anyone else tells you, there’s really no secret to success for marketers on social media. Read More...

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Attribution, integration and replication: The challenges facing advertisers in the digital age
Digital Advertising

Attribution, integration and replication: The challenges facing advertisers...

7y Andrew Warren-Payne

Attribution, integration and replication: The chal...

ClickZ Intelligence presented The State of Digital Advertising 2017 webinar on 27 April 2017 in partnership with Marin Software. What are the challeng...

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The best Facebook marketing strategies for 2017
Social

The best Facebook marketing strategies for 2017

7y Tereza Litsa

The best Facebook marketing strategies for 2017

As well as being the world largest social network, Facebook is a powerful marketing platform for brands, and its latest features make it even more app...

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How Toys 'R' Us capitalized on a timely sponsorship of a live giraffe cam
Acquisition

How Toys 'R' Us capitalized on a timely sponsorship of a live giraffe cam

7y Al Roberts

How Toys 'R' Us capitalized on a timely sponsorshi...

While digital platforms and their advertisers grapple with digital video challenges, one savvy retailer found a way to capitalize on what would become...

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How to use Facebook mobile ads as an "interest indicator" to drive conversions
Display Advertising

How to use Facebook mobile ads as an "interest indicator" to drive conversi...

7y Sana Ansari

How to use Facebook mobile ads as an "interest ind...

We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs). It’s too good an opportunity to ignore in ...

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What Facebook's big bet on AR means for brands
Disruptive MarTech

What Facebook's big bet on AR means for brands

7y Al Roberts

What Facebook's big bet on AR means for brands

For years now, brands have heard that augmented reality (AR) is one of the next big things, but there's a strong argument to be made that it hasn't qu...

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10 ways Major League Baseball teams win on social media
Social Media

10 ways Major League Baseball teams win on social media

7y Bob Cargill

10 ways Major League Baseball teams win on social ...

Only a few days or so into the 2017 season, here are 10 different ways that Major League Baseball teams were using social media around Opening Day las...

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Will Instagram crack the local commerce code?
Local

Will Instagram crack the local commerce code?

7y Al Roberts

Will Instagram crack the local commerce code?

When Facebook purchased Instagram for $1 billion in 2012, skeptics questioned whether the world's largest social network would ever recoup its investm...

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13 epic stats and facts from The State of Social webinar
Data insights

13 epic stats and facts from The State of Social webinar

7y Andrew Warren-Payne

13 epic stats and facts from The State of Social w...

On March 23, ClickZ Intelligence held the webinar ‘The State of Social 2017’ in association with Tracx. As part of the presentation, a huge number of ...

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LinkedIn to offer retargeting, email targeting later this year
Display Advertising

LinkedIn to offer retargeting, email targeting later this year

7y Al Roberts

LinkedIn to offer retargeting, email targeting lat...

B2B marketers will soon have a new best friend in LinkedIn, as the professional social network is set to launch a number of powerful new ad targeting ...

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6 critical steps to succeeding with Facebook Canvas
Insights

6 critical steps to succeeding with Facebook Canvas

7y Will Conboy

6 critical steps to succeeding with Facebook Canva...

Facebook Canvas has been with us for just over a year and, whilst there are many brands that have made it work, there are others who have struggled wi...

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Twitter introduces pre-roll ads for Periscope
Media

Twitter introduces pre-roll ads for Periscope

7y Al Roberts

Twitter introduces pre-roll ads for Periscope

Users almost universally dislike pre-roll video ads, but in an effort to bolster its advertising revenue, Twitter this week announced that it will exp...

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Is Facebook Messenger a viable alternative to SMS, email and push notifications?
Email

Is Facebook Messenger a viable alternative to SMS, email and push notificat...

7y Al Roberts

Is Facebook Messenger a viable alternative to SMS,...

Many companies use SMS, email and push notifications to deliver updates to customers and stakeholders, and such notifications are especially important...

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Optimizing Facebook ads for success and better ROI in 2017
Display Advertising

Optimizing Facebook ads for success and better ROI in 2017

7y Eimantas Balciunas

Optimizing Facebook ads for success and better ROI...

Every year, the average business spends thousands of dollars on Facebook ads but has little or nothing to show for it. If this is true for your busine...

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How to handle negative reviews and manage your brand's reputation
Community Management

How to handle negative reviews and manage your brand's reputation

7y Chris Camps

How to handle negative reviews and manage your bra...

The internet has made it harder for brands to control the information available about themselves. With independent reviews on any business a few click...

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What makes videos effective on Twitter?
Social

What makes videos effective on Twitter?

7y Tereza Litsa

What makes videos effective on Twitter?

Twitter's own statistics say that videos are six times more likely to be retweeted than photos, and three times more likely than GIFs. But what is it ...

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Snapchat is not just about millennials anymore. What should we expect?
Social

Snapchat is not just about millennials anymore. What should we expect?

7y Tereza Litsa

Snapchat is not just about millennials anymore. Wh...

Snapchat started as a simple messaging app that made the idea of ephemeral messages into a trend among social platforms. Read More...

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5 things hotels are doing wrong on Facebook
Content

5 things hotels are doing wrong on Facebook

7y Eimantas Balciunas

5 things hotels are doing wrong on Facebook

Social media has changed the game in the hospitality industry. Most hotels use Instagram to visually engage their audience; some use Twitter for custo...

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What can advertising spend tell us about the future of social networks?
Ad Industry Metrics

What can advertising spend tell us about the future of social networks?

7y Rebecca Sentance

What can advertising spend tell us about the futur...

Social media, as an advertising channel, is relatively young compared to mainstays of the online advertising world like display and search marketing. ...

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Facebook Advanced Measurement will let advertisers compare Facebook ad performance
Display Advertising

Facebook Advanced Measurement will let advertisers compare Facebook ad perf...

7y Al Roberts

Facebook Advanced Measurement will let advertisers...

Previously available exclusively to some of its biggest ad clients, Facebook will soon make Advanced Measurement available to all advertisers through ...

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As investors bet on Snap, some Snapchat influencers bet on other platforms
Media

As investors bet on Snap, some Snapchat influencers bet on other platforms

7y Al Roberts

As investors bet on Snap, some Snapchat influencer...

Last Thursday, Snap, the parent company of Snapchat, went public. And in spite of questions about Snap's growth, finances and competition, investors w...

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Breaking down the Facebook auction: How to manage rising CPMs and deliver sales
Actionable Analysis

Breaking down the Facebook auction: How to manage rising CPMs and deliver s...

7y Clark Boyd

Breaking down the Facebook auction: How to manage ...

Facebook advertising has come a long way in the past few years, and it provides a highly profitable way for brands either to engage an existing audien...

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Seven B2B marketers rocking it on social media
Social

Seven B2B marketers rocking it on social media

7y Bob Cargill

Seven B2B marketers rocking it on social media

The difference between B2C social media marketers and those on the B2B side of the fence is like the difference between hard rock and classical music....

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Google's Jigsaw aims to increase the quality of online conversations
Community Management

Google's Jigsaw aims to increase the quality of online conversations

7y Al Roberts

Google's Jigsaw aims to increase the quality of on...

Jigsaw, a technology incubator that is a part of Google, and Google’s Counter Abuse Technology team want to rid the web of bad comments. Read More...

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