Marketing News & Expert Advice
|
|
|
Social
Best practices in social marketing, social commerce, and community management.
Twitter's New Keyword Targeting System 'Vital' Tool for Marketers
Apr 18, 2013 - Twitter has unveiled a keyword targeting system to give marketers the ability to target users based on the words they tweet. Market participants believe the new tool will be 'vital' for the industry. Comments
Topics in Social:
Visit Philly Lets Locals Create Content
Apr 18, 2013 -
The organization, which promotes travel to Philadelphia, has chosen several residents to produce content for its Instagram and Pinterest pages.
Comments
Drawing Consumers in With Intrigue
Apr 18, 2013 -
Brands need to leverage intrigue with little incentives (if necessary) as they try to engage with consumers.
Comments
Kool-Aid Man Makeover Stirs Up Digital Content
Apr 17, 2013 -
Kool-Aid has updated its pitcher spokesman Kool-Aid Man and added a new Facebook page and YouTube channel as part of a wider campaign.
Comments
Gerber Celebrates 85 Years With Facebook Party
Apr 17, 2013 -
The promotion asks its 5.1 million fans to blow out virtual candles for 85 days.
Comments
5 Ways to Make Facebook's New Graph Search Work for Your Brand
Apr 17, 2013 -
Brands will need to evolve with new changes to work on meaningful customer interaction if they are going to get the most out of this new feature as it develops.
Comments
Wood Cleaner Advocates Forest Preservation Via Pinterest
Apr 16, 2013 -
Colgate-Palmolive brand Murphy Oil Soap is encouraging fans to repin images by offering a donation to the Arbor Day Foundation.
Comments
What Does It Mean to Be Human in Social Media?
Apr 16, 2013 -
Just as parts of our individual personalities can evolve, brands can introduce experiences that reveal more of what they're passionate about, without deviating from their key values or objectives.
Comments
Twitter's Take on the Boston Marathon Tragedy
Apr 15, 2013 -
As the sad news of the Boston marathon bombings continues to be revealed, the power of Twitter has made sure that once again, we are at the forefront of the news as it happens.
Comments
Wanderful Brings Social Shopping to Newspapers
Apr 15, 2013 -
No more dirty fingers for consumers, who can throw away print circulars and browse sales on their tablets, phones or desktops thanks to Find&Save. The relaunched product, previously a collection of digital circulars, has been redesigned as an online community replete with social-media type tools.
Comments
Facebook Fuses Disparate Data for Deeper Targeting
Apr 12, 2013 -
Facebook is combining what it knows about its users’ behavior and activities on Facebook and off, with the help of data brokers like Acxiom, Datalogix and Epsilon. Brands can now target users based on their activity outside of Facebook, across desktop and mobile channels, and offline entirely.
Comments
U.S. Social Ad Revenue to Hit $11 Billion by 2017
Apr 11, 2013 -
Annual U.S. social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey.
Comments
Structured Data, Google Highlighter, and How Can They Help Your Business
Apr 11, 2013 -
Google has actually made it pretty darn simple, easy, and cheap to implement structured data on your site if you have any kind of event information there.
Comments
Cigna's Facestrument App Makes Music with Faces
Apr 10, 2013 -
With the help of a webcam, the app challenges users to smile, wink and open their mouths on command to create sounds.
Comments
How to Manage the Social Media Overload
Apr 10, 2013 -
Five key ways to manage your social media marketing so you can sleep at night and see social media working for you.
Comments
Marketers React to Facebook Home With Mixed Doubts and Expectations
Apr 9, 2013 -
With Home, Facebook could immediately increase the amount of time its mobile users spend on its network by almost tenfold.
Comments
How a Hashtag and Shiny Shoes Brought B2B Social to Life at #SESNY
Apr 9, 2013 -
How four pairs of flashy shoes proved why successful social media campaigns are no accident.
Comments
VIDEO: Live Demo With Facebook Home
Apr 8, 2013 -
ClickZ caught some one-on-one time with Facebook Home and the new HTC First following Facebook's press announcement at its headquarters on April 4. In this live demonstration, one of a group of Facebook employees on hand with the new device, walks us through the primary features and user experience of Facebook Home.
Comments
Dos Equis Proposes Cinco de Mayo Alternative
Apr 8, 2013 -
To avoid an abbreviated Sunday celebration on May 5, the Mexican beer brand is pushing DosdeMayo.com.
Comments
Krazy Glue Seeks Consumer Repairs for Krazy Big Fix
Apr 5, 2013 -
The promotion asks consumers to submit text and/or photo examples of the items Krazy Glue has fixed.
Comments
Facebook Reveals ‘Home,’ its New Mobile Digs on Android
Apr 4, 2013 -
The Facebook phone has arrived, or will arrive on April 12, giving the social network giant a new window into its users' mobile habits and a more consistent, always-on connection for members of the Facebook community.
Comments
Become a Social Media Marketing Expert!
ClickZ Academy's e-Learning course on Social Media Marketing teaches marketers how to use the social channel and associated tools to connect with their customers and grow their businesses. This online certification consists of 11 modules, each designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.
MOST READ
COMMENTS
UPCOMING EVENTS
-
May 29-30, 2013
-
June 12-14, 2013
-
September 10-14, 2013
-
September 16-18, 2013
-
November 4-7, 2013
WEBINARS
- Know your Ambiguous Customer: Effective Multi-Channel Tracking
June 5, 2013
1:00pm ET / 10:00am PT
- Google Plus Your Organic Strategy or Google Negative Your Rankings and Traffic!
June 20, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
-
Webinar: Reach More Customers - Expanding your campaigns and optimizing for Canada, Bing
ClickZ Academy
May 23, 2013 -
Beyond Last Touch: Understanding Campaign Effectiveness
Quantcast
May 20, 2013 -
Display Ad Clickers Are Not Your Customers
Quantcast
May 20, 2013
Jobs
-
ACCOUNT EXECUTIVE
ACCOUNT EXECUTIVE (BusinessOnline) - San Diego COMPANY DESCRIPTION The digital world is rapidly evolving making it an exciting time... -
DIGITAL MARKETING ACCOUNT DIRECTOR
DIGITAL MARKETING ACCOUNT DIRECTOR (BusinessOnline) - San Diego https://www.smartrecruiters.com/BusinessOnline/72180171 COMPANY DESCRIPTION... -
Operational Manager
Operational Manager (Boost Media, Inc. (BoostCTR)) - San Francisco BoostCTR is an online solution that allows AdWords, adCenter...
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved.
55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
