Social

Best practices in social marketing, social commerce, and community management.

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SAP Harnesses Facebook Data to Boost Personalized Marketing

Nov 11, 2014 - Marketers will now be able to better target campaigns with the use of customer data on HANA. Comments

Instagram Upgrades Editing, Search, and Explore Features

mexico-instagram Nov 11, 2014 - Instagram listened to its users and determined that it was time to evolve its system to meet the needs of consumers. Comments

Victoria’s Secret’s "Perfect Body" Campaign Is Far From Perfect

body-by-victoria-bras-supersoft-sexy-comfort-victoria-s-secret Nov 10, 2014 - The lingerie brand’s "Perfect Body" campaign prompted an angry reaction on Twitter. What could the company have done to avoid the backlash? Comments

Facebook Makes It Easier to Remove Brand Posts From News Feed

facebook-mobile-blue Nov 10, 2014 - The social network offers a simple way to can uninteresting brands, friends, and Pages. Comments

Fake Profiles Are Killing LinkedIn’s Value

fake-stamp Nov 7, 2014 - It's time for social networks to require users to authenticate their identities, and LinkedIn should take the lead. Comments

4 Reasons Brand Advocates Should Focus on Quality Over Quantity

quality-over-quantity Nov 7, 2014 - Nothing good will come of flooding your followers with unnecessary posts. Focus on quality over quantity to get the most out of your social media efforts. Comments

Indonesia and Instagram: Ready For E-Commerce Takeoff

instagram-collage Nov 6, 2014 - Indonesia is a country with a passion for social media, and Instagram is the latest platform being embraced by online retailers to market their wares. Comments

Real-Life Reactvertising: 3 Ways to Boost Your Trend-Based Marketing on Social

social-data-understand Nov 6, 2014 - Reactvertising is the art of responding as quickly as possible to news and current events in an effort to stay top-of-mind with consumers. Comments

Has Facebook Lost Its Mojo as the Best Place to Reach the Mobile Youth?

facebook-mobile-blue Nov 6, 2014 - Which is the best social platform to reach Millennial (and younger) digital natives on? Is it still Facebook? Comments

Does Social Sway Elections?

Popularity and Influence Winning a Presidential Election Nov 5, 2014 - This year, more voters than ever used smartphones and social media to keep up with political news, while hashtags like #IVoted became status symbols for Facebook and Twitter users. Comments

Facebook Puts Ban on "Like-Gating"

facebook-dislike2 Nov 5, 2014 - With brands no longer able to instruct users to like pages as a way to unlock content or enter contests, industry experts say they will have to engage consumers in more authentic ways. Comments

Hai Tao: Chinese Shopping Goes Global

e-commerce-china-shutterstock-183290903 Nov 4, 2014 - China's overseas shopping movement is set to take off – but online payment options for Chinese shoppers remains the biggest obstacle. Comments

What #AlexFromTarget Can Teach Us About Seizing Social Opportunities

shutterstock-84711226 Nov 4, 2014 - On Sunday, a tweet about Alex, a Target employee, became a hit on social media, making the teenager an instant celebrity and providing Target with the perfect chance to grab some good press. Comments

Lessons Learned From 10 Terrific Tweets

learn-chalkboard Nov 4, 2014 - Many brands have mastered the art of marketing through Twitter. Check out these 10 examples and see what you can apply to your own social media efforts. Comments

Activision and AKQA "Hack" Instagram for Call of Duty Fans

shutterstock-200721917 Nov 3, 2014 - Activision and AKQA have manipulated Instagram's photo tags to create an interactive, choose-your-own-adventure-style story for fans of the video game Call of Duty. Comments

Fake Twitter Profile Reveals Consumer Engagement Levels [Study]

The Twitter bird logo in blue on white Oct 31, 2014 - Using a fictional fashion brand's Twitter profile as a case study, Isobar found consumers' perceptions of the brand were altered by number of followers and tone of voice. Comments

Instagram Is the Latest Social Platform to Dive Into Native Video

instagram-icon-large Oct 31, 2014 - Instagram has unveiled its own native video advertising platform, which will introduce auto-playing 15-second sponsored videos to users' feeds. Comments

Top 5 Social Marketing Trends for Brands to Watch in 2015

Social media Oct 31, 2014 - As we near the end of 2014, here's a look at what social media marketing trends brands need to be on the lookout for in the coming year. Comments

It’s Time for Brands to Capitalize on News Consumption Trends

digital-news-content-shutterstock-117984556 Oct 30, 2014 - As more and more consumers get their news online, and specifically from social media, brands must learn to react in real-time. Comments

Facebook Touts Search in Q3 Earnings: Is Zuckerberg Aiming to Out-Google Google?

Mark Zuckerberg TechCrunch Disrupt 2013 Oct 29, 2014 - The platform's search initiative could increase usage and bring in more ad revenue. Comments

How Social Is Your Business, Anyway?

social-deployment Oct 29, 2014 - Evolving into a truly social business is a tricky task, and one that can take a while to accomplish. How does your brand stack up? Comments

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