Social

Best practices in social marketing, social commerce, and community management.

mobile commerce

Twitter and Apple Are Changing the Way We Shop

Sep 10, 2014 - Twitter's new Buy button and Apple's new Apple Pay are revolutionizing the social commerce industry, and will give marketers a host of new marketing opportunities for this holiday season. Comments

10 Ways for Health Clubs to Flex Their Social Media Muscles

People training in a gym Sep 9, 2014 - These methods for engaging customers via social media are tailored for health-focused brands, but can really be implemented by any company to help boost a waning social media presence. Comments

Twitter Delves Further Into E-Commerce With Buy Button

Twitter Money Sep 8, 2014 - Following a summer of social commerce initiatives, Twitter is taking the opposite of Facebook's approach and testing its new Buy button on accounts with large followings. Comments

How Will Facebook's New Privacy Settings Affect Marketers?

facebook-icon2 Sep 8, 2014 - Facebook's Privacy Checkup feature will make people more aware of their privacy settings, cutting off the flow of free information marketers have always been able to use for targeting. Comments

Will the Proposed Twitter Algorithm Be the Death of "Real Time" on the Social Platform?

Twitter IPO Sep 5, 2014 - Twitter CFO Anthony Noto recently said Twitter could be getting a new algorithm, but the question is: Will the new feed improve or harm the Twitter experience? Comments

What Can Brands Learn From the #ALSIceBucketChallenge?

Mark Zuckerberg does the Ice Bucket Challenge for ALS Sep 5, 2014 - Now that the ALS Ice Bucket Challenge has reached its zenith, it's time to look at what other brands can learn from its massive success. Comments

Saks Beefs Up Social Commerce With the Shoppable Selfie

saksstyle Sep 4, 2014 - The department store launched #SaksStyle, a shoppable hub curated by customers who contribute their pictures from social media sites. Comments

Like2Buy Simplifies Shopping on Instagram

instagram-icon-large Sep 4, 2014 - The new platform makes Instagram shopability easier for companies and consumers alike, but is one link enough? Comments

Groupon Reveals Time-Based Booking for Businesses Accepting Reservations

groupon-logo Sep 3, 2014 - Groupon's time-based booking allows businesses to offer deals that act as reservations, allowing merchants to fill off-peak hours and lure new customers. Comments

Ads and Videos May Make Their Way to Snapchat

snapchat logo Sep 3, 2014 - The mobile messaging app known for its vanishing photos is reportedly leaning toward monetization for the first time. Comments

Social Media Is Not Just About Facebook, Especially In China

socialmediaengagement1 Aug 31, 2014 - Facebook leads the pack, but other social media platforms, especially coming from China, are the ones to watch going forward. Comments

Facebook Boosts Event Visibility With New Ad Format

facebook-homepage Aug 29, 2014 - The new format is designed to help brands bring awareness to their events within Facebook’s network. How can business marketers get the most out of this offering? Comments

What’s Next for Twitter Marketing Real World Innovation?

Twitter Logo Aug 28, 2014 - Brands are continuing to look to Twitter as a marketing tool and are taking their strategies even further by embracing the innovative, interactive capabilities the platform presents. Comments

Social Media and the Challenge Facing CIOs

chief-information-officer Aug 27, 2014 - Social media may have landed in marketing, but it’s increasingly the chief information officer (CIO) that’s being looked to for answers to the question "what’s next?" Comments

Facebook Cracks Down on Click-Baiting Posts in Favor of Quality Content

facebook-brand Aug 26, 2014 - The social media giant is looking to curtail posts with click-baiting headlines, and many in the industry say this update could have a huge impact on sites like Upworthy and BuzzFeed. Comments

Pinterest Upgrades Analytics Tool

pinterest-logo Aug 26, 2014 - Pinterest increases its value to marketers by allowing them to analyze engagement by seeing which impressions their audience is clicking, liking, and repinning the most. Comments

Facebook Remains Top Engagement Platform in Hong Kong

facebook-automation Aug 25, 2014 - A TNS study reveals that Facebook is the most popular digital platform in Hong Kong, with video a key growth channel. Comments

Chocolate and Social Media: A Deliciously Perfect Marketing Mix

chocolate-social-media Aug 25, 2014 - In this video, Chris Pemberton, digital brand manager for Ghirardelli Chocolate Company, gives insights into the brand's marketing strategy and how important social media is to the mix. Comments

Tinder Sparks Renewed Interest in Online Dating Category

online-dating Aug 25, 2014 - Tinder's massive growth, due largely to its mobile-first approach that appeals to Millennials, is bringing new life to the online dating industry. Comments

Want to Get More From Your Social Media? Be "Interestinger"

social-media-content-boring Aug 22, 2014 - Even if you're doing everything else right, like scheduling posts for the proper time, including images, and using the correct tools, if your content is boring, you won't see engagement. Comments

What the Ice Bucket Challenge Can Teach Us About Engagement

ice-bucket Aug 21, 2014 - The ALS Ice Bucket Challenge has been the viral event of the summer, but what can it teach social media marketers about engagement? Comments

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