Social

Best practices in social marketing, social commerce, and community management.

marketing-platform

Think It’s Too Costly to Build Your Own Social Platform? Think Again

May 21, 2014 - New services allow brands to develop integrated solutions with existing and new social media, creating branded social platforms. Comments

Wherefore Art Thou Manners? Internet Trolls Are a Dark Side to Brand Engagement

Image of a horrible online troll at a computer May 20, 2014 - Are brands too sensitive? Should they be wary of opening themselves up to negative feedback on social channels, or take the risk in the hopes of deeper engagement with customers? Comments

How Brands Tweeted About the 2014 Boston Marathon

2014bostonmarathon May 20, 2014 - The emotional 2014 Boston Marathon was embraced by brands on Twitter. See how a selection of brands chose to engage with consumers on this day in April. Comments

Social Ad Revenues to Hit $15 Billion by 2018 [Study]

social-mediaw May 19, 2014 - Within the next five years, U.S. social advertising revenues will reach $15 billion, with native and mobile leading the way. Comments

Social Organic Reach Is Trending to Zero: How to Meet the Challenge

Social media May 16, 2014 - Social networks are maturing and evolving by answering the need to monetize the value they are creating. Brands need to mature and evolve, too. Comments

Sony Kicks Off World Cup With Fan-Powered Social Media Site

sonyinitiative May 14, 2014 - Sony’s most recent digital initiative, called "One Stadium Live," is a one-of-a-kind social media campaign dedicated to soccer fans around the world. Comments

World-Class Customer Service in the Digital Age

Customer service questionnaire May 14, 2014 - The combination of the best possible tools for social marketing and the best possible customer service representatives will result in a unique, engaging experience for your customer. Comments

Top Brands Now Testing Pinterest Promoted Pins

promoted-pin-kraft May 13, 2014 - After experimenting with one-off promotions, Pinterest is rolling out the next test of Promoted Pins with brands. Comments

AOL, Facebook, Google, and Twitter Fight Bad Ads With TrustInAds.org

trustinads May 12, 2014 - The four companies have banded together to prevent ad scams as well as to educate consumers on how to protect themselves from ad scams and report them if they do occur. Comments

Pinterest to Star in TV Show "We're Moving In"

pinterest-alt May 9, 2014 - The FYI Network will integrate the Pinterest experience into a new TV series. Comments

Twitter Adds Language Targeting to Promoted Tweets and Accounts

twitter-lang-targeting-v2-600 May 9, 2014 - The new targeting feature is available to all advertisers and through Twitter's Ads API. Comments

Facebook Gives Marketers More Audience Insights

facebook-like May 9, 2014 - Facebook debuts a new marketing tool called Audience Insights, available within Ads Manager. Comments

Pandora Helps Brands Build Out Their Sounds in Promoted Stations

pandora-sponsored-stations May 9, 2014 - In its latest effort to connect listeners and advertisers, Internet radio service Pandora has launched promoted stations with brands like Taco Bell, Skechers, and Toyota. Comments

Google+ Death Would Be a Burden Lifted

Google plus logo May 8, 2014 - Although Google+ has some virtues, on the whole it would be a burden lifted to not have to think about including it in the social media mix. Comments

Customer Loyalty Restarts With Every Experience

customer-loyalty May 7, 2014 - Allegiance to your brand begins again with every experience, from word-of-mouth mentions to small social objects like status updates that are passed around and shared. Comments

LinkedIn Adds Language Targeting and Personalized Page Feeds

linkedin-language-preference May 6, 2014 - LinkedIn has introduced language preference targeting and personalized page feeds, which it says will help global brands become more effective by providing more local content and conversations. Comments

Radian6 and Buddy Media United as Social Studio

social-network-shutterstock-152259065 May 6, 2014 - The mash-up of Salesforce marketing automation acquisitions aims to unify social media marketing. Comments

Facebook Develops New Video Ad Metrics

facebook-video May 6, 2014 - As Facebook introduces new video ad metrics, we ask what this move means for brands and marketers. Comments

When Social Strategies Can Optimize Business Processes

Social Media Puzzle May 6, 2014 - Surprisingly or not, social media can provide legitimate business potential for brands who strategically embed the technology into their operational processes. Comments

Amazon Teams Up With Twitter for #AmazonCart

amazon-cart May 5, 2014 - Twitter users can now add products to their Amazon shopping carts by replying to tweets with Amazon links with the hashtag #AmazonCart. Comments

Beware of Accidental Social Narcissism

social-narcissism May 5, 2014 - Maintaining a balance between brand messages and personal opinions and experiences on social media can be tricky. Here are some tips for avoiding accidental narcissism in your social marketing. Comments

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

Jobs

    • Financial Writer/Content Editor
      Financial Writer/Content Editor (The Sovereign Society) - Delray BeachDent Research, a growing financial publishing firm which provides cutting...
    • SEO Manager
      SEO Manager (Red Spot Interactive) - JupiterDue to  Red Spot Interactive's continued product and client successes, Red Spot Interactive...
    • Accountant
      Accountant (Agora Publishing) - BaltimoreAgora, Inc. an international publishing company located in the historical Mount Vernon district of Baltimore...