Social

Best practices in social marketing, social commerce, and community management.

oreo-trendingvending

SXSW 2014: Oreo’s 3-D Printed Cookies Let Consumers #eatthetweet [Demo]

Mar 10, 2014 - Dubbed the "Trending Vending Lounge," Oreo’s vending machines print out customized cookies based on trending Twitter conversations, using the hashtag #eatthetweet. Comments

Sudafed Replay Fights Sinus #FOMO, but Misses Marketing Opportunities

sudafed-replay Mar 10, 2014 - The Facebook campaign, which says it gives sinus pain and congestion sufferers "a chance to press rewind on life," asks consumers to describe experiences they’ve missed out on or suffered through, but experts say the campaign misses some engagement opportunities. Comments

Spotlight on Actiance's Joanna Belbey: Social Media for Financial Firms

belbey Mar 10, 2014 - Joanna Belbey is known as one of the ladies of #socialmediafin, i.e. social media and finance, in New York City. Today, she works as the social media and compliance specialist for Actiance Inc., an enterprise social business solution provider for regulated industries. Comments

Get Rid of Your Marketing Books

books Mar 10, 2014 - Social marketing goes beyond theory and the application of technology. It gets right to the heart of people – not businesses, buyers, and pre-determined demographics. Comments

The Future of Digital Isn’t in Advertising

lensy Mar 9, 2014 - It's not enough to tell a compelling story. You need to provide easy access to behavioral change and that's where the true value of digital comes in. Comments

SXSW 2014: Monetization Opportunities in a Sharing Economy

kurtabrahamson Mar 9, 2014 - ClickZ spoke to Kurt Abrahamson, chief executive of ShareThis, to discuss the new "sharing currency" and the implications that this has for brands and marketers. Comments

What the Digital World Can Learn From China and APAC

asiapacific Mar 7, 2014 - China, Asia, and now what we call APAC have been ahead of the game throughout history and still are in so many big ways in digital. So, let us learn a bit from them to improve our future efforts here in the U.S. Comments

#UseYourPower: WWF Singapore Goes Digital to Boost Pledges for Earth Hour

spiderman Mar 6, 2014 - The World Wide Fund for Nature (WWF) Singapore rolls out its largest digital campaign for global environmental event Earth Hour, including a partnership with the cast of the upcoming film "The Amazing Spider-Man 2." Comments

Facebook Introduces New Policies to Restrict Gun Sales

facebook-f-2013 Mar 6, 2014 - Facebook is jumping into the gun rights debate by creating new clear policies regarding the gun sales on their social media platform. The aim is reportedly to stop what people say are rampant illegal gun sales. Comments

E-Commerce Meets Hashtags With Chirpify’s #Actiontags

chirpify-tv-2 Mar 6, 2014 - Chirpify's #Actiontags allow consumers to respond, opt-in, and buy with social posts wherever they find brand messaging, including TV, print, in-venue, and online. Comments

State Farm and DDB Kick Off Neighborhood Assist 2014

sf2 Mar 5, 2014 - The philanthropic social initiative is accepting up to 4,000 submissions through March 23 and will distribute 40 $25,000 grants. Comments

The Top 3 Ways of Selling on LinkedIn in 2014

linkedin-logo Mar 5, 2014 - How do you take advantage of all that LinkedIn offers as the network takes on a new face in 2014? Here are my top three tips for selling on LinkedIn for 2014. Comments

We’re All Mobile Marketers Now

mobileads Mar 4, 2014 - Time spent on mobile has eclipsed desktop/laptop use for people in the U.S. and parts of Europe. So if you're running digital marketing programs or posting to Facebook, you're a mobile marketer now. Comments

Saks Doles Out 6-Second Beauty Tips in #Saksin6

saks-in-6 Feb 28, 2014 - The video initiative features quick, six-second makeup and beauty video tutorials available on Twitter, Facebook, and Instagram. Comments

Sprint’s Oscars Twitter Party Invites the Whole "Framily"

sprint-blogimage-final-withr Feb 28, 2014 - To push its new plan for the modern American family, Sprint is partnering with HelloGiggles to host a virtual Oscar party on Twitter that invites the whole "framily." Comments

Employee Advocacy Doubles Effectiveness of Marketing

hiring-talented-employees Feb 28, 2014 - Employee advocacy is the marketing channel your team needs to amplify the reach of that content, and double the effectiveness of your marketing program. Here's how to set up an employee advocacy program. Comments

LinkedIn China: Opportunities for Marketers?

linkedinchina Feb 27, 2014 - Rand Han, Resonance China's founder and managing director, thinks LinkedIn will create a content vehicle customized to China, but a Forrester analyst is skeptical that its content will rise above existing competitors. Comments

Facebook Update Shows Page Posts Tagged With Other Pages Liked

Facebook Page Tagging Feb 27, 2014 - If you follow or like a Page on Facebook, and another Page tags that page on Facebook within their own post, there's a higher likelihood that you'll see that post in your feed, even though you haven't liked or followed that brand or business. Comments

Identity Management and Data Management Platforms Take Center Stage in 2014

data-management-shutterstock-147256514 Feb 27, 2014 - It's not hard to see why DMPs are enjoying rapid growth and success, as they allow marketers to easily access online behavioral and advertising metrics (i.e. conversions) and consolidate them with first and third party data from multiple channels. Comments

GoDaddy Lets Small Business Owners Pitch Danica Patrick at 125 MPH

gd-social-0003-danica Feb 26, 2014 - GoDaddy is extending its focus on small businesses beyond the Super Bowl via The Big Leap, a campaign that asks consumers to watch videos of business pitches and vote for their favorites. Comments

Your Corporate Website Is Dead — but Social Audiences Can Bring It Back to Life

shutterstock-120646564 Feb 26, 2014 - Brands should turn to their social audiences, who can provide content that is authentic, constantly changing, and often beautiful and unexpected, to invigorate their corporate websites. Comments

 

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