If your responsibilities have anything to do with marketing, advertising, PR or social media, you can’t afford to be camera-shy in this day and age. R...
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View articleTwitter has its problems, but in certain cases and contexts, it truly is the best ad platform you'll find Read More...
View articleAccording to Instagram, 25% of Instagrammers use Direct to save something for later. This option may be replaced by the Save feature and encourage eve...
View articleThere’s been an excessive amount of one-sided conversation around Workplace by Facebook recently, generated by those who perhaps don’t understand the ...
View articleThe Like and Share counts retrieved through Facebook's Graph API were inconsistent with the counts displayed through search queries in Facebook's mobi...
View articleYik Yak's struggles are evidence of just how hard it is to sustain and grow a social platform. Read More...
View articleThanks to services like Twitter and Facebook, and the rise of video on these platforms, fans no longer need to watch entire games on television to get...
View articleGroupM predicts that global ad spend will top $547 billion next year, up from $524 billion this year. While television will still capture the biggest ...
View articleThis is how your brand or agency will stay ahead of the curve to be better prepared for your influencer marketing strategy: Read More...
View articleThese tools will help you set up a social media campaign allowing to better find, monitor and approach influencers. Read More...
View articleWhat are some of the major developments that are likely to shape multi-channel marketing in 2017? Read More...
View articleSo what makes content go viral? And what makes people participate in these phenomena? Read More...
View articleBrands have been upping their investments in new ad products from popular social media services, but are they getting their money's worth? Read More...
View articleInstagram is determined to introduce as many new features as possible in 2016 and that's why it has launched Live video on Stories, as well as ephemer...
View articleAudience targeting can be challenging in social media, especially when brands make quick assumptions about their target users. How can you avoid gener...
View articleWhile it typically conjures up images of consumers clamoring for deals on big ticket items, American retailer Walgreens is hoping that this year it ca...
View articleHashtags are not new in social platforms, but do you really know how to maximise their effectiveness? Read More...
View articleMove over humans. When it comes time to promote their products and services, more and more brands are turning to social media influencers who have fur...
View articleFacebook is addressing one of the biggest missing pieces of its chatbot offering: analytics. Read More...
View articleIn March, LinkedIn launched Sponsored InMail, an ad solution that allows marketers to send promotional messages to the InMail inboxes of LinkedIn user...
View articleThe 2016 US presidential election was one for the ages. Read More...
View articleInstagram makes Stories more efficient with the addition of mentions, links, and Boomerang. Will these make them more appealing to marketers? Instagra...
View articleFacebook Messenger was the fastest growing app of 2015 and this year, as many expected, Facebook moved to monetize the messaging app, which now has mo...
View articleElection 2016 is over and Republican presidential nominee Donald Trump claimed the presidency in a victory that most pollsters didn’t see coming...
View articleBy some estimates, Google and Facebook are capturing upwards of 80% of every new dollar spent on digital advertising, but with the pool of dollars spe...
View articleIt was another good quarter for Facebook, seeing its revenue and its monthly active users increasing. Will the steady growth continue though? Facebook...
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