Social

Best practices in social marketing, social commerce, and community management.

linkedin-language-preference

LinkedIn Adds Language Targeting and Personalized Page Feeds

May 6, 2014 - LinkedIn has introduced language preference targeting and personalized page feeds, which it says will help global brands become more effective by providing more local content and conversations. Comments

Radian6 and Buddy Media United as Social Studio

social-network-shutterstock-152259065 May 6, 2014 - The mash-up of Salesforce marketing automation acquisitions aims to unify social media marketing. Comments

Facebook Develops New Video Ad Metrics

facebook-video May 6, 2014 - As Facebook introduces new video ad metrics, we ask what this move means for brands and marketers. Comments

When Social Strategies Can Optimize Business Processes

Social Media Puzzle May 6, 2014 - Surprisingly or not, social media can provide legitimate business potential for brands who strategically embed the technology into their operational processes. Comments

Amazon Teams Up With Twitter for #AmazonCart

amazon-cart May 5, 2014 - Twitter users can now add products to their Amazon shopping carts by replying to tweets with Amazon links with the hashtag #AmazonCart. Comments

Beware of Accidental Social Narcissism

social-narcissism May 5, 2014 - Maintaining a balance between brand messages and personal opinions and experiences on social media can be tricky. Here are some tips for avoiding accidental narcissism in your social marketing. Comments

Snapchat Chat Gives Brands Direct Line to Consumers

snapchat-chat May 2, 2014 - Snapchat’s new text and video feature will enable brands to further engage with their audiences. It also opens up opportunities for ad targeting, experts say. Comments

What Exactly Defines a Digital Campaign Nowadays?

socialmedia-tweet May 1, 2014 - Are we losing sight of the unique opportunities that digital now offers us? Comments

Facebook Debuts Audience Network and Anonymous Login

mark-zuckerberg-f8-keynote-3 May 1, 2014 - Facebook confirmed the launch of its mobile ad platform, Audience Network. The social network also introduced Anonymous Login. Comments

Instagram Testing Video Ads With Early Partners

instagram-app May 1, 2014 - The platform says it will roll out video ads "carefully and methodically," starting with the U.S. Comments

Social Media Content Marketing: Trash the Content Calendar and Post Really Great Stuff

Plan May 1, 2014 - In a cluttered social media world, good isn't good enough anymore. Content has to be great if you want to break through, drive shares, and get noticed. Comments

Twitter Hits 255 Million Monthly Users, But Sees $132m Net Loss

New Twitter logo Apr 30, 2014 - Shares fell 11 percent on user growth slow down in Q1, while ad revenue increased and grew by 125 percent year-over-year. Comments

ShareThis Calculates Cash Value of a Share

shutterstocksharthis Apr 30, 2014 - Shares and recommendations add to the bottom line, while a "fabulous" review from a stranger trumps a "meh" from Mom. Comments

A 5-Step Guide to Proven Content Marketing Success

content Apr 30, 2014 - Content is now seen as an expense by many C-levels. In order to be seen as an investment that will yield positive returns, it must be developed, managed, and measured effectively. Comments

Social Is the Next Great Direct Response Channel

direct-marketing Apr 29, 2014 - Mobile and social are the most important user trends in our world and as such, are where the next great direct response opportunities are emerging. Comments

A 12-Month Journey to Launching a Content Marketing Program

content Apr 28, 2014 - Content marketing still battles for internal buy-in even among major brands. This is what one job portal in Asia learned from walking the talk in content development. Comments

Facebook Expands Business Manager Tool

facebook-business-manager Apr 28, 2014 - Business Manager is available to a limited number of U.S. advertisers and will expand internationally soon, Facebook says. Comments

Carlsberg’s #HappyBeerTime Rewards Instagram Photos With Cheaper Beer

hbt-bar2 Apr 28, 2014 - Carlsberg is conducting a pilot program in Danish bars that asks patrons to post Instagram photos in exchange for extended happy hours. The digital agency responsible for the effort says it prolongs beer sales, but at least one digital marketing expert is skeptical of campaigns that attempt to insert brands into user experiences. Comments

The Link Between Employee Engagement and Employee Advocacy

employee-advocacy Apr 25, 2014 - Engaged employees want to talk about your brand, and the more employees act as advocates, the more connected and engaged they feel. Comments

LinkedIn Launches Partner Programs to Enhance Content Marketing Efforts

linkedin-suapipartners1 Apr 24, 2014 - LinkedIn says its new Sponsored Updates Partners and Content Partners programs will help brands build stronger relationships with their target audiences. Comments

Mobile and Measurement Give Facebook a Winning Q1

facebook-icon Apr 24, 2014 - Facebook plans premium video ads and gives views on monetization of Instagram and WhatsApp. Comments

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