Social Commerce

Your customers are talking about your brand and your products everywhere and every day. Social commerce is the strategy that facilitates and turns participation and user-generated content about your products or services into results that directly impact the P&L and integrate with other marketing programs. Join us for a deep dive into the newest strategies and case studies for using the customer voice to transform your business and positively impact your bottom line.

networkshopping

'Tis the Season to Be Shopping

Nov 27, 2012 - And the social networks are clearly in the game. Comments

Black Friday E-Commerce Sales Reach Over $1 Billion Record

ibm-2012-holiday-benchmark-reports-united-states Nov 26, 2012 - The greatest ever Black Friday online retail sales of $1.042 billion followed a healthy Thanksgiving Day, with $633 million in sales. comScore, IBM, Performics and Experian share the latest holiday season 2012 stats, insights, and predictions. Comments

The Real Value of Facebook Isn't Your Likes or Fans

facebook-like Nov 20, 2012 - Eight ways you can use your current customers to generate awareness with their friends. Comments

F-Commerce Retailers Seek New Customers With Black Friday Deals

deals-tab Nov 19, 2012 - While Facebook is pushing its own newly-launched ecommerce effort, Facebook Gifts, retailers connected to Facebook are also seeking a piece of the holiday shopping action ahead of Black Friday. Comments

Facebook Gifts Unveils New Retail Partners

facebook-gifts-event Nov 16, 2012 - At an event shrouded in secrecy, Facebook unveiled 14 new retail partners for Facebook Gifts and said that the online shopping app is now available to all Facebook users in the U.S. and Canada. Comments

2013: The Year of Social Merchandising

social-branding Nov 13, 2012 - How brands are using the evolutionary line of social media to social marketing to social merchandising to influence their customers. Comments

Questions to Ask Your Clients

questionsclients Nov 6, 2012 - Media planning doesn't involve traditional sales, but you must get clients to buy into your recommendations. Here are 60 questions to begin with. Comments

Social Start-Up Chirpify Expands Into Instagram

sale Oct 30, 2012 - Six-month-old start-up Chirpify, a platform for in-stream commerce on social networks, has expanded into Instagram. Comments

One Share = $4.20, According to Eventbrite

social-commerce-2012-graphic Oct 23, 2012 - Do you wonder about the value of a social media share? If it's an event managed on Eventbrite, the online registration and ticketing company can tell you to the penny. Comments

Being Agile Is the New Paradigm for Marketing

chalkboard Oct 23, 2012 - In the ever-changing technology landscape, we need to be constantly reinventing and challenging what we know. Comments

Bazaarvoice: Twitter Moves Stocks, Answers Move Merch

bazaarvoice-home-depot Oct 19, 2012 - Last week Bazaarvoice announced the launch of a new version of its Connections social commerce service, and followed up with a study showing that Twitter chatter has little correlation with search behavior. Comments

Quantifying the ROI of Social Media Product Promotion

roi-target Oct 16, 2012 - How can you prove the success across your product engagement strategy? Comments

Facebook Tests Collections Feature for Retailers

facebook-want-pottery-barn Oct 9, 2012 - A new Facebook wishlist-type feature allows users to tag and group products, which can then then be browsed by friends or linked to purchase pages. Comments

LensCrafters Uses Social Sharing to Jazz Up In-Store Experience

lenscrafters2 Oct 9, 2012 - SapientNitro worked with LensCrafters to digitize the in-store experience. The agency claims most retailers it studied recently did a poor job of enhancing the real-world with digital elements. Comments

Facebook: What Are You Waiting for?

facebook-homepage Oct 9, 2012 - It's time for Facebook to create or buy an existing ad network and throw the weight of its current client base, profiled user base, and sales team against it. Comments

Mindshare Proposes Interest Graph in Vision for Social Commerce

facebook-homepage Oct 2, 2012 - The disconnect between social and commerce is virtually impossible to overcome in an all-encompassing environment like Facebook, according to Mindshare. Comments

Facebook Gifts Could Steal Search Dollars From Google

facebook-gifts Sep 28, 2012 - More than 100 partners including Vosges chocolate, Starbucks, Magnolia Bakery, and Happy Socks are signed on to sell items via Facebook's new Gifts service. Comments

Social Business ROI - the Emerging Opportunity for the CMO

facebook-brand Sep 25, 2012 - Marketing is undergoing its biggest shift in decades and the emerging social business opportunities for the CMO are groundbreaking. Comments

The 5 Most Important Elements of a Holiday Social Media Strategy

Sep 18, 2012 - With a busy holiday season beginning to dawn on the horizon, there is no better time to focus on what works best today in social media marketing. Comments

Liking, Wanting, and Buying on Facebook

Aug 28, 2012 - If a consumer "likes" something does that mean she will buy it? Comments

Groupon's National Sales Chief Leaves Company

Aug 26, 2012 - A four-month employee who was previously working on Groupon Goods has replaced Lee Brown. Comments

 

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