Social Commerce

Your customers are talking about your brand and your products everywhere and every day. Social commerce is the strategy that facilitates and turns participation and user-generated content about your products or services into results that directly impact the P&L and integrate with other marketing programs. Join us for a deep dive into the newest strategies and case studies for using the customer voice to transform your business and positively impact your bottom line.

Google Zavers

Google Launches Zavers Digital Coupon Service

Jan 14, 2013 - Google have launched a new digital coupon called Zavers. The coupon enables retailers and manufacturers to reward customers with coupons relevant to their purchases. The aim is to help retailers increase shopping cart size and offer redemption rates. Comments

LivingSocial Appoints Barry Judge as CMO

barryjudge Jan 10, 2013 - Social commerce website, LivingSocial, has appointed Barry Judge as chief marketing officer. Based in Washington DC, Judge will oversee all aspects of marketing for the company, including online and offline advertising, brand management, social media, and communications. Comments

The 4 Most Important Online Advertising Opportunities in 2013

facebookvspinterest Jan 8, 2013 - It's time to get serious about moving media dollars and applying end-to-end marketing strategies to social and mobile. Comments

10 Social Media Marketing New Year's Resolutions

2013-goals Jan 4, 2013 - Select a few key areas to either do better in or to start to be active in for your social media marketing program this year. Comments

Nutella Says Facebook Ads Outperformed TV

nutella-2 Dec 30, 2012 - Brand incorporates social ads into traditional marketing mix model for campaign in Germany. Comments

Consumers Prefer to Do Business With Social Brands

social-branding Dec 21, 2012 - A new study by social curation firm Mass Relevance has found that 59 percent of consumers are more likely to trust brands that integrate with social media. Comments

Pin-Commerce vs. Facebook Gifts

facebookvspinterest Dec 18, 2012 - Facebook hopes to make some pin money with its expanding Gifts offering, while Pinterest launched business accounts. To participate in Facebook Gifts, retailers need a national or even global footprint, as well as massive logistics capabilities. On the other hand, any lil ol' blogger can sign up for a Pinterest business account.Will social commerce take off this holiday season? And what site will deliver? Comments

14 Social Media ROI Metrics You Can Use Right Now!

shutterstock-75838231 Dec 18, 2012 - The new social metrics include social connections like Facebook likes, Facebook engagement rates, social chatter, and Twitter retweet rates. Comments

6 Tips for Effective Social Merchandising

shutterstock-114861769 Dec 11, 2012 - Brands with large social audiences have quickly learned how to best craft strategies and programs to drive engagement for specific products. Comments

Old Navy Says 'Deck the Web'

dtw3 Dec 5, 2012 - At midnight, BuzzFeed went live with a homepage takeover for Old Navy that lets visitors who crave their holiday cheer digital cheerfully obscure a web page with iconic images. Comments

Cravebox Builds Brand Connection With Product Themed Boxes

cravebox Nov 28, 2012 - With its first birthday approaching in December, product discovery service Cravebox is building connections with brands to provide themed product boxes along with a slew of data-collecting and social initiatives to both engage consumers and gather information about them. Comments

'Tis the Season to Be Shopping

networkshopping Nov 27, 2012 - And the social networks are clearly in the game. Comments

Black Friday E-Commerce Sales Reach Over $1 Billion Record

ibm-2012-holiday-benchmark-reports-united-states Nov 26, 2012 - The greatest ever Black Friday online retail sales of $1.042 billion followed a healthy Thanksgiving Day, with $633 million in sales. comScore, IBM, Performics and Experian share the latest holiday season 2012 stats, insights, and predictions. Comments

The Real Value of Facebook Isn't Your Likes or Fans

facebook-like Nov 20, 2012 - Eight ways you can use your current customers to generate awareness with their friends. Comments

F-Commerce Retailers Seek New Customers With Black Friday Deals

deals-tab Nov 19, 2012 - While Facebook is pushing its own newly-launched ecommerce effort, Facebook Gifts, retailers connected to Facebook are also seeking a piece of the holiday shopping action ahead of Black Friday. Comments

Facebook Gifts Unveils New Retail Partners

facebook-gifts-event Nov 16, 2012 - At an event shrouded in secrecy, Facebook unveiled 14 new retail partners for Facebook Gifts and said that the online shopping app is now available to all Facebook users in the U.S. and Canada. Comments

2013: The Year of Social Merchandising

social-branding Nov 13, 2012 - How brands are using the evolutionary line of social media to social marketing to social merchandising to influence their customers. Comments

Questions to Ask Your Clients

questionsclients Nov 6, 2012 - Media planning doesn't involve traditional sales, but you must get clients to buy into your recommendations. Here are 60 questions to begin with. Comments

Social Start-Up Chirpify Expands Into Instagram

sale Oct 30, 2012 - Six-month-old start-up Chirpify, a platform for in-stream commerce on social networks, has expanded into Instagram. Comments

One Share = $4.20, According to Eventbrite

social-commerce-2012-graphic Oct 23, 2012 - Do you wonder about the value of a social media share? If it's an event managed on Eventbrite, the online registration and ticketing company can tell you to the penny. Comments

Being Agile Is the New Paradigm for Marketing

chalkboard Oct 23, 2012 - In the ever-changing technology landscape, we need to be constantly reinventing and challenging what we know. Comments

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