Marketing News & Expert Advice
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Social Commerce
Your customers are talking about your brand and your products everywhere and every day. Social commerce is the strategy that facilitates and turns participation and user-generated content about your products or services into results that directly impact the P&L and integrate with other marketing programs. Join us for a deep dive into the newest strategies and case studies for using the customer voice to transform your business and positively impact your bottom line.
27 LinkedIn Social Media Marketing Tactics
Apr 24, 2012 - A list of free and paid marketing and media opportunities on LinkedIn. Comments
Topics in Social:
Facebook App 'Recycles' Consumer Posts
Apr 23, 2012 -
Honest Tea hopes to capitalize on conservation awareness following Earth Day.
Comments
What Facebook's New Ad Analytics Mean to Retailers
Apr 18, 2012 -
Non-retail brands should also be pleased with the upgrades.
Comments
Facebook Expands 'Offers' Rollout Internationally
Apr 13, 2012 -
Development comes after three months of beta testing.
Comments
LivingSocial Drafts Yankees Derek Jeter and Mariano Rivera
Apr 12, 2012 -
A total of 30 meet-and-greet spots are being sold.
Comments
Mobile Hispanics Shop Socially
Apr 12, 2012 - Nearly 70 percent of Hispanic smartphone users shop with companions. Comments
Groupon Ticket Holders Can Now Bypass Will Call
Apr 11, 2012 -
Ticketmaster partnership facilitates G-Pass events initiative.
Comments
E-commerce Giants Amazon and eBay Add Pinterest Buttons
Apr 11, 2012 -
Two of the biggest online sellers - Amazon and eBay - have added Pinterest buttons to product pages.
Comments
How Domino's Facebook Ads Sold Pizzas Worldwide
Apr 11, 2012 -
From Kalamazoo to Korea, one-day campaign drove 542,000 sales leads.
Comments
NYC Magazine's Digital Makeover Includes Deals
Apr 10, 2012 -
Publisher partners with OpenTable, Fandango, and Audience View to offer discounts.
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What's Next in Social Retail: App-ify and Amplify
Apr 3, 2012 - The emergence of this new social retail model marks an exciting time for brands looking to connect with their customers. Comments
Starbucks Plans to Run Google 'Offer' This Week
Apr 2, 2012 -
UPDATE: Coffee brand's 50 percent off deal will run on Wednesday, aiding Google's pursuit of Groupon.
Comments
The Psychology of Social Commerce
Mar 21, 2012 - Four best practices for retailers and online stores to increase marketing exposure. Comments
Igniting Movements Around a Social Heartbeat
Mar 20, 2012 - Social movements have huge implications on brands – and many have started to get involved. Here's how. Comments
Shopping Is Social
Mar 14, 2012 - Facebook social commerce should be a social shopping experience. Comments
SXSW: Foursquare CEO Dishes on Deals and Monetization
Mar 10, 2012 -
Dennis Crowley's keynote should please geo-social marketers.
Comments
How Social Principles Can Bring Business Value
Mar 6, 2012 - Social media can take on a bigger business role beyond creating marketing buzz. Comments
Will Facebook's Premium Ads Be a Game Changer?
Mar 1, 2012 - Can Premium Ads redefine advertising and keep Facebook on top? Comments
Attributing Social Media to Sales Revenue
Feb 28, 2012 - Measurement standards for online advertising don't always apply in social media. Consider this approach. Comments
25% of Groupon Purchases Made Via Mobile
Feb 27, 2012 - Company's app eclipses 9 million user mark. Comments
Why Facebook Storefronts Fail
Feb 22, 2012 - Executives from startups contend that commerce can succeed on social networks, but requires new approaches. Comments
Become a Social Media Marketing Expert!
ClickZ Academy's e-Learning course on Social Media Marketing teaches marketers how to use the social channel and associated tools to connect with their customers and grow their businesses. This online certification consists of 11 modules, each designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.
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