Doctors and hospitals that maintain a proactive social media presence, can capture and resolve patient issues to increase loyalty and satisfaction. Pa...
View articleData coming from social analytics company Piqora said a single pin pays dividends to brands over time - up to several months after it was originally ...
View articlePinterest released a new feature that allows brands to tap into the API and create dedicated pages on their websites that feature the latest trending ...
View articleWith the remarkable speed at which social is growing as an advertising channel, 2014 is destined to be a big, big year, not just in revenue growth or ...
View articleHow do you encourage desired behavior in social media marketing, but, at the same time, not do it in a way that is overly aggressive? Read More...
View articleWith a CMS, a social brand can ensure their site is constantly updated with fresh content, as well as create specified web pages to expound the succes...
View articleAdobe's Social Media Intelligence report says that brands' social media efforts are paying off. Read More...
View articleeBay revealed a more complete look yesterday with a strategy and vision defined by new levels of personalization and another step toward instant grati...
View articleSocial platforms in China are increasingly facilitating e-commerce sales. And what this would mean for brands. Read More...
View articleThese constant marketing truths and tactics should be kept in mind when designing and implementing social programs. Read More...
View articleWhile many analysts focus on Twitter's potential as a lucrative ad resource and marketing tool, its potential in eCommerce should not be ignored. Read...
View articleHome shopping network QVC has announced a new social shopping platform called ToGather, designed to extend its shopping-as-entertainment ethos to a di...
View articleWith decades of experience, thousands of campaigns completed and terabytes of information and insights at our fingertips – why is digital marketing su...
View articleA good brand drumbeat can live seamlessly within the variety and diversity of opportunistic social content and not necessarily restrict you from devia...
View articleThere's been a shift in commerce toward quality over notoriety; and this shift is what makes social marketing a viable strategy, allowing smaller comp...
View articleAgoraPulse released its monthly "barometer" measuring Facebook page metrics, which showed the average engagement on posts for pages with less than 10,...
View articleFrom this moment forward, you must plan to integrate all of your amazing creative and media resources with the potential power of social networks to r...
View articleBarclaycard US has launched its first socially driven campaign on Facebook asking fans what they #LiketoLove. Read More...
View articleYelp now lets users leave reviews for businesses via their smartphones. Read More...
View articleESPN and its long-time advertising partner StubHub created a new interactive ad that could take some of the guesswork and research out of a ticket-buy...
View articlePinterest is adding a new feature that alerts users when prices on pinned items drop. Read More...
View articleGroupon has extended its new channel for high-end, discounted restaurant reservations to iPhone, with other mobiles soon to follow. Read More...
View articleHospitality-based social networking provides an effective way to disseminate massive amounts of information by leveraging the guest community, and bui...
View articleEvery new day we continue to push back on the complexities of our marketplace we limit our ability to iterate quickly and to capitalize on the experti...
View articleFoursquare has begun rolling out a new style of advertisement which is displayed once users check-in at specific locations. Captain Morgan is one of t...
View articleA closer look at some tactics that can help add lead generation and actual measurable results into the mix of your social program. Read More...
View articleRather than coming straight out of the gate with a sales message, determine a genuine, authentic purpose that is consistent with your brand, contribut...
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