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Social Media

As social media evolves at lightning speed, marketers need access to instant information about what's working and what's not. Learn about best practices for engaging with people on Facebook, Twitter, Instagram, Pinterest, and new networks. Then guide your colleagues to pursue winning strategies in a socially connected world.

gillette-kiss

Gillette Wants Americans to Kiss and Tell

Lisa Lacy  |  Strategies

Jan 29, 2013 - Gillette's Kiss & Tell campaign includes a documentary, a microsite and live events. Comments

Topics in Social:

Lisa Lacy  |  Strategies

USA Network Asks Suits Fans for Cines

usa-suits Jan 28, 2013 - The network is calling on fans of the show Suits to submit animated GIFs via Cinemagram. Comments

Lisa Lacy  |  Strategies

Target's Everyday Collection to Highlight Everyday Tweets in Live Event

everydaycollection-hero Jan 24, 2013 - Target's Tweet-to-Runway Show will feature products tied to everyday tweets. Comments

Matt Kapko  |  Strategies

Taco Bell Teases Super Bowl Spot Featuring 87-Year-Old Thrill Seeker

tacobell Jan 23, 2013 - When you think of an 87-year-old man careening down a football field, taking out yardage signs and knocking over water coolers at high speeds on a mobility scooter, do any brands come to mind? If you guessed Taco Bell, you probably already "Live Mas." Comments

Dave Evans  |  Social Media

Got Community?

community-circle Jan 23, 2013 - As you build your social media program, consider that your strategy needs to be bigger than marketing, you need to build a team that spans your organization, and you need a community-infused nucleus. Comments

Lisa Lacy  |  Strategies

NBC's Parks and Rec Churns Out Digital Content

rentaswag-office-nighttime Jan 18, 2013 - The prime-time comedy series uses its own story elements to cultivate digital content for its socially engaged audience. Comments

Lisa Lacy  |  Social Media

Axe Space Promo to Turn Fans into Astronauts

axe-space-promo Jan 18, 2013 - The men's care brand has teamed up with Buzz Aldrin to promote a new scent and offer an opportunity for space travel. Comments

Lisa Lacy  |  Social Media

Indy 500 Revs Up for Instagram Promo

indy-500-map Jan 17, 2013 - The Indianapolis Motor Speedway, the home of the Indy 500, has partnered with social media platform Venueseen for an Instagram-based promotion. Comments

Matt Kapko  |  Social Media

Is Facebook Still a Web First, Mobile Later Company?

facebook-brand Jan 16, 2013 - With no immediate plans to bring Graph Search to mobile, a channel where most Facebook users already access the site today, Facebook is continuing with its top-down strategy wherein most new features come to the Web first and mobile later. Comments

McNeal Maddox  |  Social Media

Sign of the Times

change Jan 16, 2013 - Keeping brands honest through online activism. Comments

Matt Kapko  |  Social Media

Facebook Takes Search Social With Graph Search

fbgraphsearch2 Jan 15, 2013 - Now that Facebook has amassed more than a billion users, the social pioneer is bringing natural, real-time search functionality to its platform. Facebook CEO Mark Zuckerberg announced Graph Search at the company's new headquarters in Menlo Park, California, today. Comments

Lisa Lacy  |  Social Media

Hunter Boots Promo Uses January Forecast as Photo Inspiration

hunter-boots Jan 15, 2013 - Hunter's Together Through Any Weather app aims to engage Facebook fans by reminding them winter weather is the perfect occasion to wear -- and photograph themselves in -- boots. Comments

Lisa Lacy  |  Social Media

GetGlue and Viggle Call Off Merger

getglue-logo Jan 15, 2013 - The companies provided few details, but said they remain on good terms. Comments

Lisa Lacy  |  Social Media

Aflac Duck Injury Spurs Online Card Generator

aflac-card Jan 11, 2013 - After debuting a commercial about an injury to its spokesduck during the BCS National Championship game, Aflac has rolled out a virtual card generator that enables fans to send well wishes. Comments

Danny Goodwin  |  Social Media

LinkedIn Now Has More Than 200 Million Members

linkedin-200-million-members Jan 11, 2013 - Professional social networking site LinkedIn has announced a new milestone: more than 200 million members. By far, the United States boasts the most LinkedIn members and the site is most used by those who work in information technology and services. Comments

Lisa Lacy  |  Social Media

Facebook Promo Puts Classic Monopoly Tokens in Jeopardy

vote-hat-1 Jan 11, 2013 - In its Save Your Token campaign, Monopoly is asking fans to vote for the game token they can't bear to see retired in 2013. Comments

Lisa Lacy  |  Social Media

Army's Officership Campaign Focuses on Opportunities

army-strong Jan 10, 2013 - The U.S. Army has extended its Army Strong campaign to include elements that highlight the incentives of pursuing a career as an officer. Comments

Lisa Lacy  |  Social Media

Lenovo Dubs 2013 the Year of the Do

lenovo-year-of-do Jan 9, 2013 - The PC manufacturer's Year of the Do Facebook app enables fans to share their New Year's resolutions. Comments

Lisa Lacy  |  Social Media

U.S. Football Fans Embrace KFC's Couchgating Despite Viral Photo

kfccouchgatelogo Jan 9, 2013 - KFC has deemed itself the "official sponsor of couchgating" and is calling on U.S. football fans to share their home game-watching tips. Comments

Jasmine Sandler  |  Social Media

How to Effectively Budget Your Social Media Program in 2013

budgeting-for-social-media-marketing-jasmine-sandler-th Jan 9, 2013 - The first step that any organization needs to make when approaching social media marketing is to assess its resources and start to assign necessary roles. Comments

Lisa Lacy  |  Social Media

We-Care.com Seeks to Donate $100K in #MillionDimes Promo

we-care Jan 8, 2013 - The cause marketing platform is marking ten-cent donations -- up to $1,000 -- to registered charities. Comments

ClickZ Academy e-Learning

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