Social Media

As social media evolves at lightning speed, marketers need access to instant information about what's working and what's not. Learn about best practices for engaging with people on Facebook, Twitter, Instagram, Pinterest, and new networks. Then guide your colleagues to pursue winning strategies in a socially connected world.

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Pinterest Gives the Gift of GIFs, Recipe Search

Jan 23, 2014 - Pinterest news this week includes the launch of a new recipe search feature for special dietary requirements, personalized home pages (still being tested) and a functionality for GIF images. Comments

JBL Campaign Lets Users Create Unique Tweets-Based Personal Soundtracks

jbl-tweetmusic-small Jan 23, 2014 - JBL is launching a series of sweepstakes on Twitter and it is using the tweets to create unique, personalized, bite-sized soundtracks. Comments

Twibel - What Brands Should Know

outrageous-us-lawsuits Jan 22, 2014 - Is fast-moving untrammeled-Twitter, like traditional news media - but with the attendant liabilities? ClickZ looks into the new 'Twibel' phenomenon. Comments

Thoughts on Disruption and Innovation

smartphone6846 Jan 22, 2014 - A panel discusses the connection between disruption and innovation in technology. Comments

7 Things to Include in Your Brand’s Social Media Strategy

checklist Jan 20, 2014 - Every brand is unique, but there are some basic things every brand should consider. Comments

Facebook Adds Twitter-Style Trending Topics

Facebook Trending Box Jan 17, 2014 - Facebook jumps on the Twitter bandwagon again, but this time with a trending feature that is designed to get people talking about interesting things that are happening in the world. Comments

Brands Join the Experimental Journey on Jelly

jelly app logo Jan 16, 2014 - How a question-answer service with photographs could serve a brand’s marketing objective is a query that Jelly and its users will answer as the platform grows. Comments

Facebook Expected to Take on FlipBoard With “Paper” Soon – Maybe

skitch-iphoto Jan 15, 2014 - Facebook is reported to be bracing for its next service launch: Paper, a reader for mobile devices, directly competing with Flipboard. Comments

The Power of Peer in Social Customer Care

2014-01-14-1258 Jan 15, 2014 - As you plan your social customer experience program, think about the value of peer technology, of placing more control into the hands of your customers. Comments

Forget Real-Time, Let's Look at Relevant-Time Marketing [Video]

christelquek Jan 14, 2014 - Social media star Christel Quek tells ClickZ why being relevant is more important than real-time marketing for brands. Comments

Twitter Launches Epsilon-Powered Tailored Audiences, Freshens Up Web Interface

Twitter Mobile Jan 14, 2014 - Twitter is teaming up with Epsilon for Tailored Audiences and is rolling out its optimized website. Comments

Facebook Buys Branch for Reported $15M in Effort to Boost News Feed Quality

Two people shaking hands Jan 13, 2014 - Facebook is starting its first ever operations in New York after purchasing conversation startup, Branch, for a reported $15 million. Comments

Gmail's Google+ Integration Leaves More Questions Than Answers

gmail-google-plus Jan 13, 2014 - A new Gmail feature connects Google's mail service to Google+. If you don't have someone's email, but that person is on Google+, you can presumably email that person. Comments

Facebook to Eliminate Sponsored Stories

facebook-f-2013 Jan 10, 2014 - As of April 9, domain and open graph sponsored stories will no longer be served to users. Comments

Pinterest Acquires VisualGraph to Boost Image Recognition

visualgraph-action Jan 9, 2014 - Pinterest acquired two-man startup VisualGraph, an image recognition and visual search platform. Many say this move primes Pinterest to be a leading image search engine and ideal place to advertise products. Comments

Twitter Founder Unveils Social Search App, Jelly

jelly app logo Jan 9, 2014 - Twitter co-founder, Biz Stone, launches a social search app called Jelly on iOS and android. Comments

Facebook Acquires Android Analytics Startup Little Eye Labs for Advertiser Insights

Image of Facebook logo and login screen Jan 8, 2014 - In its first Indian acquisition, Facebook has bought up a startup to help it gain better insights for advertisers into how the social network is used on Android devices. Comments

5 Ways B2B Companies Can Evaluate Their On-Site SEO Program in 2014

jasminesandlerjan2014 Jan 8, 2014 - You have immediate control over on-site optimization; it's one of the most impactful marketing strategies for a B2B or corporate site. Here are 5 ways to evaluate your on-site SEO. Comments

North American Advertisers Will Invest $33 Per Social Network User in 2014

north Jan 7, 2014 - Social network advertising spending in North America will be the highest over the next two years, eMarketer says. Comments

Pinterest Pins Hopes on Appeal: Trademark Defeat May Force Name Change

pinterest-screen Jan 7, 2014 - Pinterest may be facing a rebrand after a UK company won their trademark challenge over the visual social network's name. Comments

Intel: Why 2014 Will Be The Year of Content Distribution [Video]

contentmarketing Jan 6, 2014 - Intel's social media strategist for APAC weighs in on the content marketing trends for the year. Comments

 

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