Social Media

As social media evolves at lightning speed, marketers need access to instant information about what's working and what's not. Learn about best practices for engaging with people on Facebook, Twitter, Instagram, Pinterest, and new networks. Then guide your colleagues to pursue winning strategies in a socially connected world.

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Small Business Budget, Big Business Ideas for Twitter Advertising, World Cup Edition

Jun 17, 2014 - There are a number of different ways that small and medium-sized businesses can use Twitter to tap into the World Cup buzz happening on the social network. Comments

10 Ways to Build a Social Media Audience

social-media-audience Jun 17, 2014 - These 10 tips can help your brand grow its social media audience, and in turn likely increase engagement, return on investment, and conversions as well. Comments

Twitter Adds Weather Data to Its Targeting Arsenal

weatherchannel Jun 16, 2014 - The Weather Company and Twitter have partnered to allow brands and marketers to tap into weather data to better target users. Comments

Social Media Content on Rise for Brands, While Testing Remains Low [Survey]

social-media-use Jun 16, 2014 - The majority of brands are highly involved in social media content production, but few of them actually test the content before deployment, says the Association of National Advertisers. Comments

Building Relationships Beyond 140 Characters

customer-relationship Jun 16, 2014 - As we develop nurture campaigns, we should strive to build relationships with those on the other end, creating something for them when they want to slow down. When we do, marketing automation becomes less robotic and more human. Comments

Brands Are Ready for a Socially Sophisticated 2014 World Cup

world-cup-brazil Jun 13, 2014 - This time around, social marketing by brands has become much more advanced. So what can we expect from the sponsoring World Cup brands in the coming month? Comments

Tesco Taps Fans to Create Social Wine

enaleni-s-dream Jun 13, 2014 - The social effort from the U.K. supermarket chain has resulted in the purchase of more than 80,000 bottles of wine so far. Comments

Pinterest Moves a Step Closer to Search Engine With Guided Search

pinterest-logo Jun 12, 2014 - Pinterest's new guided search feature may mean the social media platform could become the next big thing in search. What do the changes mean for marketers? Comments

Twitter Enables Advertisers to Target Website Visitors via Tags

1800flowers-website-tag Jun 12, 2014 - Twitter’s website tags are simple to use and provide more choice, flexibility, and reach in remarketing, but experts note broad-reach display advertising can have its drawbacks. Comments

Facebook to Sell Web Browsing Data to Advertisers

facebook-mobile-blue Jun 12, 2014 - The social network will also begin to tell advertisers what apps consumers have downloaded in an effort to better target users with personalized ads. Comments

World Cup Most Social Sporting Event Ever, Says Adobe

2014-di-world-cup-infographic-main-final Jun 12, 2014 - The global social chatter about the 2014 FIFA World Cup in Brazil is likely to surpass both the Super Bowl and the Olympics. So how can marketers capitalize on this to reach consumers? Comments

Facebook Launches Snapchat Clone but Pulls It Shortly After, Oops!

facebook-like Jun 12, 2014 - After abandoning its Poke app last month, Facebook mistakenly released its new mobile product to rival Snapchat, and then pulled it – but the social network says it will launch the new app again "soon." Comments

The Future of Social Is "Sticky"

social-stickers Jun 11, 2014 - Successful mobile social services all incorporate stickers into their platforms, which also signals the growth of a larger marketing trend: hyperpersonal marketing. Comments

Facebook Posts See More Engagement After Hours, Weekends [Study]

Facebook thumbs up Jun 11, 2014 - TrackMaven studied more than 5,000 Facebook pages and about 1.6 million posts to uncover the best days and times to post status updates, as well as how to structure those updates for maximum visibility. Comments

Facebook Defends Decline of Organic Reach in Favor of Quality Content

facebook-brand Jun 10, 2014 - "Pay more to reach more" seems to be the new name of the game. No matter whether brands use organic reach or paid reach, they need to create sharable and engaging content. Comments

Jack Daniel’s Second #SummerSwarm Adds User-Friendly Features

jack-daniel-s-summerswarm-ii Jun 9, 2014 - A photo-sharing campaign for Jack Daniel’s Tennessee Honey Whiskey has returned for a second summer with new elements to make it easier for Millennials of legal drinking age to participate. Comments

Do-It-Yourself Promoted Pins Premiere on Pinterest

pick-a-pin-pinterest Jun 9, 2014 - Pinterest is testing do-it-yourself promoted pins on a small group of businesses. Improved analytics for business accounts are also being rolled out slowly. Comments

3 Keys to Millennial Marketing: Smartphones, Social Media, Hyper-Targeted Content [Study]

millenials Jun 6, 2014 - New research reveals that Millennials check their smartphones 43 times per day and they primarily use social networks to discover and share content. Comments

Dealing With My Irrational Twitter Disappointment

twitter-bird-blue-on-white Jun 6, 2014 - Twitter's changes are good for brands and nice for consumers, but for me, it's just not what I signed up for, and that's on me to rationalize. Until then, I'll longingly hold out hope that my Twitter of old will come back to me. Comments

Tap Into Social Media to Find Your Perfect Job

Social Media Puzzle Jun 5, 2014 - Digital marketers should embrace social media when searching for a new job. Being part of the social conversation may just lead to a job offer you can't refuse. Comments

Newcastle Extends No Bollocks Narrative in Pay-for-Followers Twitter Campaign

newcastle-follow-the-money Jun 5, 2014 - The effort, which is meant to increase the brand’s Twitter following by 50,000, is incredibly transparent, but does not reward existing fans. Comments

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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