Social Media

As social media evolves at lightning speed, marketers need access to instant information about what's working and what's not. Learn about best practices for engaging with people on Facebook, Twitter, Instagram, Pinterest, and new networks. Then guide your colleagues to pursue winning strategies in a socially connected world.

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Pinterest to Star in TV Show "We're Moving In"

May 9, 2014 - The FYI Network will integrate the Pinterest experience into a new TV series. Comments

Twitter Adds Language Targeting to Promoted Tweets and Accounts

twitter-lang-targeting-v2-600 May 9, 2014 - The new targeting feature is available to all advertisers and through Twitter's Ads API. Comments

Facebook Gives Marketers More Audience Insights

facebook-like May 9, 2014 - Facebook debuts a new marketing tool called Audience Insights, available within Ads Manager. Comments

Pandora Helps Brands Build Out Their Sounds in Promoted Stations

pandora-sponsored-stations May 9, 2014 - In its latest effort to connect listeners and advertisers, Internet radio service Pandora has launched promoted stations with brands like Taco Bell, Skechers, and Toyota. Comments

Customer Loyalty Restarts With Every Experience

customer-loyalty May 7, 2014 - Allegiance to your brand begins again with every experience, from word-of-mouth mentions to small social objects like status updates that are passed around and shared. Comments

LinkedIn Adds Language Targeting and Personalized Page Feeds

linkedin-language-preference May 6, 2014 - LinkedIn has introduced language preference targeting and personalized page feeds, which it says will help global brands become more effective by providing more local content and conversations. Comments

Facebook Develops New Video Ad Metrics

facebook-video May 6, 2014 - As Facebook introduces new video ad metrics, we ask what this move means for brands and marketers. Comments

Beware of Accidental Social Narcissism

social-narcissism May 5, 2014 - Maintaining a balance between brand messages and personal opinions and experiences on social media can be tricky. Here are some tips for avoiding accidental narcissism in your social marketing. Comments

Snapchat Chat Gives Brands Direct Line to Consumers

snapchat-chat May 2, 2014 - Snapchat’s new text and video feature will enable brands to further engage with their audiences. It also opens up opportunities for ad targeting, experts say. Comments

What Exactly Defines a Digital Campaign Nowadays?

socialmedia-tweet May 1, 2014 - Are we losing sight of the unique opportunities that digital now offers us? Comments

Facebook Debuts Audience Network and Anonymous Login

mark-zuckerberg-f8-keynote-3 May 1, 2014 - Facebook confirmed the launch of its mobile ad platform, Audience Network. The social network also introduced Anonymous Login. Comments

Instagram Testing Video Ads With Early Partners

instagram-app May 1, 2014 - The platform says it will roll out video ads "carefully and methodically," starting with the U.S. Comments

Twitter Hits 255 Million Monthly Users, But Sees $132m Net Loss

New Twitter logo Apr 30, 2014 - Shares fell 11 percent on user growth slow down in Q1, while ad revenue increased and grew by 125 percent year-over-year. Comments

ShareThis Calculates Cash Value of a Share

shutterstocksharthis Apr 30, 2014 - Shares and recommendations add to the bottom line, while a "fabulous" review from a stranger trumps a "meh" from Mom. Comments

A 5-Step Guide to Proven Content Marketing Success

content Apr 30, 2014 - Content is now seen as an expense by many C-levels. In order to be seen as an investment that will yield positive returns, it must be developed, managed, and measured effectively. Comments

Facebook Expands Business Manager Tool

facebook-business-manager Apr 28, 2014 - Business Manager is available to a limited number of U.S. advertisers and will expand internationally soon, Facebook says. Comments

Carlsberg’s #HappyBeerTime Rewards Instagram Photos With Cheaper Beer

hbt-bar2 Apr 28, 2014 - Carlsberg is conducting a pilot program in Danish bars that asks patrons to post Instagram photos in exchange for extended happy hours. The digital agency responsible for the effort says it prolongs beer sales, but at least one digital marketing expert is skeptical of campaigns that attempt to insert brands into user experiences. Comments

LinkedIn Launches Partner Programs to Enhance Content Marketing Efforts

linkedin-suapipartners1 Apr 24, 2014 - LinkedIn says its new Sponsored Updates Partners and Content Partners programs will help brands build stronger relationships with their target audiences. Comments

Mobile and Measurement Give Facebook a Winning Q1

facebook-icon Apr 24, 2014 - Facebook plans premium video ads and gives views on monetization of Instagram and WhatsApp. Comments

#NYPDFail - Social Media Marketing Goes Terribly Wrong

nypd Apr 23, 2014 - An New York Police Department social media campaign that asked New Yorkers to tweet photos of themselves with officers has backfired. Comments

Twitter's Redesigned Web Profiles Are Here and Ready to Go

twitter-web-profile Apr 23, 2014 - Twitter's new Web profile design is here and now available to all. Comments

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