Social

Best practices in social marketing, social commerce, and community management.

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Tweets of the Week: #CecilTheLion Inspires Outrage, Activism

Jul 31, 2015 - This week, Twitter mourned the death of Cecil the Lion, Kraft Dinner changed its name, and brands celebrated #FriendshipDay. Comments

Instagram In and Twitter Out? Not So Fast, Say Experts

shutterstock-189356840 Jul 31, 2015 - After an eMarketer forecast predicted Instagram's revenue soon outpacing Twitter, and Twitter's disappointing Q2 reports, many marketers may shy away, which could be a big mistake. Comments

What Produced Such Huge Gains for Facebook's Mobile Growth?

infographic-q2-2015 Jul 30, 2015 - In Q2, Facebook’s mobile ad revenue increased 74 percent from last year, driven by Autoplay Video Ads and Carousel Ads, according to industry experts. Comments

The Social Commerce Fantasy

social-commerce-image Jul 30, 2015 - Using organic posts to get people to click, explore and then buy is difficult to optimize and scale. The Holy Grail is to build full buying experiences within the post itself. Comments

4 Social Media Buzzwords You Should Not Stop Using

social-media-bubble Jul 28, 2015 - All digital marketers should keep the following four social media terms in their vocabulary. Comments

Social Media Merchandising: Bridging the Gap Between the Virtual and the Physical

line-ocean-park-merchandising Jul 26, 2015 - Merchandising gives smart brands the opportunity to engage with consumers beyond their virtual worlds. Comments

Snapchat and Univision Partner for an Innovative Approach to Sponsored Content

snapchat-logo Jul 24, 2015 - Snapchat and Univision are working together to curate a Live Story for the Gold Cup Final. If the content is successful, it could create advertising possibilities for the platform. Comments

Tweets of the Week: Sharks Take Over Twitter

tweets-of-the-week-sharknado3 Jul 24, 2015 - #Ramadan, #mickfanning, #Sharknado3 and #unexcitingvideogames dominated the week in Twitter. Comments

Are Playbuzz Flip Cards a Listicle Killer?

share Jul 24, 2015 - "Flipping" could be the new scrolling as quiz giant Playbuzz seeks to move beyond traditional content marketing to a new format optimized for mobile and social media. Comments

Periscope Marketing 101: Lessons from 3 New Campaigns

periscopelogo Jul 23, 2015 - According to Twitter, Periscope's helps brands to "forge a more personal relationship with consumers." Dunkin' Donuts, GE and St-Germain are three brands doing it right. Comments

Forever 21 Recreates Instagram Snaps via a Giant Thread Screen

forever21manchine Jul 22, 2015 - Forever 21 has collaborated with Brooklyn-based agency Breakfast to build a thread screen that displays consumers’ Instagram images in real time. Comments

How the Value of Social Content is Increasing

shutterstock-131691863 Jul 21, 2015 - When it comes to platforms like Facebook, Flipboard and LinkedIn, the quantity of content doesn't matter. Those who understand the right content to share will come out ahead. Comments

And the Winner of Social Media Is... Victoria's Secret [Study]

Social Media Sharing Jul 20, 2015 - Looking at 50 major brands in various industries, Victoria's Secret was the only one to score top marks across all eight social media platforms analyzed by Spredfast. Comments

How Brands Rode Out Uniqlo's Sex Tape Scandal on Weibo

uniqlo-beijing Jul 17, 2015 - Brands in China have been quick to capitalize on Uniqlo's misfortune after Chinese lovers released a sex video on social media taken in a Beijing store's changing room. Comments

Will Facebook Pose a Threat to Amazon and Google with Shoppable Pages?

shopping-images Jul 17, 2015 - Facebook is going to add a shop section to pages, so consumers can shop without leaving its app or site. Will the social network turn into an online marketplace like Amazon? Comments

World Emoji Day Illustrates Global Impact

tear-off-calendar Jul 17, 2015 - While some industry experts think emojis are an ephemeral trend, World Emoji Day demonstrates their valuable ability to transcend language barriers. Comments

Tweets of the Week: NASA, Amazon and ESPN Lead the Way

pluto-nasa Jul 17, 2015 - This week, Twitter cruised on the surface of Pluto, shopped on Amazon, celebrated the 2015 ESPY awards, and made a toast for Novak Djokovic’s big win at Wimbledon. Comments

10 Ways to Find Common Ground With Your Social Media Audience

humanize-social-media Jul 14, 2015 - There's an art and a science to social media, and brands should take note of followers' trigger points and hot buttons. Comments

How SE Asian SMBs Are Leading the Way on Mobile

cross-device-mobile-tablet Jul 13, 2015 - Facebook's Arrow Guo offers these tips to SMBs developing mobile-first social media pages. Comments

What Does Facebook's New Algorithm Mean for Content Marketers?

A Facebook logo Jul 10, 2015 - With Facebook giving users more control of what they see in their News Feed, they're likely to remember their closest friends, but they may not necessarily remember their favorite brand pages. Comments

Newell Rubbermaid: Maximizing Social Impact with Minimal Budget #SESAtlanta

atlanta-skyline Jul 10, 2015 - Phil Kinzler, senior manger of digital marketing for Newell Rubbermaid, spoke at SES Atlanta about how to leverage social media for minimal cost. Comments

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