Marketing News & Expert Advice
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Social
Best practices in social marketing, social commerce, and community management.
Top 5 Most Socially Devoted Brands on Twitter [Survey]
May 20, 2013 - Social devotion is on the rise among brands. In Q1 2013, Nike dominated the top 10 companies in the United States, thanks to avid tweeting among four different Nike handles. Comments
Topics in Social:
BNP Paribas Mixes Twitter and Tennis for Latest Ad Campaign
May 20, 2013 - BNP Paribas has launched a campaign that will allow the bank's Twitter followers to help train tennis star Jo-Wilfried Tsonga. Comments
What Social Fragmentation Means for Marketers
May 17, 2013 -
Just because the social fanbase is hanging out in different places, doesn't mean brands can't build effective campaign bridges between those fragmented audiences.
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Dunkin' Donuts Hops on Twitter's Vine for Latest Campaign
May 17, 2013 -
The campaign will see Dunkin' Donuts engage consumers through a Vine-based contest.
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'The New Inbox': Mobile's Impact on Email Marketing and Social Media
May 16, 2013 -
A review of email marketing expert Simms Jenkins' new book on how brands should be leveraging social and mobile in their email marketing campaigns.
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Bing Adds Direct Facebook Interaction to Social Sidebar
May 14, 2013 -
You will now be allowed to directly engage with your Facebook friends right from Bing's search results pages. The new tool will allow you to ask questions or provide comments or answers on posts that are relevant to the search.
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Women's Health Mag Promotes Challenges via Facebook
May 14, 2013 -
This week, Women's Health Magazine, in conjunction with Facebook, is seeking to harness the motivational power of social media with the launch of an online campaign timed to coincide with National Women's Health Week (May 12-18) that urges women to live healthier.
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The Hidden Factors That Drive Social Media Behavior and Success
May 14, 2013 -
Your success in social media hinges on the psychology of a social user and what motivates her action (or inaction).
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LinkedIn at 10: Identity Crisis?
May 13, 2013 -
LinkedIn wants to become a content publishing platform. Will this transformation destroy its value to advertisers and turn it into a Facebook clone?
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How to Protect Your Twitter Account From Hackers
May 13, 2013 -
Breaches affecting Associated Press, Onion, and Sex and the City author show need for extra security measures on firms' social sites.
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Facebook Appoints EMEA Chief Nicola Mendelsohn to Replace Joanna Shields
May 8, 2013 -
Mendelsohn is likely to take up her role with the social networking giant in mid-June.
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Multi-Channel Customer Care Includes Social
May 8, 2013 -
The challenge with social is that it's not just an add-on: it's a culture change.
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Facebook Promoted Page Likes: How to Get Started
May 3, 2013 -
Facebook’s Promoted Page Likes advertising are now available globally, offering businesses worldwide a simplified way to get more Likes to their Facebook pages. Here’s everything you need to know about getting started with Promoted Page Likes ads.
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Cinco de Mayo Promo Yields 10% Social Bump for Moe's Southwest Grill
May 3, 2013 -
#CincodeMoes asks fans to post images of themselves with the brand's bobblehead cups.
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LinkedIn: Social Media a Major Motivator for Mass Affluent Consumers
May 2, 2013 -
About 90 percent of mass affluent consumers use social media, according to a recent study by LinkedIn.
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Facebook Relies on Mobile for Ad Revenue Gains in Q1
May 2, 2013 -
Monthly active use on mobile devices climbed to 751 million, marking a 54 percent increase from the year-ago period, as Facebook's total monthly active user base grew to 1.11 billion.
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Live From the Global Purpose Summit
May 2, 2013 -
A few tips from top brands on purposeful communications.
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The Ad That Got Everyone Talking - and Not in a Good Way
May 1, 2013 -
Last week, Hyundai apologized for an ad that featured a man attempting to commit suicide in his garage with exhaust fumes from one of its SUVs. A week later and despite Hyundai's efforts to cover its tracks, the video ads are still going strong.
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Twitter Refines and Widens Ad Platform for U.S. Users
May 1, 2013 -
Twitter's self-serve ad platform is now available to all U.S. users, rather than just on an invitation-only basis.
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How to Protect Your Online Reputation and Close the Deal
May 1, 2013 -
How do you at the same time protect your reputation online and close the deal at the face-to-face meeting?
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MasterCard Uses Social Intelligence to Tweak MasterPass Offering
Apr 30, 2013 -
MasterCard's e-payments service has arrived - and it's evolved in part thanks to social media.
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Become a Social Media Marketing Expert!
ClickZ Academy's e-Learning course on Social Media Marketing teaches marketers how to use the social channel and associated tools to connect with their customers and grow their businesses. This online certification consists of 11 modules, each designed to be taken at your own pace. ClickZ Academy gives you access to the best and brightest marketing minds – without leaving your computer or tablet screen.
MOST READ
- Dunkin' Donuts Hops on Twitter's Vine for Latest Campaign
- Mobile Marketing on Pace to Surpass $400 Billion in U.S. by 2015
- 'The New Inbox': Mobile's Impact on Email Marketing and Social Media
- The Hidden Factors That Drive Social Media Behavior and Success
- BNP Paribas Mixes Twitter and Tennis for Latest Ad Campaign
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