Marketing News & Expert Advice
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Sports
Facebook Memes Embraced by 90-Year-Old Sports Brand
Easton leans on social marketing to target high school athletes.
Miami Marlins Add Latin Flavor to Social Presence
The team recently started a Tumblr to highlight "Miami Style" baseball.
Timberwolves and Devils Draw Attention to Doodle.ly
The NBA and NHL clubs are running contests using digital drawing app.
K-Swiss Doubles Down on Digital
Its agency of record, Mile 9, talks about targeting hardcore runners online.
On Guillen Crisis, Marlins Speak to Latinos Differently on Twitter
Miami team takes nuanced approach to communicating on Twitter with Spanish speaking fans.
Women Buy Into Sports Via Social
Data from Applebee's and Visible suggests advertisers should reconsider demo during March Madness and alike events.
Mobile and Tablet Advertisers Score During March Madness
Early comScore data show consumers are watching games via iPhone, Android, iPad, and other devices.
Jeremy Lin Helps Knicks Score Huge Digital Wins
NBA team has added 500,000 Facebook fans in two weeks.
Gannett Touts Digital Growth Plans, Partners With MLB
Major League Baseball Advanced Media will team up with Gannett on digital content products.
Adidas Throws Twitter Bomb for 'RG3'
Sneakers brand buys a Promoted Trend to push its Heisman Trophy-winning spokesperson.
Super Bowl Ads 2012: Winners and Losers
Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in.
Dog Days of Winter for NJ Devils Social Media Program
NHL team's successful social media program has become its leading sponsorships money maker.
Insurer Targets NCAA Fans on National Signing Day
American Family Insurance becomes CBSSports.com's first-ever national sponsor for the big online college sports event.
What NBC.com's Super Bowl Ad Packages Cost
Brands receptive to live stream promotional opportunities, NBC says.
Facebook Ads Help NY Knicks Pack Watch Parties
Social media drives home MSG's answer to Time Warner Cable's blackout in Gotham.
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