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Ad Industry Metrics

Black Friday 2013: Embrace Omnichannel Behavior and Social Opportunities

Oct 4, 2013 - A recent survey on U.S. online consumers' behaviors sheds light on omnichannel shopping behavior in preparation for Black Friday. Comments

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Yuyu Chen | Ad Industry Metrics

Over 50 Percent of Unique Email Opens Now Mobile

Oct 3, 2013 - The importance of mobile devices in email marketing and how to take advantage of tablets and Smartphones. Comments

Yuyu Chen | Ad Industry Metrics

Nielsen: Younger Consumers Are Easier to Reach Online

Sep 30, 2013 - Nielsen’s recent study provides insights into consumers’ response to online advertising. In a nutshell, younger consumers are easier to target than older ones. Comments

Yuyu Chen | Stats

Nielsen Study: Trust in Online Advertising Increasing

Sep 18, 2013 - The report, namely Trust In Advertising 2013, reveals that consumers globally are increasingly turning to online media for more information about brands. Comments

Caitlin Rossman | Ad Spend

Nielsen Study Shows Global Ad Spend Struggling in Q1

Aug 2, 2013 - Industry and services was the fastest growing global ad spending sector in Q1 2013 with an 8 percent increase, according to Nielsen's Global AdView Pulse report. Comments

Caitlin Rossman | Ad Spend

Nielsen: Global Ad Spend Slowly Rebounding

Jul 19, 2013 - Nielsen has released a new quarterly Global AdView Pulse report, which shows that although global ad spend continues to rebound, it has only increased by 1.9 percent from Q1 2012. Comments

Susan Kuchinskas | Video

Triggering Unruly Emotions Key to Video Sharing

Jul 10, 2013 - Unruly Media released a study of the top 12 most-shared television commercials from Super Bowl XLVII, assessing the factors that impelled people to share them. Comments

Caitlin Rossman | Ad Industry Metrics

Nielsen Cross-Platform Campaign Ratings Will Measure TV and Online Ad Performance

Jun 27, 2013 - Nielsen announced yesterday the launch of public beta trials for its Cross-Platform Campaign Ratings service in the U.K. Comments

Caitlin Rossman | Ad Industry Metrics

Study: Rich Media Mobile Ads Create More User Interaction Than Standard Banners

Jun 11, 2013 - A new study from the IAB, Vibrant Media, and comScore finds that Mobile Rising Stars ads garner more user interaction than standard mobile banner ads. Comments

James Dohnert | Ad Industry Metrics

ComScore: E-Commerce Sales Up 13 Percent for Q1 2013

May 13, 2013 - The report found that retail e-commerce sales produced over $50 billion dollars last quarter and that e-commerce sales have seen double-digit growth for 10 consecutive quarters. Comments

James Dohnert | Ad Industry Metrics

Study: Major Brands Cling to Instagram

May 10, 2013 - About 67 percent of Interbrand's Top 100 Brands use Instagram, according to a recent study by Simply Measured. Comments

James Dohnert | Video

BrightRoll Allies With comScore on Enhanced Video Viewability Metrics

May 6, 2013 - BrightRoll will use comScore's validated Campaign Essentials (vCE) product suite to better show digital video campaign insights. Comments

James Dohnert | Ad Spend

63% of Advertisers Say Brand Marketing Spending Will Increase in 2013

Apr 19, 2013 - A recent Nielsen study has found that 63 percent of brand advertisers expect more money to be spent on brand marketing in 2013. Comments

James Dohnert | Ad Spend

Internet Ad Revenue Breaks Record With $37 Billion in Profits Last Year

Apr 17, 2013 - IAB reports that digital ad revenue has scored all-time highs two years running. Comments

James Dohnert | Ad Spend

The Olympics and U.S. Presidential Election Accelerate Q3 Ad Spend

Apr 11, 2013 - The Olympics and the U.S. presidential election led to a year-over-year jump in third quarter ad spend, according to a recent study by Nielsen. Comments

James Dohnert | Ad Spend

U.S. Social Ad Revenue to Hit $11 Billion by 2017

Apr 11, 2013 - Annual U.S. social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey. Comments

James Dohnert | Ad Spend

GroupM Predicts Digital Ad Spend Will Surpass $113 Billion in 2013

Mar 28, 2013 - GroupM believes that tablets and smartphones could be a major factor in the growing investment in digital ads. Comments

James Dohnert | Ad Industry Metrics

SocialGuide and Nielsen: Growing Power of Social TV

Mar 22, 2013 - About 32 million U.S. citizens tweeted about TV in 2012, according to a recent study by research firms SocialGuide and Nielsen. Comments

James Dohnert | Ad Spend

It's Time to Move TV Ad Spending Dollars to Digital

Feb 28, 2013 - A recent IAB study has found that moving TV ad dollars to digital advertising can increase reach while lowering overall costs. Comments

James Dohnert | Ad Industry Metrics

57 Percent of Americans See a Mobile Ad at Least Once a Day

Feb 28, 2013 - Around 57 percent of U.S. smartphone users see at least one mobile ad a day, according to a recent Nielsen study. Comments

James Dohnert | Ad Industry Metrics

1.5 Billion People Will Watch Video Online by 2016

Feb 27, 2013 - Roughly 1.5 billion people will watch at least one online video by 2016, according to a recently released study by online video technology provider Ooyala. Comments