Nielsen Study: Trust in Online Advertising Increasing
Ad Industry Metrics

Nielsen Study: Trust in Online Advertising Increasing

11y Yuyu Chen

Nielsen Study: Trust in Online Advertising Increas...

The report, namely Trust In Advertising 2013, reveals that consumers globally are increasingly turning to online media for more information about bran...

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Nielsen Study Shows Global Ad Spend Struggling in Q1
Ad Industry Metrics

Nielsen Study Shows Global Ad Spend Struggling in Q1

11y Caitlin Rossman

Nielsen Study Shows Global Ad Spend Struggling in ...

Industry and services was the fastest growing global ad spending sector in Q1 2013 with an 8 percent increase, according to Nielsen's Global AdView Pu...

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Nielsen: Global Ad Spend Slowly Rebounding
Ad Industry Metrics

Nielsen: Global Ad Spend Slowly Rebounding

11y Caitlin Rossman

Nielsen: Global Ad Spend Slowly Rebounding

Nielsen has released a new quarterly Global AdView Pulse report, which shows that although global ad spend continues to rebound, it has only increased...

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Triggering Unruly Emotions Key to Video Sharing
Ad Industry Metrics

Triggering Unruly Emotions Key to Video Sharing

11y Susan Kuchinskas

Triggering Unruly Emotions Key to Video Sharing

Unruly Media released a study of the top 12 most-shared television commercials from Super Bowl XLVII, assessing the factors that impelled people to sh...

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Nielsen Cross-Platform Campaign Ratings Will Measure TV and Online Ad Performance
Ad Industry Metrics

Nielsen Cross-Platform Campaign Ratings Will Measure TV and Online Ad Perfo...

11y Caitlin Rossman

Nielsen Cross-Platform Campaign Ratings Will Measu...

Nielsen announced yesterday the launch of public beta trials for its Cross-Platform Campaign Ratings service in the U.K. Read More...

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Study: Rich Media Mobile Ads Create More User Interaction Than Standard Banners
Ad Industry Metrics

Study: Rich Media Mobile Ads Create More User Interaction Than Standard Ban...

11y Caitlin Rossman

Study: Rich Media Mobile Ads Create More User Inte...

A new study from the IAB, Vibrant Media, and comScore finds that Mobile Rising Stars ads garner more user interaction than standard mobile banner ads....

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ComScore: E-Commerce Sales Up 13 Percent for Q1 2013
Ad Industry Metrics

ComScore: E-Commerce Sales Up 13 Percent for Q1 2013

11y James Dohnert

ComScore: E-Commerce Sales Up 13 Percent for Q1 20...

The report found that retail e-commerce sales produced over $50 billion dollars last quarter and that e-commerce sales have seen double-digit growth f...

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Study: Major Brands Cling to Instagram
Ad Industry Metrics

Study: Major Brands Cling to Instagram

11y James Dohnert

Study: Major Brands Cling to Instagram

About 67 percent of Interbrand's Top 100 Brands use Instagram, according to a recent study by Simply Measured. Read More...

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BrightRoll Allies With comScore on Enhanced Video Viewability Metrics
Ad Industry Metrics

BrightRoll Allies With comScore on Enhanced Video Viewability Metrics

11y James Dohnert

BrightRoll Allies With comScore on Enhanced Video ...

BrightRoll will use comScore's validated Campaign Essentials (vCE) product suite to better show digital video campaign insights. Read More...

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63% of Advertisers Say Brand Marketing Spending Will Increase in 2013
Ad Industry Metrics

63% of Advertisers Say Brand Marketing Spending Will Increase in 2013

11y James Dohnert

63% of Advertisers Say Brand Marketing Spending Wi...

A recent Nielsen study has found that 63 percent of brand advertisers expect more money to be spent on brand marketing in 2013. Read More...

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Internet Ad Revenue Breaks Record With $37 Billion in Profits Last Year
Ad Industry Metrics

Internet Ad Revenue Breaks Record With $37 Billion in Profits Last Year

11y James Dohnert

Internet Ad Revenue Breaks Record With $37 Billion...

IAB reports that digital ad revenue has scored all-time highs two years running. Read More...

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The Olympics and U.S. Presidential Election Accelerate Q3 Ad Spend
Ad Industry Metrics

The Olympics and U.S. Presidential Election Accelerate Q3 Ad Spend

11y James Dohnert

The Olympics and U.S. Presidential Election Accele...

The Olympics and the U.S. presidential election led to a year-over-year jump in third quarter ad spend, according to a recent study by Nielsen. Read M...

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U.S. Social Ad Revenue to Hit $11 Billion by 2017
Ad Industry Metrics

U.S. Social Ad Revenue to Hit $11 Billion by 2017

11y James Dohnert

U.S. Social Ad Revenue to Hit $11 Billion by 2017

Annual U.S. social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey. Read More...

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GroupM Predicts Digital Ad Spend Will Surpass $113 Billion in 2013
Ad Industry Metrics

GroupM Predicts Digital Ad Spend Will Surpass $113 Billion in 2013

11y James Dohnert

GroupM Predicts Digital Ad Spend Will Surpass $113...

GroupM believes that tablets and smartphones could be a major factor in the growing investment in digital ads. Read More...

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SocialGuide and Nielsen: Growing Power of Social TV
Ad Industry Metrics

SocialGuide and Nielsen: Growing Power of Social TV

11y James Dohnert

SocialGuide and Nielsen: Growing Power of Social T...

About 32 million U.S. citizens tweeted about TV in 2012, according to a recent study by research firms SocialGuide and Nielsen. Read More...

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It's Time to Move TV Ad Spending Dollars to Digital
Ad Industry Metrics

It's Time to Move TV Ad Spending Dollars to Digital

11y James Dohnert

It's Time to Move TV Ad Spending Dollars to Digita...

A recent IAB study has found that moving TV ad dollars to digital advertising can increase reach while lowering overall costs. Read More...

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57 Percent of Americans See a Mobile Ad at Least Once a Day
Ad Industry Metrics

57 Percent of Americans See a Mobile Ad at Least Once a Day

11y James Dohnert

57 Percent of Americans See a Mobile Ad at Least O...

Around 57 percent of U.S. smartphone users see at least one mobile ad a day, according to a recent Nielsen study. Read More...

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1.5 Billion People Will Watch Video Online by 2016
Ad Industry Metrics

1.5 Billion People Will Watch Video Online by 2016

11y James Dohnert

1.5 Billion People Will Watch Video Online by 2016

Roughly 1.5 billion people will watch at least one online video by 2016, according to a recently released study by online video technology provider Oo...

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Study: Brand Engagement Growing on Instagram
Ad Industry Metrics

Study: Brand Engagement Growing on Instagram

11y Lisa Lacy

Study: Brand Engagement Growing on Instagram

59% of Interbrand's Top 100 brands are on Instagram, says social media measurement and analytics firm Simply Measured. Read More...

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Mobile Drives 11 Percent of E-Commerce in 2012 Holiday Quarter
Ad Industry Metrics

Mobile Drives 11 Percent of E-Commerce in 2012 Holiday Quarter

11y Matt Kapko

Mobile Drives 11 Percent of E-Commerce in 2012 Hol...

E-commerce is now a double-digit force in U.S. consumer spending, according to comScore. Read More...

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66% of Advertisers Integrate Social Ads Into Online Campaigns
Ad Industry Metrics

66% of Advertisers Integrate Social Ads Into Online Campaigns

11y James Dohnert

66% of Advertisers Integrate Social Ads Into Onlin...

Advertisers have reported that they are taking an integrated approach to social media advertising, according to a new Vizu survey. Read More...

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New Insight on Women's Video Views Revealed
Ad Industry Metrics

New Insight on Women's Video Views Revealed

11y Susan Kuchinskas

New Insight on Women's Video Views Revealed

A new study by Total Beauty Media Group uncovered some surprising insights into how women consume online video. Read More...

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Over 85% of Marketers Plan to Raise Their Mobile Budgets
Ad Industry Metrics

Over 85% of Marketers Plan to Raise Their Mobile Budgets

11y James Dohnert

Over 85% of Marketers Plan to Raise Their Mobile B...

Marketers plan to increase their mobile advertising budgets in the near future, according to a new study by the ANA and MediaVest. Read More...

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Global Ad Spend Grew 4.3% in Q3 2012
Ad Industry Metrics

Global Ad Spend Grew 4.3% in Q3 2012

11y James Dohnert

Global Ad Spend Grew 4.3% in Q3 2012

Global advertising spending jumped 4.3 percent in Q3 of last year, according to Nielsen's latest Global Adview Pulse report. Read More...

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Covario Issues Q4 Global Paid Search Spend Analysis
Ad Industry Metrics

Covario Issues Q4 Global Paid Search Spend Analysis

11y Lisa Lacy

Covario Issues Q4 Global Paid Search Spend Analysi...

The report finds global paid search spend was up 18 percent in 2012. Read More...

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Over 11B Online Video Ads Were Viewed in December
Ad Industry Metrics

Over 11B Online Video Ads Were Viewed in December

11y James Dohnert

Over 11B Online Video Ads Were Viewed in December

Consumers watched 11.3 billion online video ads last month, according to a new report by comScore. Read More...

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Over 1 Billion Mobile Subscribers Will Use Mobile Banking in Next 4 Years
Ad Industry Metrics

Over 1 Billion Mobile Subscribers Will Use Mobile Banking in Next 4 Years

11y James Dohnert

Over 1 Billion Mobile Subscribers Will Use Mobile ...

By 2017, over 15 percent of mobile subscribers will use a smartphone or tablet for online banking, according to Juniper Research. Read More...

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