Marketing News & Expert Advice
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Ad Industry Metrics
Study: Rich Media Mobile Ads Create More User Interaction Than Standard Banners
Jun 11, 2013 - A new study from the IAB, Vibrant Media, and comScore finds that Mobile Rising Stars ads garner more user interaction than standard mobile banner ads. Comments
Topics in Stats:
ComScore: E-Commerce Sales Up 13 Percent for Q1 2013
May 13, 2013 -
The report found that retail e-commerce sales produced over $50 billion dollars last quarter and that e-commerce sales have seen double-digit growth for 10 consecutive quarters.
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Study: Major Brands Cling to Instagram
May 10, 2013 -
About 67 percent of Interbrand's Top 100 Brands use Instagram, according to a recent study by Simply Measured.
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BrightRoll Allies With comScore on Enhanced Video Viewability Metrics
May 6, 2013 -
BrightRoll will use comScore's validated Campaign Essentials (vCE) product suite to better show digital video campaign insights.
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63% of Advertisers Say Brand Marketing Spending Will Increase in 2013
Apr 19, 2013 -
A recent Nielsen study has found that 63 percent of brand advertisers expect more money to be spent on brand marketing in 2013.
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Internet Ad Revenue Breaks Record With $37 Billion in Profits Last Year
Apr 17, 2013 -
IAB reports that digital ad revenue has scored all-time highs two years running.
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The Olympics and U.S. Presidential Election Accelerate Q3 Ad Spend
Apr 11, 2013 -
The Olympics and the U.S. presidential election led to a year-over-year jump in third quarter ad spend, according to a recent study by Nielsen.
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U.S. Social Ad Revenue to Hit $11 Billion by 2017
Apr 11, 2013 -
Annual U.S. social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey.
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GroupM Predicts Digital Ad Spend Will Surpass $113 Billion in 2013
Mar 28, 2013 -
GroupM believes that tablets and smartphones could be a major factor in the growing investment in digital ads.
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SocialGuide and Nielsen: Growing Power of Social TV
Mar 22, 2013 -
About 32 million U.S. citizens tweeted about TV in 2012, according to a recent study by research firms SocialGuide and Nielsen.
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It's Time to Move TV Ad Spending Dollars to Digital
Feb 28, 2013 -
A recent IAB study has found that moving TV ad dollars to digital advertising can increase reach while lowering overall costs.
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57 Percent of Americans See a Mobile Ad at Least Once a Day
Feb 28, 2013 -
Around 57 percent of U.S. smartphone users see at least one mobile ad a day, according to a recent Nielsen study.
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1.5 Billion People Will Watch Video Online by 2016
Feb 27, 2013 -
Roughly 1.5 billion people will watch at least one online video by 2016, according to a recently released study by online video technology provider Ooyala.
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Study: Brand Engagement Growing on Instagram
Feb 26, 2013 -
59% of Interbrand's Top 100 brands are on Instagram, says social media measurement and analytics firm Simply Measured.
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Mobile Drives 11 Percent of E-Commerce in 2012 Holiday Quarter
Feb 22, 2013 -
E-commerce is now a double-digit force in U.S. consumer spending, according to comScore.
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66% of Advertisers Integrate Social Ads Into Online Campaigns
Feb 13, 2013 -
Advertisers have reported that they are taking an integrated approach to social media advertising, according to a new Vizu survey.
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New Insight on Women's Video Views Revealed
Jan 23, 2013 -
A new study by Total Beauty Media Group uncovered some surprising insights into how women consume online video.
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Over 85% of Marketers Plan to Raise Their Mobile Budgets
Jan 17, 2013 -
Marketers plan to increase their mobile advertising budgets in the near future, according to a new study by the ANA and MediaVest.
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Global Ad Spend Grew 4.3% in Q3 2012
Jan 16, 2013 -
Global advertising spending jumped 4.3 percent in Q3 of last year, according to Nielsen's latest Global Adview Pulse report.
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Covario Issues Q4 Global Paid Search Spend Analysis
Jan 16, 2013 -
The report finds global paid search spend was up 18 percent in 2012.
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Over 11B Online Video Ads Were Viewed in December
Jan 15, 2013 -
Consumers watched 11.3 billion online video ads last month, according to a new report by comScore.
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