Ad Industry Metrics

sales-marketing-aligned

Marketing and Sales to Merge in 3 Years

Feb 5, 2015 - A recent study by Marketo and The Economist found that the majority of marketers feel their positions will encompass sales in the near future. Comments

Super Bowl Fans Ready to Engage With Brand Ads on Social

superbowl-tv Jan 30, 2015 - A new survey from Crowdtap shows that the majority of Super Bowl fans are passionate enough to take action on social media during the big game. Comments

IAB: Marketers Eager to Optimize Data Tools [Study]

shutterstock-116408224 Jan 28, 2015 - A new study by the IAB shows that the majority of marketers are using many different tools to analyze data, and most feel that harmony between toolsets would result in better data use. Comments

Facebook Dominates Social Sharing While Twitter Sees a Decline

social-sharing-group Jan 21, 2015 - ShareThis’s new report shows that Facebook overtook Pinterest, Twitter, and Reddit in terms of sharing activity during the fourth quarter of last year, garnering a whopping 81 percent of shares. Comments

Social Media Will Have 5.4M More Users by 2016

social-mediaw Jan 15, 2015 - Comparing the user bases of five social networks in the U.S., eMarketer found that Instagram use is growing the fastest, while more and more senior citizens are joining Facebook. Comments

IAB: 100% Viewability "Unreasonable"

viewability Dec 16, 2014 - The trade body says in its new statement that it’s "unreasonable" to achieve 100 percent viewability due to the limitations of current technology. So what measurement challenges do advertisers have? Comments

Why Do Brands Have Such Small Mobile Advertising Budgets? [Study]

mobilesmartphones Sep 16, 2014 - Forrester research shows that brands shy away from investing in mobile advertising because it's difficult to track performance. Comments

Nielsen: Narrower-Targeted Ad Campaigns Perform Better

norms-wirepost-graphic1a Sep 5, 2014 - The number of ad campaigns that reached their intended targets declined across the board, particularly among the Gen X demographic. Comments

SMBs to Represent More Than One-Third of Local Ad Spend in 2015

shutterstock-163296683 Sep 4, 2014 - BIA/Kelsey predicts that SMBs will spend more than $50 billion on local media in 2015. Additionally, they will continue to allocate even more ad dollars to digital. Comments

Things Are Looking Up, According to the CMO Council

marketing-game-plan Aug 25, 2014 - After several disappointing years, chief marketing officers (CMOs) are finally seeing marked improvement within the industry. Comments

Why Don't People Click on Mobile Advertisements?

mobileads Aug 25, 2014 - In a recent Nielsen study that explored why people choose not to click on a mobile ad, users cited apathy as the number one reason. What can marketers do to change this? Comments

App Marketing Costs Continue to Rise

mobile-apps Jul 31, 2014 - According to app marketing technology company Fiksu, the cost of app marketing reached new heights this summer and it's likely to keep climbing. How should marketers deal with these rising costs? Comments

Mobile Wallets Drive 40 Percent of Payment Activity

mobilesmartphones Jul 17, 2014 - Studies from Nielsen, PayPal, and the Federal Reserve Bank show the increasing number of people who make mobile payments and the various ways in which they do so. Comments

Owned Editorial Content Claims Majority of Media Spend on Mobile [Study]

content Jun 26, 2014 - A recent report from Sharethrough shows that branded editorial content on owned sites has attracted the lion’s share, almost 70 percent, of editorial media spend. Comments

Social Ad Revenues to Hit $15 Billion by 2018 [Study]

social-mediaw May 19, 2014 - Within the next five years, U.S. social advertising revenues will reach $15 billion, with native and mobile leading the way. Comments

ShareThis Calculates Cash Value of a Share

shutterstocksharthis Apr 30, 2014 - Shares and recommendations add to the bottom line, while a "fabulous" review from a stranger trumps a "meh" from Mom. Comments

U.S. Internet Ad Revenues Soar to a Record $42.8 Billion

internetmarketing Apr 14, 2014 - An new report from the Interactive Advertising Bureau reveals a record high for U.S. Internet ad revenues in 2013. Comments

Over 70 Percent of Marketers Fail to Target Consumers With Behavioral Data [Study]

behavioral-data-targeting Mar 27, 2014 - A recent study conducted by Razorfish and Adobe reveals that the majority of marketers lack the ability to tackle behavioral data. Comments

Nielsen: APAC Leads Global Ad Spend in Q3 2013

asia-pacific-map3 Jan 24, 2014 - Nielsen released advertising expenditure trends in Q3 2013, showing growth in Asia Pacific and a slight decline in North America. Comments

Nielsen: 73% of Brand Tweeters Also Tweet About TV

nielsen18 Jan 17, 2014 - Nielsen's analysis reveals that among 7.6 million Twitter users who tweeted about brands from August to October last year, 5.5 million tweeted about TV as well. Comments

U.S. Online Ad Revenues Soar 15% to $10.69B in Q3 2013

ads-q3-iab Dec 23, 2013 - Revenue from online ads in the U.S. soared by 15 percent from a year earlier to $10.69 billion in the third quarter. Comments

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