Marketing News & Expert Advice
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UK & Europe
50K TV Viewers Shazam Ads for Pepsi, Cadbury in UK
Shazam TV impressions sell by flat fee or run $0.25 to $0.40 CPM plus TV buy.
AOL Ad Revenues Grow by 5%, But Domestic Display Falls
Company stresses video and rich media ad offerings amid disappointing U.S. ad growth.
Nutella Says Facebook Ads Outperformed TV
Brand incorporates social ads into traditional marketing mix model for campaign in Germany.
European DAA And Privacy Ad Icon Coming Soon
Behavioral icon will move to Canada, too, and possibly Australia and South America.
French Data Protection Regulator Queries Google
Data privacy authorities submit 69 questions to search giant.
U.S. and E.U. Stress Plans for Global Privacy Protection
Leaders gathered today in Brussels and Washington, D.C. to discuss goals for a global privacy framework.
Europe Increases Pressure on Online Ad Industry
Letter from EU privacy group to IAB Europe adds another wrinkle to developing story.
European Data Protection Chief Warns Google
Viviane Reding concerned by search giant's policy changes
European Regulators Call Google Privacy Changes Unlawful
More concerns raised with radical privacy changes from search giant
Buddy Media Buys British Facebook Ads Developer
Brighter Option buy includes expertise in global campaigns via social media.
ICO Investigating Google Over Browser Privacy Claims
Data watchdog once again in discussions with search giant
Microsoft to Sell Skype Ads Overseas
U.S. Skype inventory became available when the acquisition closed, but it has done so more slowly in foreign markets.
AKQA's James Hilton: Why France Is a Digital Tastemaker
AKQA's new Paris office has plans for a staff of 40 to 50. Why now?
Google to EU Privacy Watchdogs: You Can't Stop Us
Despite a request to suspend privacy policy plans, Google said it would proceed with its agenda.
Publicis Bolsters Digital in France With Mediagong
Indie acquisition should help Publicis hit its digital revenue target.
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