If most media outlets covering the presidential campaigns had anything to say about it, Facebook, YouTube, blogs, and other social media phenomena would get all the credit for making 2008 the most digital election ever. But that's only half the Web story. Many of the campaigns used a far more measurable online campaign tactic: paid online advertising.
If most media outlets covering the presidential campaigns had anything to say about it, Facebook, YouTube, blogs, and other social media phenomena would get all the credit for making 2008 the most digital election ever. But that's only half the Web story. Many of the campaigns used a far more measurable online campaign tactic: paid online advertising. Throughout the election season, Campaign '08 author Kate Kaye closely followed the paid efforts of the campaigns, observing their display and search advertising, how they bought online media, where they targeted their ads, what the goals were, and how much they spent. Coupling her extensive research with information gleaned from campaign insiders, Kaye tells the story of the most advanced political digital marketing campaigns in history.
Few people can say they've followed digital political advertising since 2002, but Kate Kaye is one. Today Kate is a trusted source on the topic, discussing it at speaking engagements and in interviews for television, radio, print, and digital media outlets. In her current role as Senior News Editor at ClickZ, Kate created the publication's section dedicated to covering the digital marketing and advertising components of the 2008 presidential campaigns. Kate was Associate Editor and contributing writer for Personal Democracy Forum in 2005, where she covered the emerging technology sector serving political campaigns and issue advocacy groups.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.