A reference guide to optimizing your Web pages for search engines.
On-page optimization may not have the rank-boosting power it had in the '90s. But it's the bedrock of a solid SEO (define) campaign.
Many companies use a content management system (CMS) to deliver content to their Web site. And many systems are inherently search engine crawler unfriendly. So I asked the team of experts I work with to help me create a reference guide to the anatomy of a crawler friendly Web page.
What Should Go in the Head of the Document?
What Should Go in the Body of the Document?
What Order Should HTML Tags Be In?
Should You Use Country/Language Tags?
Is a Canonical Tag Necessary?
What About Page Weight/Size?
How Much Text?
What About CSS Formatting?
Of course, this isn't an exhaustive list. You may have tracking code for your analytics package in the body and other additions. But if you're new to the game, it should help you get off the ground.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
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Mike Grehan is Publisher of Search Engine Watch and ClickZ and Producer of the SES international conference series. He is the current president of global trade association SEMPO, having been elected to the board of directors in 2010.
Formerly, Mike worked as a search marketing consultant with a number of international agencies, handling such global clients as SAP and Motorola. Recognized as a leading search marketing expert, Mike came online in 1995 and is author of numerous books and white papers on the subject. He is currently in the process of writing his new book "From Search To Social: Marketing To The Connected Consumer" to be published by Wiley in 2013.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
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