A reference guide to optimizing your Web pages for search engines.
On-page optimization may not have the rank-boosting power it had in the '90s. But it's the bedrock of a solid SEO (define) campaign.
Many companies use a content management system (CMS) to deliver content to their Web site. And many systems are inherently search engine crawler unfriendly. So I asked the team of experts I work with to help me create a reference guide to the anatomy of a crawler friendly Web page.
What Should Go in the Head of the Document?
What Should Go in the Body of the Document?
What Order Should HTML Tags Be In?
Should You Use Country/Language Tags?
Is a Canonical Tag Necessary?
What About Page Weight/Size?
How Much Text?
What About CSS Formatting?
Of course, this isn't an exhaustive list. You may have tracking code for your analytics package in the body and other additions. But if you're new to the game, it should help you get off the ground.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Mike Grehan is currently CMO & managing director at Acronym where he is responsible for directing thought leadership programs and cross platform marketing initiatives, as well as developing new, innovative content marketing campaigns.
Prior to joining Acronym, Grehan was global VP, Content, at Incisive Media, publisher of Search Engine Watch and ClickZ, and producer of the SES international conference series. Previously, he worked as a search marketing consultant with a number of international agencies handling global clients such as SAP and Motorola. Recognized as a leading search marketing expert, Grehan came online in 1995 and is the author of numerous books and white papers on the subject and is currently in the process of writing his new book “From Search To Social: Marketing To The Connected Consumer” to be published by Wiley later in 2014.
In March 2010 he was elected to SEMPO’s board of directors and after a year as VP he then served two years as president and is now the current chairman.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT