A reference guide to optimizing your Web pages for search engines.
On-page optimization may not have the rank-boosting power it had in the '90s. But it's the bedrock of a solid SEO (define) campaign.
Many companies use a content management system (CMS) to deliver content to their Web site. And many systems are inherently search engine crawler unfriendly. So I asked the team of experts I work with to help me create a reference guide to the anatomy of a crawler friendly Web page.
What Should Go in the Head of the Document?
What Should Go in the Body of the Document?
What Order Should HTML Tags Be In?
Should You Use Country/Language Tags?
Is a Canonical Tag Necessary?
What About Page Weight/Size?
How Much Text?
What About CSS Formatting?
Of course, this isn't an exhaustive list. You may have tracking code for your analytics package in the body and other additions. But if you're new to the game, it should help you get off the ground.
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Mike Grehan is currently chief marketing officer and managing director at Acronym, where he is responsible for directing thought leadership programs and cross-platform marketing initiatives, as well as developing new, innovative content marketing campaigns.
Prior to joining Acronym, Grehan was group publishing director at Incisive Media, publisher of Search Engine Watch and ClickZ, and producer of the SES international conference series. Previously, he worked as a search marketing consultant with a number of international agencies handling global clients such as SAP and Motorola. Recognized as a leading search marketing expert, Grehan came online in 1995 and is the author of numerous books and white papers on the subject and is currently in the process of writing his new book From Search to Social: Marketing to the Connected Consumer to be published by Wiley later in 2014.
In March 2010 he was elected to SEMPO's board of directors and after a year as vice president he then served two years as president and is now the current chairman.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT