Good times bring serious issues to agencies.
Let me risk stating the obvious: our industry is booming. At this point, it's likely all you have to do is answer the phone and the person on the other end wants you to help them with their online advertising. Clients are banging down your door. What can be bad about that? Nothing, so long as you're managing your growth. These good times are good, no doubt about it. But there are also some serious issues an agency can run into if you're not careful.
If you haven't already, you'll likely be running (sooner rather than later) into challenges associated with growing your agency. I've got a few thoughts and recommendations about how you might want to approach managing your agency's growth.
This is by no means a comprehensive list. Nor is it rocket science. We just need to be reminded of these things from time to time. It's important for the continued growth and long-term good fortune of our industry, our agencies, our employees, and, of course, the work.
I've said it before -- heck, I'll tell it to pretty much anybody who will listen -- this is a great time to be in this industry. If you have interesting approaches to the challenges we face, in terms of managing your agency's growth or any other aspect of our industry, I'd love to hear them. And, as a friend of mine in the industry says,"Be great!"
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
December 9, 2014
1:00pm ET/10:00am PT