Good times bring serious issues to agencies.
Let me risk stating the obvious: our industry is booming. At this point, it's likely all you have to do is answer the phone and the person on the other end wants you to help them with their online advertising. Clients are banging down your door. What can be bad about that? Nothing, so long as you're managing your growth. These good times are good, no doubt about it. But there are also some serious issues an agency can run into if you're not careful.
If you haven't already, you'll likely be running (sooner rather than later) into challenges associated with growing your agency. I've got a few thoughts and recommendations about how you might want to approach managing your agency's growth.
This is by no means a comprehensive list. Nor is it rocket science. We just need to be reminded of these things from time to time. It's important for the continued growth and long-term good fortune of our industry, our agencies, our employees, and, of course, the work.
I've said it before -- heck, I'll tell it to pretty much anybody who will listen -- this is a great time to be in this industry. If you have interesting approaches to the challenges we face, in terms of managing your agency's growth or any other aspect of our industry, I'd love to hear them. And, as a friend of mine in the industry says,"Be great!"
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT