Does the mergence of this new engine mean you have to totally adapt your SEO strategies? Fifteen tips for using Bing, plus additional resources.
MSN is calling it "the sound of found." I call it the sound of Web site owners and online marketers scrambling to figure out what this means for their search strategies. Does the emergence of this new engine mean you have to adapt your SEO (define) strategies? Are there certain things you should keep in mind when optimizing specifically for Bing?
I was curious to find this answer, so I did some investigation, leveraging both MSN/Bing content as well as observations and findings from fellow search professionals, and here's what I came up with.
Summary of Overall Findings
From the Horse's Mouth
It must be said that MSN maintains that you cannot manipulate your rankings in the organic search results:
That said, MSN offers quite a few Web sites and tools to help site owners ensure their sites are well positioned for indexing within the engine. Bing Webmaster Center provides lots of helpful documentation and tools, including technical and content guidelines similar to Google's Webmaster Tools.
The Webmaster Center Tools offer some unique features that I haven't seen elsewhere, including Product Upload, which allows site owners to upload and publish their products and offers for free so that they appear in the product search.
There's also a Webmaster blog, which contains a useful section on search marketing. In particular the following posts are helpful:
As part of the Webmaster Center, Bing offers "Guidelines to Successful Indexing" to help Web site owners ensure that the MSNBot can index all of their content.
None of these suggestions are really new per se, but it does give us a sense of Bing's key areas of interest.
Ultimately, successful SEO with Bing isn't going to be much different than with any other SEO strategies. That said, hopefully these tips have made you aware of Bing resources that you can use to help increase your visibility in Bing.
For more information, check out:
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!
Julie is a member of the senior strategy team at Klick Health, focused on online media and digital. Julie initially established and led the media practice at Klick for several years, relinquishing leadership to expand beyond media into additional digital tactics. She brings a wealth of experience in search marketing, digital media, and all facets of digital strategy to bear, helping Klick's clients develop innovative digital solutions. As her role has evolved, so have her contributions to ClickZ, which she has been writing for since 2007.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT