Does the mergence of this new engine mean you have to totally adapt your SEO strategies? Fifteen tips for using Bing, plus additional resources.
MSN is calling it "the sound of found." I call it the sound of Web site owners and online marketers scrambling to figure out what this means for their search strategies. Does the emergence of this new engine mean you have to adapt your SEO (define) strategies? Are there certain things you should keep in mind when optimizing specifically for Bing?
I was curious to find this answer, so I did some investigation, leveraging both MSN/Bing content as well as observations and findings from fellow search professionals, and here's what I came up with.
Summary of Overall Findings
From the Horse's Mouth
It must be said that MSN maintains that you cannot manipulate your rankings in the organic search results:
That said, MSN offers quite a few Web sites and tools to help site owners ensure their sites are well positioned for indexing within the engine. Bing Webmaster Center provides lots of helpful documentation and tools, including technical and content guidelines similar to Google's Webmaster Tools.
The Webmaster Center Tools offer some unique features that I haven't seen elsewhere, including Product Upload, which allows site owners to upload and publish their products and offers for free so that they appear in the product search.
There's also a Webmaster blog, which contains a useful section on search marketing. In particular the following posts are helpful:
As part of the Webmaster Center, Bing offers "Guidelines to Successful Indexing" to help Web site owners ensure that the MSNBot can index all of their content.
None of these suggestions are really new per se, but it does give us a sense of Bing's key areas of interest.
Ultimately, successful SEO with Bing isn't going to be much different than with any other SEO strategies. That said, hopefully these tips have made you aware of Bing resources that you can use to help increase your visibility in Bing.
For more information, check out:
Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!
Julie is a member of the senior strategy team at Klick Health, focused on online media and digital. Julie initially established and led the media practice at Klick for several years, relinquishing leadership to expand beyond media into additional digital tactics. She brings a wealth of experience in search marketing, digital media, and all facets of digital strategy to bear, helping Klick's clients develop innovative digital solutions. As her role has evolved, so have her contributions to ClickZ, which she has been writing for since 2007.
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
October 23, 2014
1:00pm ET/10:00am PT