Do you need the new book "Social Media Metrics"? Here are some straightforward facts to help you decide.
ClickZ attracts a sophisticated audience. If you're like three-fourths of online marketing sophisticates, you don't need my new book "Social Media Metrics: How to Measure and Optimize Your Marketing Investment" which starts shipping from places like Amazon, Barnes & Noble, and Borders.
If you're like me, you want to know the main point of the book right up front so you can:
I tend to fall into category three more often than not. Don't get me wrong, Steve Krug's "Don't Make Me Think" is a wonderful book. But if you understand the title, you have what you need to design a great Web site. "The Long Tail"? Yep, I get it.
So, what is my latest about and do you need it? Here's the whole book in a nutshell:
Now that you know what the book is about, you might not need to read it. But here's a thought. Give it to your boss. And her boss. It will give them a sense that this weird, shiny new toy that they don't understand has business value that can be quantified. Then you can start the conversation inside your company.
And finally - yes, there is a business application for Chatroulette, but it came out after the book was printed so it's not in the book at all. And by the time I write the next one, it'll be obvious to everybody.
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Jim Sterne is an international consultant who focuses on measuring the value of the Web as a medium for creating and strengthening customer relationships. Sterne has written eight books on using the Internet for marketing, is the founding president and current chairman of the Digital Analytics Association and produces the eMetrics Summit and the Media Analytics Summit.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
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1:00pm ET/10:00am PT