The moral of the story is that reviewing the basics doesn't hurt anyone. If you have it all figured out, this article is not for you. But if you're ready for a brief refresher, here it is.
Whenever we write an article in which we revisit some of the basic standards of Web site development, online relationship building, or some other topic, we get lambasted by readers who find the basics insulting. After all, we're professionals, right?
But it's like people who first join a gym. The fitness instructor is careful to teach proper form, and the student is careful when doing her crunches. Proper form ensures that the exercise achieves the desired result, and it prevents injury. Then you see these people at the gym who have been going for years. When they joined, they went through the training. But now there they are, struggling with traditional sit-ups, doing them as fast as they can. Or look at those people on the StairMaster, leaning forward and hugging the monitor in front. What are they doing to improve their fitness? Not much!
So the moral of the story is that reviewing the basics doesn't hurt anyone. If you have it all figured out, this article is not for you. But if you're ready for a brief refresher, here it is.
Actually, the inspiration for these pointers comes from our friend Dawn, who is not in the dot-com world but who uses the Internet extensively for research in her career and personal life.
It is difficult for the Internet audience to ascertain whether your business is strong or on its way out. Making sure your site is fully updated is the easiest way to send the message that despite the Internet fatalities of late, your site or business is fully present.
The bottom line is that all the press releases and desperate PR in the world won't make up for a sloppy online presence and inattention to detail.
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Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT