Staying on top of the latest online marketing trends requires an extraordinary amount of time and resources. Because of that, our team at ClickZ -- under the leadership of Mike Grehan -- is committed to building upon our 13-year legacy as a central source for in-depth news, stats, commentary, best practices, and how-to's in online marketing.
We kicked off the new year with the addition of Christopher Heine as staff writer for ClickZ News, and Caitlin Rossman, copy editor. Chris comes to ClickZ from MarketingSherpa; Caitlin -- who goes by Caitie -- previously worked at "The New York Post." Their contributions will build on the solid reporting being undertaken by Zachary Rodgers, Kate Kaye, and Jack Marshall on ClickZ's news team.
Look for ClickZ to play a bigger role in offline events, too. Kate, for instance, will serve as a moderator of a panel discussion, "NYC Mayor's Race '09: The Social Media Impact A Discussion with Bloomberg's Digital Media Strategist," during Social Media Week in New York City.
ClickZ Experts, columns written by and for online marketers, got a big boost with the addition of 16 marketing professionals, including nine from our sister site, Search Engine Watch. (And no worries die-hard search marketers: Search Engine Watch -- led by my colleague Jonathan Allen -- is evolving to become a collaborative business network of SEM practitioners and journalists who will share instantly actionable how-to's coupled with news and commentary.)
To better serve your online marketing needs, here's a who's who of the newest of the 40 online marketing thought leaders sharing their advice and insights on ClickZ.
Social Marketing and Social Commerce
In the column, "Social Commerce," that launches next month, Bazaarvoice CMO Sam Decker will examine how brands can tap customer insights about products and services into a strategy that directly impacts a company's bottom line. The author of two books on word-of-mouth marketing, Sam will be drawing from his experiences at Dell.com and his current company to help you bring value to consumers and your business.
What's more, Liana "Li" Evans, director of social media for Serengeti Communications, and Erik Qualman, global vice president, online marketing, for EF Education, will bring their social media chops to ClickZ's "Social Media Marketing" column. Li is also owner/editor at SearchMarketingGurus.com, while Erik is the author of the book, "Socialnomics." Continuing as a contributor to that column is Dave Evans, consulting director with 2020Social, based in New Delhi, India, and author of "Social Media Marketing: An Hour a Day."
Search Marketing: Get Integrated
While search marketing accounts for nearly half of all online marketing expenditures, smart marketers know that the most effective campaigns tap offline and online channels. With that in mind, these experienced pros will be sharing their search marketing expertise:
The Renaissance Men of Online Marketing
If you think topics like online marketing analytics or conversions are a bore, you haven't caught up yet with Jim Sterne, godfather of Web analytics, or Tim Ash, an Internet marketing entrepreneur. These pros are not only great marketers -- they are also fantastic writers who clearly spell out what online marketers should know to improve their results.
And There's More
Look for thought leadership in other online marketing disciplines, such as e-mail and behavioral marketing and marketing apps. Look for these pros to complement our coverage:
To usher in the new decade, look for other -- even bigger and long awaited -- changes at ClickZ that include a new interactive publishing platform and increased coordination with Search Engine Watch, our sister publication, and the Search Engine Strategies conference group. Stay tuned!
As always, please let us know here what you think, including what topics you'd like to see us cover in coming weeks and months.
Meet Your Favorite ClickZ Contributors
Many of ClickZ's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Jeremy Hull, Lisa Raehsler, Andrew Goodman, Bryan Eisenberg, Mathew Sweezey, Aaron Kahlow, Stephanie Miller, Simms Jenkins, Jeanne S. Jennings, Dave Hendricks and more!
Anna Maria Virzi, ClickZ's executive editor from 2007 until 2012, covered Internet business and technology since 1996. She was on the launch team for Ziff Davis Media's Baseline and also worked at Forbes.com, Web Week, Internet World, and the Connecticut Post.
March 19, 2014