Marketers are continually challenged to grow their lists; yet their best acquisition source -- their own site registration pages -- often aren't optimized to be fully effective.
Although consumers are generally willing to share basic information about themselves, such as email addresses, at least a third abandoned online purchases because the site required registration prior to the purchase, according to a Jupiter Research survey. Such a tactic may be necessary for content-oriented transactions, like news sites. Yet forcing a consumer to register appears to limit online transactions' full revenue potential.
To maximize registration and opt-in page effectiveness, consider embracing the following tactics:
Enlisting some of these slight modifications can help drive your newsletter registration conversion even higher. Let me know how it works out.
Meet David at Search Engine Strategies in New York City, February 28-March 3.
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For more than 20 years, David has been an industry proponent. Direct Magazine said David is "one of the most influential experts in email marketing, if not the most influential." Co-author of "Email Marketing An Hour A Day," David has held senior level positions at Forrester and JupiterResearch, Apple, Anthropologie, MacWarehouse, Proteam, and retailers that dotted the early days of CompuServe. David advises many industry organizations including the OTA, DMA, eec, and has been a contributor to the Weekend Today Show on NBC. Learn more about connected marketing and download free research with registration here. Follow David on Twitter @emaildaniels and learn more at www.relevancygroup.com.