What's making online marketers happy, and what's keeping them up at night.
Last week, Emma Coker, one our media directors, attended an iMedia Summit, a forum that gives media practitioners a chance to gather and learn, to exchange ideas and network.
As soon as Coker got back, I wanted an update on what she learned. "What are people in our industry talking about right now?" I asked.
As you can imagine, there's a lot of excitement about our industry. And why not? It's being taken seriously. Budgets are being redirected to interactive. Innovation occurs every day. It's easy to get excited. But even with that excitement, there are concerns. Growing pains, if you will.
Here are some topics Coker tells me are on the minds of the top interactive marketers in America:
This certainly isn't an exhaustive list of things on marketers' minds. Coker came back from the event with three pages of notes. So depending on the feedback I get on this list, I may discuss some other things she heard.
What are you hearing? If there are topics you hear about, things that are important to you and that may be important to the industry, let me know. It may show up in a future column.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 23, 2014