Need to measure your visitors' attitudes? A new survey tool from Omniture makes it easier to analyze both behavioral and attitudinal information.
Omniture recently announced a new survey offering, Omniture Survey, that allows companies to quickly and easily launch surveys.
Over the past few years, Omniture has moved far outside of its roots in behavioral data (Web analytics) with its acquisition of testing and targeting tools. One thing the company has been missing is the all-important attitudinal measurement to really understand site visitors. Over the years, Omniture has made it easier to tie different data types through its Genesis tool, but having its own offering is a huge next step.
Why is this so important? There are a few key reasons:
Omniture continues to help marketers truly maximize the value of their Web channel. In the case of Omniture Survey, it's enabling marketers to identify opportunities to improve their business. Kudos to Omniture. I look forward to seeing the full integration of surveys across all of its tool sets and whatever else it's thinking of bringing to the table next!
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As President of the Americas at POSSIBLE, Jason is responsible for leading the long-term stability and growth of the region. With more than 20 years experience in digital strategy, he is a long-time advocate of using data to inform digital strategies to help clients attract, convert, and retain customers. Jason supports POSSIBLE's clients and employees in driving new engagements and delivering great work that works. He is the co-author of Actionable Web Analytics: Using Data to Make Smart Business Decisions.
Follow him on Twitter @JasonBurby.
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