Omniture recently announced a new survey offering, Omniture Survey, that allows companies to quickly and easily launch surveys.
Over the past few years, Omniture has moved far outside of its roots in behavioral data (Web analytics) with its acquisition of testing and targeting tools. One thing the company has been missing is the all-important attitudinal measurement to really understand site visitors. Over the years, Omniture has made it easier to tie different data types through its Genesis tool, but having its own offering is a huge next step.
Why is this so important? There are a few key reasons:
Omniture continues to help marketers truly maximize the value of their Web channel. In the case of Omniture Survey, it's enabling marketers to identify opportunities to improve their business. Kudos to Omniture. I look forward to seeing the full integration of surveys across all of its tool sets and whatever else it's thinking of bringing to the table next!
Meet Your Favorite ClickZ Contributors
Many of ClickZ's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Jeremy Hull, Lisa Raehsler, Andrew Goodman, Bryan Eisenberg, Mathew Sweezey, Aaron Kahlow, Stephanie Miller, Simms Jenkins, Jeanne S. Jennings, Dave Hendricks and more!
As president of the Americas regions for the digital agency POSSIBLE, Jason is responsible for leading the long-term stability and growth of the region. Jason has 20-plus years experience in digital strategy. He is a long-time advocate of using data to inform digital strategies to help clients attract, convert, and retain customers. Jason supports our clients and employees in driving new engagements and delivering great work that works.
Jason speaks frequently about helping marketers take advantage of data to make smarter business decisions and improve the success of their organizations. He is the co-author of Actionable Web Analytics: Using Data to Make Smart Business Decisions.
Follow him on Twitter @JasonBurby.
March 19, 2014