Need to measure your visitors' attitudes? A new survey tool from Omniture makes it easier to analyze both behavioral and attitudinal information.
Omniture recently announced a new survey offering, Omniture Survey, that allows companies to quickly and easily launch surveys.
Over the past few years, Omniture has moved far outside of its roots in behavioral data (Web analytics) with its acquisition of testing and targeting tools. One thing the company has been missing is the all-important attitudinal measurement to really understand site visitors. Over the years, Omniture has made it easier to tie different data types through its Genesis tool, but having its own offering is a huge next step.
Why is this so important? There are a few key reasons:
Omniture continues to help marketers truly maximize the value of their Web channel. In the case of Omniture Survey, it's enabling marketers to identify opportunities to improve their business. Kudos to Omniture. I look forward to seeing the full integration of surveys across all of its tool sets and whatever else it's thinking of bringing to the table next!
Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.
As President of the Americas at POSSIBLE, Jason is responsible for leading the long-term stability and growth of the region. With more than 20 years experience in digital strategy, he is a long-time advocate of using data to inform digital strategies to help clients attract, convert, and retain customers. Jason supports POSSIBLE's clients and employees in driving new engagements and delivering great work that works. He is the co-author of Actionable Web Analytics: Using Data to Make Smart Business Decisions.
Follow him on Twitter @JasonBurby.
Hong Kong, 20-21 January
Singapore, 5-6 March
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
January 29, 2015
1:00pm ET/10:00am PT