Home  › Media › Video

What Does the New iPhone Mean for Video?

  |  June 23, 2009   |  Comments

Apple's iPod, iTunes, and iPhone App Store were game-changers. Will Apple's 3G S do the same for mobile video?

Before I bought a FLIP Mino HD two weeks ago, more than one person suggested I wait and just get the iPhone 3G S that became available last week. As posited in this blog post -- the iPhone is good enough.

The 3G S is the first iPhone that will allow you to shoot a video, edit it, and share it with others. The wildly popular tech blog engadget was very much taken by the video features, writing, "Video recording on the iPhone 3G S is really quite impressive, and there are two reasons why. For starters, the phone handles pretty fantastic looking VGA video at 30 frames per second, which makes for not just passable mobile video, but usable mobile video."

This is a giant step for possibly a million different reasons. I won't bother to count them, but follow me on this. First, Apple put portable music on the map with a business model. Before Apple came out with its iPod and iTunes, just about everybody had been screaming for years about the difficulties of doing digital music. Apple had a vision for how to serve music fans, developed a compelling product, and delivered it to millions of people -- selling billions of songs in the process.

Then there's this little thing called the App Store, which reinvented how people use their phones. The store has launched cottage industries with everything under the sun including productivity apps, gaming apps, and marketing apps such as the Zippo lighter or the Coca-Cola Spin-the-Bottle iPhone App.

Which brings us back to why iPhone 3G S (the "S" is for Speed) may actually serve as the tipping point for bringing a sustainable business model to mobile video. I don't know exactly what shape the newly empowered iPhonerati video world will be, but I do know a few things.

If history is any guide, a few individuals will make money from either creating content or tools for the iPhone video world. A handful of companies will seize upon the aspirations and talents of newly empowered video users and they, too, will make money by offering services and content. Significantly more video will consumed, leading to more ads being served against that video. If that happens, a business model for online video will emerge -- or at least allow for more learning. And perhaps most importantly are the numbers. Apple reported it sold more than one million iPhone 3G S over three days since it first becoming available Friday, representing an increase in the number of mobile video users. This should spark interest from all corners of the video world.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Todd Krieger

Todd Krieger is a creative thinker, a connector, and a believer in the power of a good idea. He likes playing among the diverse, and sometimes converging, worlds of publishing, entertainment, technology, and advertising and figuring out how best to leverage each for the benefit of the other.

His bona fides include stints at Microsoft, Yahoo, and Denuo (a boutique consultancy within Publicis). In that time he's produced hundreds of hours of award-winning interactive TV content, including NCAA Final Four Interactive and CSI Interactive. He also relaunched the broadway.yahoo.com vertical in tandem with American Express and helped bring to market the Internet's number one gossip site, omg.yahoo.com. While at Denuo, he worked with "The New York Times," Fox.com, and Condé Nast on how to transition their core print and broadcast assets into the digital world.

Todd has spoken around the world on issues of copyright, technology, and interactivity and has been published in "The New York Times," "Wired," "Premiere," "SPIN," and elsewhere. His book, "The Portable Pundit : A Crash Course in Cocktail Party Conversation" can still be found on Amazon. He lives in Venice, California.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...