Labor Day's over (although most of us labored all summer long). Susan tells us how this summer's lessons can be applied to work ahead.
Tomorrow is a dark day in my children's lives. After 10 weeks of sitting gap-mouthed in front of the television, they will find the remote actually has an "off" button. Tomorrow, school begins.
Where did the summer go? I'm thinking this one belongs somewhere in the category of "could have been better, but could have been a lot worse." In any event, it was a time that gave us plenty of food for thought, especially those of us involved in online communications.
During this hot, long summer there were plenty of lessons. And to think school has only just begun. Imagine how smart we'll be by winter vacation.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
Susan Solomon is the executive director of marketing and public relations for Memorial Health Services, a five-hospital health system in Southern California. In this capacity, she manages promotional activities for both traditional and new media. Susan is also a marketing communications instructor at the University of California, Irvine; California State University, Fullerton; and the University of California, Los Angeles.
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