Labor Day's over (although most of us labored all summer long). Susan tells us how this summer's lessons can be applied to work ahead.
Tomorrow is a dark day in my children's lives. After 10 weeks of sitting gap-mouthed in front of the television, they will find the remote actually has an "off" button. Tomorrow, school begins.
Where did the summer go? I'm thinking this one belongs somewhere in the category of "could have been better, but could have been a lot worse." In any event, it was a time that gave us plenty of food for thought, especially those of us involved in online communications.
During this hot, long summer there were plenty of lessons. And to think school has only just begun. Imagine how smart we'll be by winter vacation.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Susan Solomon is the executive director of marketing and public relations for Memorial Health Services, a five-hospital health system in Southern California. In this capacity, she manages promotional activities for both traditional and new media. Susan is also a marketing communications instructor at the University of California, Irvine; California State University, Fullerton; and the University of California, Los Angeles.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT