Labor Day's over (although most of us labored all summer long). Susan tells us how this summer's lessons can be applied to work ahead.
Tomorrow is a dark day in my children's lives. After 10 weeks of sitting gap-mouthed in front of the television, they will find the remote actually has an "off" button. Tomorrow, school begins.
Where did the summer go? I'm thinking this one belongs somewhere in the category of "could have been better, but could have been a lot worse." In any event, it was a time that gave us plenty of food for thought, especially those of us involved in online communications.
During this hot, long summer there were plenty of lessons. And to think school has only just begun. Imagine how smart we'll be by winter vacation.
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Susan Solomon is the executive director of marketing and public relations for Memorial Health Services, a five-hospital health system in Southern California. In this capacity, she manages promotional activities for both traditional and new media. Susan is also a marketing communications instructor at the University of California, Irvine; California State University, Fullerton; and the University of California, Los Angeles.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT