What we've learned, and where we're going.
Cheers to a new year and another chance for us to get it right. --Oprah Winfrey
I can't believe over a year has passed since I started writing about behavioral targeting, and it's more than two years since my first "official" behavioral-targeted campaign. Although it feels like a lot has happened in a year, in reality a lot has remained the same. The biggest difference are the number of new vendors that now offer some form of behavioral targeting, which unfortunately has led to more confusion and stagnation. As we decompress from the holidays, let's therefore reflect on what have we have learned in 2006 and where we are going in the New Year?
What Have We Learned?
Where Do We Go From Here?
Are we ready?
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Based in New York, Anna Papadopoulos has held several digital media positions and has worked across many sectors including automotive, financial, pharmaceutical, and CPG.
An advocate for creative media thinking and an early digital pioneer, Anna has been a part of several industry firsts, including the first fully integrated campaign and podcast for Volvo and has been a ClickZ contributor since 2005. She began her career as a media negotiator for TBS Media Management, where she bought for media clients such as CVS and RadioShack. Anna earned her bachelor's degree in journalism from St. John's University in New York.
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