Four games with potential industry opportunities for marketers.
It's that time of year when I become inundated with phone calls, e-mails, letters, text messages, tweets, and any other form of communication you can think of, all asking the same question: what video game should I buy this holiday season? Depending on how early in the morning it is, I either instantly go into my rant on the latest game I've been playing, such as "Gears of War 2," "Mirror's Edge," or "James Bond: Quantum of Solace" or send them a link to the latest Web site holiday game guide list. After answering the last request for holiday gaming goodness from a friend, I thought it might be helpful to provide recommendations for marketers looking to update their gaming prowess before going into the New Year.
However, before I get started, a couple disclaimers:
Onto the goodness, in alphabetical order:
If you're looking to utilize this holiday season to get the latest games, be sure to take down a few notes from this guide before braving the busy shopping locations.
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Matt Story is director of Play, a division of Denuo. He oversees the West Coast operation, maintaining key publishing and gaming industry contacts for the agency. With expertise and perspective from both the client and the agency side, he brings to bear dual strengths: interactive and videogame advertising and how they can transcend and evolve a client brand.
Matt and his team develop unique gaming integration programs on behalf of General Motors, Procter & Gamble, Miller, and others. In March 2007, he played an integral role in the 2007 Pontiac Virtual NCAA Final 4 tournament, powered by videogame "College Hoops 2K7."
Before joining Play, Matt was interactive marketing manager across P&G's antiperspirants/deodorants category. During his four-year tenure, he managed the creation of the first P&G blog, which supported the launch of Secret Sparkle Body Spray. He also led innovative development with the Old Spice brand's in-game integrations in multiple key videogame titles. To hear more from Matt and the various creative minds at Denuo, visit Denuology for their unfiltered perspective on the world at large.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT