Four games with potential industry opportunities for marketers.
It's that time of year when I become inundated with phone calls, e-mails, letters, text messages, tweets, and any other form of communication you can think of, all asking the same question: what video game should I buy this holiday season? Depending on how early in the morning it is, I either instantly go into my rant on the latest game I've been playing, such as "Gears of War 2," "Mirror's Edge," or "James Bond: Quantum of Solace" or send them a link to the latest Web site holiday game guide list. After answering the last request for holiday gaming goodness from a friend, I thought it might be helpful to provide recommendations for marketers looking to update their gaming prowess before going into the New Year.
However, before I get started, a couple disclaimers:
Onto the goodness, in alphabetical order:
If you're looking to utilize this holiday season to get the latest games, be sure to take down a few notes from this guide before braving the busy shopping locations.
We want to know what you think! Take the ClickZ Network Readership Survey and help us give you more of what you want. It takes only 10 minutes, and you'll have a chance for a cool prize (see site for details).
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
Matt Story is director of Play, a division of Denuo. He oversees the West Coast operation, maintaining key publishing and gaming industry contacts for the agency. With expertise and perspective from both the client and the agency side, he brings to bear dual strengths: interactive and videogame advertising and how they can transcend and evolve a client brand.
Matt and his team develop unique gaming integration programs on behalf of General Motors, Procter & Gamble, Miller, and others. In March 2007, he played an integral role in the 2007 Pontiac Virtual NCAA Final 4 tournament, powered by videogame "College Hoops 2K7."
Before joining Play, Matt was interactive marketing manager across P&G's antiperspirants/deodorants category. During his four-year tenure, he managed the creation of the first P&G blog, which supported the launch of Secret Sparkle Body Spray. He also led innovative development with the Old Spice brand's in-game integrations in multiple key videogame titles. To hear more from Matt and the various creative minds at Denuo, visit Denuology for their unfiltered perspective on the world at large.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
December 9, 2014
1:00pm ET/10:00am PT