Here are projects that deserve your attention this year along with some lower cost variations.
Happy New Year everyone. Let's take stock of where we are. 2009 is thankfully over. Most can agree it was a fairly crappy year if you were a retailer. But we are still here, and it's now 2010. While people are still not ready to spend big bucks like in prerecession times, they are ready to shed their 2009 skins, and you should be ready to do the same.
Let's talk about priorities this year, shall we? Where should you spend your money, and what projects should get the green light in 2010? As I write this I am in Las Vegas for the annual Consumer Electronics Show (CES). If there is anything this conference reminds you of, it's that innovation does not stop, and everyone is looking forward to the future, especially when the present isn't so great.
Here are some projects that deserve your attention this year, along with low-budget variations that are doable on a tight budget.
Above all, don't be afraid of 2010. Lick your wounds, dust yourself off, and get started on optimizing your site's consumer experience. Find ways to increase share-of-wallet by providing more value with bundled offerings, and harness the good will of your work force to all work together to make 2010 a great year.
Comments or thoughts? Things you want to share about your 2010 plans? Leave a comment below.
Until next time...
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Jack Aaronson, CEO of The Aaronson Group and corporate lecturer, is a sought-after expert on enhanced user experiences, customer conversion, retention, and loyalty. If only a small percentage of people who arrive at your home page transact with your company (and even fewer return to transact again), Jack and his company can help. He also publishes a newsletter about multichannel marketing, personalization, user experience, and other related issues. He has keynoted most major marketing conferences around the world and regularly speaks at Shop.org and other major industry shows. You can learn more about Jack through his LinkedIn profile.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT