Here are projects that deserve your attention this year along with some lower cost variations.
Happy New Year everyone. Let's take stock of where we are. 2009 is thankfully over. Most can agree it was a fairly crappy year if you were a retailer. But we are still here, and it's now 2010. While people are still not ready to spend big bucks like in prerecession times, they are ready to shed their 2009 skins, and you should be ready to do the same.
Let's talk about priorities this year, shall we? Where should you spend your money, and what projects should get the green light in 2010? As I write this I am in Las Vegas for the annual Consumer Electronics Show (CES). If there is anything this conference reminds you of, it's that innovation does not stop, and everyone is looking forward to the future, especially when the present isn't so great.
Here are some projects that deserve your attention this year, along with low-budget variations that are doable on a tight budget.
Above all, don't be afraid of 2010. Lick your wounds, dust yourself off, and get started on optimizing your site's consumer experience. Find ways to increase share-of-wallet by providing more value with bundled offerings, and harness the good will of your work force to all work together to make 2010 a great year.
Comments or thoughts? Things you want to share about your 2010 plans? Leave a comment below.
Until next time...
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.
Jack Aaronson, CEO of The Aaronson Group and corporate lecturer, is a sought-after expert on enhanced user experiences, customer conversion, retention, and loyalty. If only a small percentage of people who arrive at your home page transact with your company (and even fewer return to transact again), Jack and his company can help. He also publishes a newsletter about multichannel marketing, personalization, user experience, and other related issues. He has keynoted most major marketing conferences around the world and regularly speaks at Shop.org and other major industry shows. You can learn more about Jack through his LinkedIn profile.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
December 9, 2014
1:00pm ET/10:00am PT