Courting bloggers with an eye toward wedded bliss.
Hurricane Katrina made clear blogs are a useful, if not mission-critical, form of communication. They've earned their keep over the past week, even in an area where communications and Internet connections are compromised.
But let's not oversimplify the analysis with a total blog love-fest. Blogs are transforming our everyday lives, bringing new energy, innovation, and promise to marketing, but they have baggage, too. They're created by humans, so they're hardly perfect. And bloggers are prey to the same temptations that have spoiled the marketing commons before.
How do we court blogs with an eye toward marriage? More important, how do we do it without getting stood up, dumped, burned, or publicly humiliated? Our reputations, after all, are on the line.
Ten Simple Rules for Dating Blogs
There you have it: 10 rules for dating in the blogosphere. I wish you the best of luck.
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Pete Blackshaw, whose professional background encompasses public policy, interactive marketing, and brand management, is executive vice president of strategic services for Nielsen Online, a combination of Nielsen BuzzMetrics, a firm Pete helped cofound, and Nielsen//NetRatings. One of Pete's key focuses is helping brands interpret, manage, and act on consumer-generated media (CGM). A former interactive marketing leader at P&G and founder of consumer feedback portal PlanetFeedback.com, Pete cofounded the Word of Mouth Marketing Association (WOMMA). He authors several blogs, including ConsumerGeneratedMedia.com, and is the author of an upcoming book from Random House, "Satisfied Customers Tell Three Friends, Angry Customers Tell 3000: Running a Business in Today's Consumer-Driven World."
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