A list of companies threatened by new technologies and making big mistakes.
Well, here it is, the beginning of a short holiday week. And if you're like most, you're probably not going to be doing all that much of anything this week, as clients and others put off meetings until after the Thanksgiving holiday. On the other hand, you may be working your butt off trying to keep your job during a recession. Either way, you're probably in need of a break.
So, in honor of decreasing productivity, increasing slack, and looking forward to Thursday's annual gobbler-fest, I present to you the top tech turkeys of 2009 (in no particular order):
I know there are more, but that's enough for now. Never underestimate the stupidity of big companies threatened by new technologies.
However, rather than send you off for the week on a down note, I wanted to end with something positive: a big, hearty "Thank you!" to Twitter CEO Biz Stone. In a recent appearance in London, Stone recognized that "if Twitter becomes 'annoying to users' and that there was 'a sense of being guided by big corporate brother,' the company risks alienating its user base."
Thank you, thank you, thank you...at least somebody out there gets it.
Meet Sean at SES Chicago, December 7-9, 2009 at the Hilton Chicago.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Sean Carton has recently been appointed to develop the Center for Digital Communication, Commerce, and Culture at the University of Baltimore and is chief creative officer at idfive in Baltimore. He was formerly the dean of Philadelphia University's School of Design + Media and chief experience officer at Carton Donofrio Partners, Inc.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
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