Direct marketing tips that translate well to e-mail.
Last week, I was interviewed by another major publication about the similarities between direct marketing and online copywriting.
Talking to my younger-than-me interviewer, I realized that a lot of what I was talking about in regards to proven direct marketing copywriting technique is news to the online generation. Yet, I've seen it all work wonderfully well in e-mail -- increasing revenue and response rates way beyond the norm.
Here's a short rundown of direct marketing tips that translate well to e-mail.
Finally, study up on direct mail techniques. The great thing about direct mail -- vs. regular advertising -- is that it's always been tested and measured. Techniques that have stood the test of time are likely to work. Translate them to your online campaigns and you should see your response rates go way up.
What techniques have you borrowed from other advertising disciplines? Share your best techniques with Karen for a future column.
Join ClickZ Expert Julie Batten for a new Webinar: Should You Outsource Your Online Marketing Services?, Thursday, April 16, 2009, at 1 pm (EDT). Learn why outsourcing your online marketing activities -- including search marketing -- can help you save money and achieve better results.
Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!
Karen Gedney, an award-winning creative director and copywriter, shared her insights as a ClickZ Experts contributor from 2000 through 2009. She was known for her successful track record of achieving high e-mail response rates for Fortune 1000 companies and leading organizations. She died Nov. 16, 2010.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.