Direct marketing tips that translate well to e-mail.
Last week, I was interviewed by another major publication about the similarities between direct marketing and online copywriting.
Talking to my younger-than-me interviewer, I realized that a lot of what I was talking about in regards to proven direct marketing copywriting technique is news to the online generation. Yet, I've seen it all work wonderfully well in e-mail -- increasing revenue and response rates way beyond the norm.
Here's a short rundown of direct marketing tips that translate well to e-mail.
Finally, study up on direct mail techniques. The great thing about direct mail -- vs. regular advertising -- is that it's always been tested and measured. Techniques that have stood the test of time are likely to work. Translate them to your online campaigns and you should see your response rates go way up.
What techniques have you borrowed from other advertising disciplines? Share your best techniques with Karen for a future column.
Join ClickZ Expert Julie Batten for a new Webinar: Should You Outsource Your Online Marketing Services?, Thursday, April 16, 2009, at 1 pm (EDT). Learn why outsourcing your online marketing activities -- including search marketing -- can help you save money and achieve better results.
Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!
Karen Gedney, an award-winning creative director and copywriter, shared her insights as a ClickZ Experts contributor from 2000 through 2009. She was known for her successful track record of achieving high e-mail response rates for Fortune 1000 companies and leading organizations. She died Nov. 16, 2010.
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.