Ten tips for selling a service with a Web site.
Pity the poor consultant. Really.Sure, there are the perks, including the nice briefcase, flashy presentation, and ability to tell others what to do. But there are downsides.
Creating a great Web site isn't easy for knowledge-based consultants, such as accountants, financial experts, lawyers, project consultants, or even public relations professionals. What's to show? A 360-degree picture of your well-groomed staff? A close-up of your Phi Beta Kappa key? Screen shots of your client's big bonus after you helped her turn the company around?
Over the years, we've learned a lot about moving products on the Web (especially from eBay). We now know customers want as many details as possible. They want to see the product and to trust the seller.
Selling a service on the Web isn't much different. Prospective clients want to know as much as possible about your organization. They want a clear conceptual image of the final product. And they want to know they can trust your organization.
Consider the following for your Web site:
It's not always easy to market yourself, but as a consultant, it's your business. Wow those potential clients!
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Susan Solomon is the executive director of marketing and public relations for Memorial Health Services, a five-hospital health system in Southern California. In this capacity, she manages promotional activities for both traditional and new media. Susan is also a marketing communications instructor at the University of California, Irvine; California State University, Fullerton; and the University of California, Los Angeles.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT