All the world's a data chip. And all the men and women merely players.
Can you imagine that there's a seven-year undocumented gap in Shakespeare's career? Today, we would be hard pressed to find a seven-second undocumented gap in the whereabouts of anyone, including long-lost camp friends from 18 years ago. If Shakespeare were alive today, we would be watching his plays (and spoofs of them) on YouTube, preordering "Hamlet" on Amazon based on the recommendation we received because we bought "Henry IV," and adding Ophelia to our friends list on Facebook. Shakespeare would undoubtedly be a rich man with an active loyalty program that would provide his e-mail database with private access to his blog and a retargeting program designed to remind prospects that their signed copy of "Othello" is still waiting for them in their shopping carts.
I'm reentering the advertising world, after a short hiatus that included spending several months on the couch consuming exuberant amounts of media, followed by several months of combing through my wallet for Huggies coupons. For a short period, I was the person that I used to think Mediamark Research made up; the one who spends several hours a day watching television and surfing, blogging, bidding, watching online videos, and googling terms in a schizophrenic panic. All while dropping bits of data along the way. So I've been there and done that and learned a few things about how life is lived on the other side.
Join us for a Consumers and the Influence of Blogs: What It Means for Your Marketing Mix on November 20 at 2 pm EST. Find out how online consumers discover blogs and navigate between them, what kind of opportunity blogs represent for advertisers, and much more!
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Based in New York, Anna Papadopoulos has held several digital media positions and has worked across many sectors including automotive, financial, pharmaceutical, and CPG.
An advocate for creative media thinking and an early digital pioneer, Anna has been a part of several industry firsts, including the first fully integrated campaign and podcast for Volvo and has been a ClickZ contributor since 2005. She began her career as a media negotiator for TBS Media Management, where she bought for media clients such as CVS and RadioShack. Anna earned her bachelor's degree in journalism from St. John's University in New York.
Anna's ideas and columns represent only her own opinion and not her company's.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT