All the world's a data chip. And all the men and women merely players.
Can you imagine that there's a seven-year undocumented gap in Shakespeare's career? Today, we would be hard pressed to find a seven-second undocumented gap in the whereabouts of anyone, including long-lost camp friends from 18 years ago. If Shakespeare were alive today, we would be watching his plays (and spoofs of them) on YouTube, preordering "Hamlet" on Amazon based on the recommendation we received because we bought "Henry IV," and adding Ophelia to our friends list on Facebook. Shakespeare would undoubtedly be a rich man with an active loyalty program that would provide his e-mail database with private access to his blog and a retargeting program designed to remind prospects that their signed copy of "Othello" is still waiting for them in their shopping carts.
I'm reentering the advertising world, after a short hiatus that included spending several months on the couch consuming exuberant amounts of media, followed by several months of combing through my wallet for Huggies coupons. For a short period, I was the person that I used to think Mediamark Research made up; the one who spends several hours a day watching television and surfing, blogging, bidding, watching online videos, and googling terms in a schizophrenic panic. All while dropping bits of data along the way. So I've been there and done that and learned a few things about how life is lived on the other side.
Join us for a Consumers and the Influence of Blogs: What It Means for Your Marketing Mix on November 20 at 2 pm EST. Find out how online consumers discover blogs and navigate between them, what kind of opportunity blogs represent for advertisers, and much more!
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!
Based in New York, Anna Papadopoulos has held several digital media positions and has worked across many sectors including automotive, financial, pharmaceutical, and CPG.
An advocate for creative media thinking and an early digital pioneer, Anna has been a part of several industry firsts, including the first fully integrated campaign and podcast for Volvo and has been a ClickZ contributor since 2005. She began her career as a media negotiator for TBS Media Management, where she bought for media clients such as CVS and RadioShack. Anna earned her bachelor's degree in journalism from St. John's University in New York.
Anna's ideas and columns represent only her own opinion and not her company's.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT