All the world's a data chip. And all the men and women merely players.
Can you imagine that there's a seven-year undocumented gap in Shakespeare's career? Today, we would be hard pressed to find a seven-second undocumented gap in the whereabouts of anyone, including long-lost camp friends from 18 years ago. If Shakespeare were alive today, we would be watching his plays (and spoofs of them) on YouTube, preordering "Hamlet" on Amazon based on the recommendation we received because we bought "Henry IV," and adding Ophelia to our friends list on Facebook. Shakespeare would undoubtedly be a rich man with an active loyalty program that would provide his e-mail database with private access to his blog and a retargeting program designed to remind prospects that their signed copy of "Othello" is still waiting for them in their shopping carts.
I'm reentering the advertising world, after a short hiatus that included spending several months on the couch consuming exuberant amounts of media, followed by several months of combing through my wallet for Huggies coupons. For a short period, I was the person that I used to think Mediamark Research made up; the one who spends several hours a day watching television and surfing, blogging, bidding, watching online videos, and googling terms in a schizophrenic panic. All while dropping bits of data along the way. So I've been there and done that and learned a few things about how life is lived on the other side.
Join us for a Consumers and the Influence of Blogs: What It Means for Your Marketing Mix on November 20 at 2 pm EST. Find out how online consumers discover blogs and navigate between them, what kind of opportunity blogs represent for advertisers, and much more!
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
Based in New York, Anna Papadopoulos has held several digital media positions and has worked across many sectors including automotive, financial, pharmaceutical, and CPG.
An advocate for creative media thinking and an early digital pioneer, Anna has been a part of several industry firsts, including the first fully integrated campaign and podcast for Volvo and has been a ClickZ contributor since 2005. She began her career as a media negotiator for TBS Media Management, where she bought for media clients such as CVS and RadioShack. Anna earned her bachelor's degree in journalism from St. John's University in New York.
Anna's ideas and columns represent only her own opinion and not her company's.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
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82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.