We all know that social media marketing has exploded onto the scene. My views here are based on looking at social media marketing from the point of view of a search marketer - what impact it has, what opportunities, and how to work with your social media team or agency. Today, we'll look Twitter.
Utilizing Twitter in Keyword Search
Twitter, love it or hate it, has rapidly grown into a major source of real-time, user-generated content.
With so many users, Twitter provides a wealth of opportunities for search marketers to participate in the action and better connect with customers. Here are a few ways we've used Twitter to improve our search activities:
Twitter is a pretty new phenomenon, and no doubt there are other great ideas for leveraging it in your industry that haven't been thought up yet. Hopefully, these examples will give you a starting point to come up with some innovative strategies of your own.
Join me at SES Toronto or comment below if you have other ideas on leveraging social media marketing. Watch this space for more on search leveraging social in future stories.
Meet Your Favorite ClickZ Contributors
Many of ClickZ's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Jeremy Hull, Lisa Raehsler, Andrew Goodman, Bryan Eisenberg, Mathew Sweezey, Aaron Kahlow, Stephanie Miller, Simms Jenkins, Jeanne S. Jennings, Dave Hendricks and more!
Crispin Sheridan is the Senior Director, Global Search at SAP. As part of the digital team, he established and leads the search and testing practices at SAP. Crispin is responsible for paid, natural, and mobile search and all online testing. Search and testing at SAP are fully centralized and globally funded and run under a hybrid in-house and agency model.
Crispin has proven that search learnings and keyword insights work hand in hand with social media marketing and together can effectively drive B2B lead generation. Furthermore, the development of the SAP.com Test Lab has contributed significant success to SAP's digital marketing efforts.
A frequent guest speaker at conferences, including SES New York, San Francisco, Toronto, London, Delhi, Shanghai, and Hong Kong, Crispin was appointed to the SES Advisory Board in December 2009. He has also been a guest speaker at the e-Metrics Summit and ad:Tech, and is a member of Google's B2B Technology Council. You can follow him on Twitter at @crispinsheridan and read his monthly SEO column on ClickZ.
March 19, 2014