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Brand Ready Digital Programs

  |  November 17, 2009   |  Comments

A sneak peek at the digital shows on the radar of Tubefilter editors -- and why these programs are ripe for a brand partnership.

Passionate about discovering the latest and greatest online video entertainment? Then you've probably found yourself surfing the pages of NewTeeVee, Tilzy.TV, or Tubefilter over the last several years. Aside from all of those sites being avid supporters of digital content, they regularly uncover and review any and every show worthy of an online audience.

This past month, Tilzy founders Joshua Cohen and Jamison Tilsner joined the Tubefilter team, making this company a true powerhouse and authority on digital entertainment.

In between preparing for the Tubefilter teams' many noteworthy events, like the second annual Streamy Awards, and their various Hollywood Web Television Meetups, I got a chance to talk to them. Joshua and Jamison, as well as the Editor-in-Chief of Tubefilter Marc Hustvedt, gave me a sneak peek at the digital shows they're most excited about, and why they think they would be ripe for a brand partnership.

"Between Two Ferns," reviewed by Jamison Tilsner

Exploiting that awkward silence between mundane and absurd is a growing trend in comedy, but no one creates cringe like Zach Galifianakis. With his signature deadpan, the strangely taciturn host of "Between Two Ferns" reminds us what it's like to feel our skin crawl, with repeated faux pas against celebrity guests. Lucky for brands, the absurdity that drives this unease seems to strike a funny bone with a core demographic of educated young men with disposable incomes. Don't believe us? Just ask Absolut.

Here is episode one of "Between Two Ferns":



"Old Friends," reviewed by Jamison Tilsner

"Old Friends" proves the adage, "content is king." Without star power, major promotion, or financial backing, Nick Ross and Tim Curcio have managed a cult following in just seven installments. Their secret sauce? A combination of genuine, fun-loving, funny, and skilled performances and crush-worthy love interests, that speaks directly to the lifestyle of the up-and-coming coastal, comedy elite.

Here is episode one of "Old Friends":



"Project Rant," reviewed by Joshua Cohen

Ranting is a delicate form of art. A perfect rant requires a balance of massive amounts of hyperbole, righteous indignation, and a few wild swings between irrational lunacy and excessively grounded rational thinking. Luis Esteban Caffesse and Cliff Wildman know know the recipe well. Their Austin-based Web series, "Project Rant," couples talented actors with anonymous submissions, granting complainers a bit of notoriety and some comfort knowing that others will hear their outrage. It's the perfect match for any company wishing to tout its excellent customer service.

Here is the latest rant from "Project Rant":



"Ikea Heights," reviewed by Joshua Cohen

Creators Dave Seger and Paul Bartunek modestly call "Ikea Heights" a melodrama shot in an Ikea furniture store in Burbank, CA. In reality, they've executed a significant coup, by guerrilla filming during store hours in the ready-made bedrooms, office kiosks, and wide walkways, unbeknownst to Ikea's local powers that be. Ikea's an obvious choice for a sponsor, but the Swedish home products retailer already has an official Web series, in the form of "Easy to Assemble." That means, "Ikea Heights" is ripe for the taking by a big box retailer in need of novel ways to show off its brick-and-mortar locations. "Home Depot Nights" and "The Best Buy and the Beautiful" certainly have a ring to them.

Here is the latest episode from "Ikea Heights":

From Ikea Heights, Episode 6 from DaveAOK on Vimeo.



"Riese," reviewed by Marc Hustvedt

At first glance, the inventive, steampunk-infused fantasy world created by "Riese" doesn't at all seem turnkey brand ready. But that could be its greatest asset, as this mid-sized budget indie series from Canada has been breaking through the Web series clutter and attracting genre fans from all over. On top of the series, Riese's elaborate alternate reality game (ARG) takes viewers on an interactive hunt for clues to help bring peace back to the fictional kingdom of Eleysia. Plus, a savvy company can create faux products that could've been used in Victorian era England. Think "Back to the Future" Nike sneakers, but for a modernized version of the 19th century.

Here is episode one of "Riese":



"Inventions," reviewed by Marc Hustvedt

GOOD magazine's polished "Inventions" series explores some out-of-the-box thinking from notable guests (a different one each episode) on how to make the world a better place. Comedian Nick Thune, THX inventor Tomlinson Holman, artist Lincoln Schatz, and others lay out their wackiest ideas -- like Brain Sharing or a Backflip Shoe -- and "Inventions" brings them to life through colorful animations. GOOD's loyal following of "pragmatic idealists" (and its ability to use the magazine as a promotional tool) make this series a great fit for brands looking to show off their creative side to a young, high-value audience.

Here is a video about "Inventions":



"VendrTV," reviewed by Marc Hustvedt

What started as a guy with a love for street food vendors in New York, has become an online foodie favorite, as creator/host Dan Delaney takes his "VendrTV" series across the country. The weekly show uncovers the smorgasbord of delicacies on the streets, proving there's a lot more out there than just hot dog stands. Recently signing on with Next New Networks' new Hungry Nation site, the show attracts the Web's culinary trendsetters. Travel and cooking brands would be wise to give this one a closer look.

Here is an episode from "Hungry Nation":

I will be partnering with Tubefilter to bring you the latest and greatest brand ready digital content each quarter. Look for "Brand Ready Digital Programs" in future months!

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ABOUT THE AUTHOR

Christine Beardsell

As vice president, group creative director of Digitas's brand content group, The Third Act, Christine works across all brand teams to lead the creative innovation of motion media content. She has a unique and varied set of skills that weaves media, tech, and channel smarts to inform deep interactive experiences for clients such as American Express, Samsung, and IHG. At the advent of the digital revolution, she established Digitas' Final Cut Pro media lab and has since scaled it across offices.

Christine has a BFA from The Cooper Union School of Art in New York City, where she focused her studies on motion media, interactive design, and photography. Her work in the industry has contributed to top honors including silver and bronze Cyber Lions, a Caples Award, an OMMA Award, New York Festivals Awards, ECHO Awards, and The One Show Awards.

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