The Internet has initiated a new age of collaboration for creating content. What factors encourage collaborative content? When does collaborative writing work best? And how can people collaborate better? Join Gerry for a few minutes and find out.
The Internet is a driver of collaboratively created content. The belief that such content is inherently inferior to content created by an individual is simply not true. (Shakespeare collaborated.)
In 1977, a U.S.-based study by Donald King found that there were, on average, 1.79 authors per academic article. In 1998, according to data from the ISI Science Citation Index, that number had risen to 3.89 coauthors -- more than a 100 percent increase.
The following factors encourage collaboratively created content:
Add to this the fact that a lot of people who can easily accept criticism in other areas become very tetchy when their writing is criticized. To top it all off, while obvious mistakes can be pointed out and accepted, two people may have very different but perfectly acceptable styles. Writing is an inexact science -- more like a craft, really -- and rarely is there one right way to write a piece of content.
People will collaborate better if:
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!
Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014