If your e-marketing program is more than three years old, consider these stats.
If you have been running an e-mail marketing program for over three years, you need to read this column with a pen and paper nearby. Did you know:
These seven statistics from the Email Experience Council are pretty powerful by themselves but together paint a very clear picture of why you need to absolutely stay on top of your messaging strategy to your consumers.
With equity in the value of your company's e-mail coming within the first three sends, you cannot afford to missend a message. One of the best ways to help proactively manage and avoid loss in e-mail response or brand loyalty is through the introduction of and use of a preference center.
Here are a few reasons why I like preference centers. Preference centers:
These all help you combat consumer interest attrition and keep e-mail response high. If your e-mail program is over three years old, and you don't have a preference center, or haven't done a preference center update effort recently, I highly recommend it. The results can improve results tremendously. For more insights or details on preference center usage, feel free to shoot me an e-mail, or visit the Email Experience Council for case studies and more statistics.
Jeanniey Mullen is the vice president of marketing at NOOK by Barnes and Noble, focused on business growth and customer acquisition.
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December 2, 2015
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Wednesday, December 9, 2015
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