Learn how to leverage social media effectively to drive real results with these actionable tactics.
With last year's exponential growth of Facebook and Twitter, marketers accept that social media is a requisite element of any integrated marketing strategy. But social media is new and in some ways different from traditional media. The challenge is leveraging social media effectively to build your prospect list and customer base, drive sales, and develop customer advocates.
While marketers intuitively understand this, many need to use some fresh tactics to help build a social media marketing plan that achieves these goals. Here are 13 actionable tactics:
Overall, it's important for marketers to know that social media is not one specific campaign or set of initiatives. It requires a change in mindset that demands ongoing commitment and reaches across your entire organization. The creative use of social media is critical to ensure that your marketing continues to be in tune with the needs of today's consumers.
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Heidi Cohen is the President of Riverside Marketing Strategies, an interactive marketing consultancy. She has over 20 years' experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics. Clients include New York Times Digital, AccuWeather.com, CheapTickets, and the UJA. Additionally, Riverside Marketing Strategies has worked with numerous other online content/media companies and e-tailers.
Prior to starting Riverside Marketing Strategies, Heidi held a number of senior-level marketing positions at The Economist, the Bookspan/Doubleday Direct division of Bertelsmann, and Citibank.
Heidi is also a popular speaker on current industry topics.
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