If you look at Microsoft's recent words closely, Dana says you'll find they're not attacking all open-source software. In fact, there's a solid middle ground that's being overlooked amid the hullabaloo.
If you're trying to save money on site operations, one of the most-discussed alternatives you have is using open-source software.
Thousands of commercial sites use the Apache (it has nothing to do with Indians; it means "a-patchy" as in patched together) Web server, which is distributed through open source. Linux is a wildly popular open-source operating system.
Microsoft charges that open-source software is insecure, that releasing software into the public domain is unhealthy, that it destroys intellectual property, and that it can't build a mass market or deliver powerful, easy-to-use computers to that market.
But if you look at Microsoft's words closely (and that's the only way to look at them, really), you find they're not attacking all open source. They're not directly attacking IBM, which has invested $1 billion in Linux development.
Linux, as defined by creator Linus Torvalds, was first distributed under the GNU. While it's copyrighted, it's also distributed without a warranty -- if there's a bug in your copy, it is your bug.
But there are other models for open source besides GNU. FreeBSD, for instance, is distributed under what's called the "Berkeley license," one that is less restricted on copyright protection than the GNU and (according to its advocates), thus, more tightly controlled and bug-free.
Unfortunately, these subtleties, while important to you and your business, are being lost in the media frenzy. It's much more fun to write headlines about Gates trying to make Windows the law of the land and rush to Linus Torvalds for quotes after each Microsoft broadside is launched.
Torvalds himself contributes to the confusion by being eminently quotable, not to mention bright and likable -- the kind of man we imagine Bill Gates himself would have grown to become if he hadn't made all that money. For instance, Torvalds called the argument in Mundie's latest speech "so much crap." (What reporter can resist?)
Besides, there's a political point to be made. Torvalds sees himself as upholding "open science," the free exchange of information on which basic research depends. Microsoft sees itself as upholding the capitalist idea, the hope of making money from an invention (rather than giving everything away).
When technology is turned into product, someone takes responsibility for it, and someone also takes control of it. At what point should that happen with software? Torvalds argues that communities are stronger than any one company can be. Microsoft argues that without the promise of wealth, there's no point to pushing technology ahead.
There is a middle ground here, ground that's being overlooked amid the hullabaloo. Your job as a manager, however, is to find that ground, to stand on it, and to get the best from both sides. That's how your company can win the open-source war.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
Dana Blankenhorn has been a business reporter for more than 20 years. He has written parts of five books and currently contributes to Advertising Age, Business Marketing, NetMarketing, the Chicago Tribune, Boardwatch, CLEC Magazine, and other publications. His own newsletter, A-Clue.Com, is published weekly.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
Wednesday, July 23, 2014