A look at what marketers can learn about social media marketing from the 2010 Olympic Games.
Marketers can learn a lot about social media marketing by watching the 2010 Winter Olympic Games. To compete in the Olympics takes hard work, dedication, and resources, much of which is never seen by viewers. Breathtaking performances that appear effortless to spectators belies the many hours of practice required to compete on a global stage.
Social media marketing also takes hard work, dedication, and resources to effectively work as part of a well-rounded marketing plan that yields top results. Just like Olympic gold medalists, social media marketing rock stars like Chris Brogan, BL Ochman, and Lee Odden make it look easy. But a successful social media marketing program requires serious time and effort. Here are nine insights from the Olympic athletes that marketers can apply to their social media marketing to yield better results:
Just as Olympic athletes must train and hone their performance, companies can't expect to become social media darlings overnight. Companies need solid goals and management support, including the commitment of resources. To develop an effective social media marketing program requires a willingness to accept that it's not necessarily a straight path to success. Rather, success is built by monitoring your progress and making adjustments to your marketing to get it on track. And once you have achieved a degree of social media success, remember you can't slack off. In such a dynamic marketing area, there is always something new coming along that will require your attention.
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Heidi Cohen is the President of Riverside Marketing Strategies, an interactive marketing consultancy. She has over 20 years' experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics. Clients include New York Times Digital, AccuWeather.com, CheapTickets, and the UJA. Additionally, Riverside Marketing Strategies has worked with numerous other online content/media companies and e-tailers.
Prior to starting Riverside Marketing Strategies, Heidi held a number of senior-level marketing positions at The Economist, the Bookspan/Doubleday Direct division of Bertelsmann, and Citibank.
Heidi is also a popular speaker on current industry topics.
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