A report from the first LeadsCon conference.
I've just returned from the industry's newest conference, LeadsCon, solely dedicated to the online customer acquisition industry. Founder and producer Jay Weintraub, a longtime Internet advertising strategist, uses the "online customer acquisition" term constantly because he has a broader vision for his industry. He hopes his new conference will help advance and elevate the online performance marketing industry, educating current players so they can not only grow within their current sectors but also expand beyond their traditional boundaries and help advance brands. Weintraub would like to see his industry thought of more as "starting the dialogue" with a prospective customer than as direct or data response marketing.
Ever curious, I attended LeadsCon for several reasons:
I was not disappointed.
For a first-time show, LeadsCon boasted a phenomenal turnout (600-plus registered attendees; the goal was 250). Most attendees were lead-gen providers (or aggregators) and, surprisingly, venture capitalist companies. Although a few buyers attended, many were actually resellers. Many attendees needed to hear the key takeaway points, such as:
The event proved there's plenty of complexity in lead gen. Keep an eye on the space.
August 10-12: Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! Educating marketers for over 15 years, our action-packed, educationally-focused agenda covers every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.
A highly driven subject matter expert with a thirst for knowledge, an unbridled sense of curiosity, and a passion to deliver unbiased, simplified information and advice so businesses can make better decisions about how to spend their dollars and resources, multiple award-winning entrepreneur Hollis Thomases (@hollisthomases) is a sole practitioner and digital ad/marketing "gatekeeper." Her 16 years working in, analyzing, and writing about the digital industry make Hollis uniquely qualified to navigate the fast-changing digital landscape. Her client experience includes such verticals as Travel/Tourism/Destination Marketing, Retail & Consumer Brands, Health & Wellness, Hi-Tech, and Higher Education. In 1998, Hollis Thomases founded her first company, Web Ad.vantage, a provider of strategic digital marketing and advertising service solutions for such companies as Nokia USA, Nature Made Vitamins, Johns Hopkins University, ENDO Pharmaceuticals, and Visit Baltimore. Hollis has been an regular expert columnist with Inc.com, and ClickZ and authored the book Twitter Marketing: An Hour a Day, published by John Wiley & Sons. Hollis also frequently speaks at industry conferences and association events.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.