I've just returned from the industry's newest conference, LeadsCon, solely dedicated to the online customer acquisition industry. Founder and producer Jay Weintraub, a longtime Internet advertising strategist, uses the "online customer acquisition" term constantly because he has a broader vision for his industry. He hopes his new conference will help advance and elevate the online performance marketing industry, educating current players so they can not only grow within their current sectors but also expand beyond their traditional boundaries and help advance brands. Weintraub would like to see his industry thought of more as "starting the dialogue" with a prospective customer than as direct or data response marketing.
Ever curious, I attended LeadsCon for several reasons:
I was not disappointed.
For a first-time show, LeadsCon boasted a phenomenal turnout (600-plus registered attendees; the goal was 250). Most attendees were lead-gen providers (or aggregators) and, surprisingly, venture capitalist companies. Although a few buyers attended, many were actually resellers. Many attendees needed to hear the key takeaway points, such as:
The event proved there's plenty of complexity in lead gen. Keep an eye on the space.
Meet Your Favorite ClickZ Contributors
Many of ClickZ's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Jeremy Hull, Lisa Raehsler, Andrew Goodman, Bryan Eisenberg, Mathew Sweezey, Aaron Kahlow, Stephanie Miller, Simms Jenkins, Jeanne S. Jennings, Dave Hendricks and more!
A ClickZ expert columnist since 2005, Hollis Thomases (@hollisthomases) is president and founder of Maryland-based WebAdvantage.net, an online marketing company that provides results-centric, strategic Internet marketing services, including online media planning, SEO, PPC campaign management, social media marketing, and Internet consulting. Author of Twitter Marketing: An Hour a Day and an award-winning entrepreneur, Hollis is the Maryland 2007 SBA Small Business Person of the Year. Hollis speaks extensively on online marketing, having presented for ClickZ, the American Marketing Association, SES, The Newsletter and Electronic Publishers Association, The Kelsey Group, and the Vocus Worldwide User Forum. WebAdvantage.net's client list has included Nokia USA, Nature Made Vitamins, Johns Hopkins University, ENDO Pharmaceuticals, K'NEX Construction Toys, and Visit Baltimore. The agency was recognized as a "Small Giant" by the Greater Baltimore Tech Council and was chosen as a "Best Place for Business Women to Work" by "Smart Woman Magazine."
March 19, 2014