Ten ways to attract online seniors -- America's fastest-growing and freest-spending demographic -- to your site.
It arrives by snail mail sooner or later. Usually, it takes the recipient by surprise. I'm referring to the invitation to join the American Association of Retired Persons (AARP), that great American reminder you've hit your senior years.
After the shock wears off, most people recognize the benefits to being a "senior." If you think about it, AARP does a pretty good job of communicating to the 93.7 million people in the U.S. who are over 50.
You're aware the massive population demographic known as baby boomers are transforming into seniors as we speak. Current usage studies show about 24 million seniors online in the U.S.
So, with all these senior hands on the keyboards, how do you develop content that appeals to this growing and powerful demographic? Here are some hints from the experts.
Got other ideas for making your content senior-savvy? Let me know, and I'll share them in future articles. After all, we're all not getting any younger!
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Sept 5 to take advantage of Super Saver Rates!
Susan Solomon is the executive director of marketing and public relations for Memorial Health Services, a five-hospital health system in Southern California. In this capacity, she manages promotional activities for both traditional and new media. Susan is also a marketing communications instructor at the University of California, Irvine; California State University, Fullerton; and the University of California, Los Angeles.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT