Last week, Richard started giving you his top-five criteria for selecting a web development firm. He continues this week with the last two: the depth of skills you want your development firm to have and the organizational compatibility between your company and the development firm. He concludes this two-parter with tips for negotiating the contract.
Last week we talked about the criteria to use to determine which developer is for you. We only got to number three before ClickZ kicked me off my soapbox. So this week we'll finish up with criteria four and five and then discuss some of the things you should put into the contract when you seal the deal.
To quickly recap the first three criteria:
Negotiating the Contract
So now you've made your decision, and it is time to sit down and negotiate the deal. Here are the terms you should include:
So there you have it - the basics of finding a firm and negotiating the deal.
Tune in next week when I'll uncover one of the biggest scams aimed at small businesses online: auto-submission tools.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
After five years of telling others about how to spend their marketing budget online, Richard Hoy recently left the employ of this influential publication to see if what he's been blabbing with his big fat mouth all these years really works. He is President and Co-founder of Booklocker.com Inc., an alternative to traditional publishing that helps authors realize profits of up to 70 percent of sales by combining electronic publishing with Internet marketing.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT